---
title: "fixing spray make up — €593K/yr Amazon Germany Niche, Score 57/100 - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/fixing-spray-make-up"
last_updated: "2026-07-20T19:33:37.011Z"
locale: en
meta:
description: "fixing spray make up shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "fixing spray make up shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "fixing spray make up — €593K/yr Amazon Germany Niche, Score 57/100 - Flapen"
---
# **fixing spray make up**
**Worth a look**
Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 64Growth 24Conversion 78Competition 52Returns 99Price range 68Avg price 57Brand share 52Review moat 22Quality gap 53
**Returns**
**Incredible****0.3%**
return rate — above 6% kills the launch gate
**Conversion**
**Great****7.7%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****€2.51–€42.15**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****€593K**
€593K/yr · 598K searches
**Avg price**
**Good****€12.83**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-1.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****9,080.33**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon Germany niche tracking, fixing spray make up is a €593K/yr Amazon Germany market (598K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jul–Nov. Verdict: Worth a look — 57/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **€513K–€642K**
- units × avg price
- **Launch success**
- **—**
- 4 of 4 new (360d)
- **Conversion rate**
- **7.7%**
- **Avg BSR**
- **#27**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **79%**
- **Out of stock**
- **0.5%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **172 days**
## **Competition**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**123**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 95%
**Open market**
**21%**
- L'Oreal Paris31% - NYX PROFESSIONAL MAKEUP15% - e.l.f.11% - Essence Cosmetics9% - Kryolan8% - Charlotte Tilbury6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.2% search growth over the last 90 days.
40K30KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Nov · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/de/kosmetik/fixing-spray-make-up/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€59K20%€119K30%€178K40%€237K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LOréal Paris Setting Spray zum Fixieren von Make up Transferfest in 3 Sekunden Fixier-Spray für bis zu 36 Stunden Halt Infaillible 3-Second Setting Mist 1 x 75 ml**L'Oreal Paris**€6.94**4.4★5,792 rev](https://www.amazon.de/dp/B0CGMBM6D4) [2**e.l.f. Power Grip Dewy Setting Spray Ultrafeine & Langanhaltende Formel Fixiert Das Make-Up Für Ein Hydratisiertes Dewy Finish Vegan & Tierversuchsfrei**e.l.f.**€9.39**4.4★9,168 rev](https://www.amazon.de/dp/B0CXQR14J3) [3**NYX Professional Makeup Setting Spray Langanhaltende Textur Fixierendes Spray Leichte vegane Formel Matte Finish 60 ml**NYX PROFESSIONAL MAKEUP**€5.53**4.3★85,872 rev](https://www.amazon.de/dp/B00B4YVU4G) [4**LOréal Paris Infaillible 3-second Setting Mist XL Zum Fixieren von Make up Transferfest in 3 Sekunden Fixier-Spray für bis zu 36 Stunden Halt 1 x 150 ml**L'Oreal Paris**€9.40**4.4★5,792 rev](https://www.amazon.de/dp/B0FDWX8DN6) [5**Kryolan Fixierspray 300 ml I Professionelles Make-up Setting Spray I Langanhaltender wischfester & wasserresistenter Halt I Transparent schnell trocknend & ohne Rückstände**Kryolan**€30.73**4.3★767 rev](https://www.amazon.de/dp/B079DRKVT3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TIRTIR Wasserfestes Fixierspray 24 Stunden Lang Anhaltend Schweißfest Wasserabweisender Make-Up-Finisher Ethanolfreie Oberfläche Für Fettige Haut Koreanischer Make-Up-Fixierer Halbmatt (Rosa)**TIRTIR**€11.86**6,476 rev10mo ago](https://www.amazon.de/dp/B0DZMMBF3J) [**LOréal Paris Infaillible 3-second Setting Mist XL Zum Fixieren von Make up Transferfest in 3 Sekunden Fixier-Spray für bis zu 36 Stunden Halt 1 x 150 ml**L'Oreal Paris**€9.40**5,792 rev10mo ago](https://www.amazon.de/dp/B0FDWX8DN6) [**Catrice Blend + Bond Setting Spray Fixierspray Transparent feuchtigkeitsspendend grundierend erfrischend