---
title: "Eyeliner Pinsel — €55K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/eyeliner-pinsel"
last_updated: "2026-08-10T04:47:18.611Z"
locale: en
meta:
description: "Niche score 50/100 · €55K/yr market · 80K searches/yr · €15.02 avg price. A small market ($55K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · €55K/yr market · 80K searches/yr · €15.02 avg price. A small market ($55K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Eyeliner Pinsel — €55K/yr Amazon DE Niche (2026) - Flapen"
---
# **eyeliner pinsel**
**Worth a look**
Shows low returns (0.2%), but a small market ($55K/yr) keeps it on the watch list.
Market size 14Growth 14Conversion 55Competition 74Returns 99Price range 67Avg price 75Brand share 31Review moat 69Quality gap 60
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****€15.02**
avg listing price — sweet spot $15–$100
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****728.79**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****€2.14–€40.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.6%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****€55K**
€55K/yr · 80K searches
**Growth**
**Bad****-21.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, eyeliner pinsel is a €55K/yr Amazon Germany market (80K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Feb–Oct. Verdict: Worth a look — 50/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **eyeliner pinsel market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **€38K–€45K**
- units × avg price
- **Conversion rate**
- **4.6%**
- **Avg BSR**
- **#427**
- **Page quality**
- **0%**
- **Prime**
- **58%**
- **Sponsored**
- **50%**
- **Out of stock**
- **2.8%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**37**
**Top-5 brand share**
**86%**
Top 20: 99%
**Top-5 click share**
**41%**
Top 20: 81%
**Open market**
**11%**
- Kryolan46% - EIGSHOW20% - TEOYALL11% - e.l.f.7% - MSQ3% - KINGMAS3% - Open — no brand owns it (8 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -21.5% search growth over the last 90 days.
3K2KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Oct · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/de/kosmetik/eyeliner-pinsel/trend)
## **Top eyeliner pinsel search terms**
- **kryolan**36K/yr-3.0%1.2% conv. - **eyeliner pinsel**21K/yr-30.8%5.4% conv. - **kryolan make up**9K/yr-39.6%0.9% conv. - **eyeliner brush**4K/yr-28.2%5.9% conv. - **eyeliner pinsel dünn**4K/yr-51.0%6.2% conv. - **perma blend**2K/yr-1.9%0.4% conv. - **lidstrich pinsel**3K/yr-46.1%6.8% conv. - **perma blend farben**471/yr-5.1%0.0% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/eyeliner-pinsel/search-terms)
## **Top eyeliner pinsel products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%€2K8%€4K12%€7K16%€9K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**EIGSHOW Eyeliner-Pinsel fein abgewinkelt Profi-Präzisions-Pinsel (E835)**EIGSHOW**€5.42**4.6★2,116 rev](https://www.amazon.de/dp/B085Y4TJ9T) [2**TEOYALL Eyeliner Pinsel Set 4 PCS Ultra dünn abgeschrägt abgewinkelt Pinsel Präzision Fine Point Eyeliner Pinsel flach Augenbrauenpinsel**TEOYALL**€4.26**4.6★877 rev](https://www.amazon.de/dp/B0CD3VQX6R) [3**Kryolan Fixierspray 300 ml I Professionelles Make-up Setting Spray I Langanhaltender wischfester & wasserresistenter Halt I Transparent schnell trocknend & ohne Rückstände**Kryolan**€30.73**4.3★767 rev](https://www.amazon.de/dp/B079DRKVT3) [4**e.l.f. Ultra-Fine Eyeliner Brush feiner spitzer Pinsel für präzises Augen-Make-up perfekt für Flüssig- Gel- und Kajal-Eyeliner vegan und tierversuchsfrei**e.l.f.**€4.20**4.5★236 rev](https://www.amazon.de/dp/B0F3WVS93N) [5**Kryolan Fixierspray 75 ml I Professionelles Make-up Setting Spray I Langanhaltender wischfester & wasserresistenter Halt I Transparent schnell trocknend & ohne Rückstände**Kryolan**€12.48**4.3★767 rev](https://www.amazon.de/dp/B08TC9D233)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**6 Stück Augen Make up Pinsel Mini-Verwischpinsel für Eyeliner Detailpinsel**Tweruna**€3.25**9 rev10mo ago](https://www.amazon.de/dp/B0FNRK4366) [**e.l.f. Ultra-Fine Eyeliner Brush feiner spitzer Pinsel für präzises Augen-Make-up perfekt für Flüssig- Gel- und Kajal-Eyeliner vegan und tierversuchsfrei**e.l.f.**€4.20**236 rev1y ago](https://www.amazon.de/dp/B0F3WVS93N) [**TEOYALL Flat abgledige Eyeliner -Pinsel weiche dünne schrägige synthetische Borsten Präzisionsaugenbrauenpinsel für Brauenpulver Gel Augenliner**TEOYALL**€2.99**147 rev1y ago](https://www.amazon.de/dp/B0DDWYWZQM) [**essence eyeliner brush Nr. 01 Mehrfarbig Nanopartikel frei 1er Pack (1pcs)**Essence Cosmetics**€2.14**162 rev2y ago](https://www.amazon.de/dp/B0CQKG6LRJ) [**LOréal Paris Setting Spray zum Fixieren von Make up Transferfest in 3 Sekunden Fixier-Spray für bis zu 36 Stunden Halt Infaillible 3-Second Setting Mist 1 x 75 ml**L'Oreal Paris**€6.94**5,792 rev2y ago](https://www.amazon.de/dp/B0CGMBM6D4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Kryolan Fixierspray 75 ml I Professionelles Make-up Setting Spray I Langanhaltender wischfester & wasserresistenter Halt I Transparent schnell trocknend & ohne Rückstände**Kryolan**€12.48**4.3★**▲ 218%**](https://www.amazon.de/dp/B08TC9D233) [**EIGSHOW Eyeliner Pinsel Set Feiner abgewinkelter Eyeliner Pinsel ultradünner gebogener Augenpinsel für detaillierte Präzisions-Eyeliner Enger Liner Augenbrauen-Füllung**EIGSHOW**€11.24**4.5★**▲ 197%**](https://www.amazon.de/dp/B0915GSZSH) [**Kryolan Makeup-Palette 6 Farben Camouflage Kunststoff Makeup Palette 3055641031**Kryolan**€37.18**4.2★**▲ 167%**](https://www.amazon.de/dp/B0082670FW) [**Kryolan TV Paint Stick (25g) 03w**Kryolan**€22.70**4.6★**▲ 109%**](https://www.amazon.de/dp/B00TKV5SFM) [**essence eyeliner brush Nr. 01 Mehrfarbig Nanopartikel frei 1er Pack (1pcs)**Essence Cosmetics**€2.14**4.4★**▲ 104%**](https://www.amazon.de/dp/B0CQKG6LRJ)
**~~View all trending →~~**
## **What buyers say about eyeliner pinsel**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**26%
*“Super Produkt”*
**Pinselqualität**18%
*“Die Borsten fühlen sich weich und sanft auf der Haut an und nehmen Lidschatten gut auf, ohne dass er abfällt”*
**Preis-Leistungs-Verhältnis**9%
*“Super tolles Produkt was für mich sein Geld wert ist”*
**beworben Vs Tatsächliches Produkt**9%
*“Hält was es verspricht”*
**Haltbarkeit**6%
*“hält den ganzen Tag”*
**Weiches Gefühl**4%
*“sehr glatt”*
**Abdeckung**4%
*