natürlich vegan ölfrei ohne Parfüm ohne Alkohol 1er Pack (55ml)**Catrice Cosmetics**€4.16**56 rev11mo ago](https://www.amazon.de/dp/B0FGJVTTV6) [**ARTDECO 3 In 1 Make-up Fixing Spray - Make-up Fixierspray - 1 x 100 ml**Artdeco**€12.65**16 rev11mo ago](https://www.amazon.de/dp/B0FJG5WXTR) [**TIRTIR Mask Fit Make Up Fixer 24 Stunden Lang Anhaltendes Make-Up-Finishing-Spray Leicht Und Nicht Fettend 2 7 Fl Oz. Original**TIRTIR**€11.67**6,484 rev1y ago](https://www.amazon.de/dp/B0BT1D5J52)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**TIRTIR Wasserfestes Fixierspray 24 Stunden Lang Anhaltend Schweißfest Wasserabweisender Make-Up-Finisher Ethanolfreie Oberfläche Für Fettige Haut Koreanischer Make-Up-Fixierer Halbmatt (Rosa)**TIRTIR**€11.86**4.4★**▲ 213%**](https://www.amazon.de/dp/B0DZMMBF3J) [**Kryolan Fixierspray 75 ml I Professionelles Make-up Setting Spray I Langanhaltender wischfester & wasserresistenter Halt I Transparent schnell trocknend & ohne Rückstände**Kryolan**€12.48**4.3★**▲ 184%**](https://www.amazon.de/dp/B08TC9D233) [**Charlotte Tilbury Airbrush Flawless Setting Spray (100 ml) beige**Charlotte Tilbury**€42.15**4.6★**▲ 172%**](https://www.amazon.de/dp/B08FF44TTY) [**ARTDECO 3 In 1 Make-up Fixing Spray - Make-up Fixierspray - 1 x 100 ml**Artdeco**€12.65**4.9★**▲ 141%**](https://www.amazon.de/dp/B0FJG5WXTR) [**Catrice Blend + Bond Setting Spray Fixierspray Transparent feuchtigkeitsspendend grundierend erfrischend natürlich vegan ölfrei ohne Parfüm ohne Alkohol 1er Pack (55ml)**Catrice Cosmetics**€4.16**4.2★**▲ 71%**](https://www.amazon.de/dp/B0FGJVTTV6)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**14%
*“Quality”*
**Helligkeit/Glanz/Glühen**12%
*“einen schönen Glow.”*
**Geruch**11%
*“riecht angenehm frisch nach Citrus”*
**Feucht/Trocken**8%
*“Es hydratiert und hält das Make up lange da wo es hingehört, und vor allem wirkt es weichzeichend”*
**beworben Vs Tatsächliches Produkt**8%
*“Hält was es verspricht”*
**Haltbarkeit**6%
*“Hält wirklich gut”*
**Eignung für Mischhaut**6%
*“Besonders angenehm ist der extra feine Sprühnebel, der sich gleichmäßig auf die Haut legt, ohne zu kleben oder zu beschweren”*
**Preis-Leistungs-Verhältnis**5%
*“bestes Preis-Leistungsverhältnis”*
**Eignung für trockene Haut**5%
*“Super Feuchtigkeits-Boost für zwischendurch”*
**Komfort insgesamt**3%
*“Top, angenehm auf der Haut”*
### **What buyers complain about **
**Geruch**20%
*“Brennt und stinkt”*
**Preis-Leistungs-Verhältnis**13%
*“Geldverschwendung”*
**Allergien**7%
*“Allergische Reaktion”*
**Haftung/Klebrigkeit**7%
*“Total klebrig”*
**Feucht/Trocken**3%
*“weder Glow noch langanhaltende Feuchtigkeit sind vorhanden.”*
**Haltbarkeit**3%
*“halt gleich null”*
**Verklemmen/Verstopfen**3%
*“Schien als ob die Poren verstopft werden”*
**Ölig/fettig**2%
*“Naja 🫤 Es hinterlässt einen öligen Schleier auf der Haut, wodurch der glow kommt”*
**Helligkeit/Glanz/Glühen**2%
*“weder Glow noch langanhaltende Feuchtigkeit sind vorhanden.”*
**Hautgesundheit**2%
*“Unreine Haut”*
### **Top return reasons **
**Geruch**19%
**Funktionalität insgesamt**14%
**Auslaufsicher**7%
**Qualität insgesamt**6%
**Preis-Leistungs-Verhältnis**6%
**beworben Vs Tatsächliches Produkt**5%
**Haftung/Klebrigkeit**4%
**Gesamtgröße**4%
**Feucht/Trocken**4%
**Ölig/fettig**3%
## **Common questions**
- **Is fixing spray make up profitable to sell on Amazon Germany?**
- The niche generates €593K/yr across 24 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -1.2%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the fixing spray make up niche?**
- 13 brands and 123 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in fixing spray make up?**
- Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, Allergien. The return rate is 0.3%.
- **When does demand for fixing spray make up peak?**
- Demand peaks in Jul–Nov; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the fixing spray make up niche?**
- Listings span €2.51–€42.15; the average listing price is €12.83 (sweet spot $15–$100). The average incumbent carries 9,080 reviews — the moat a new listing must climb.
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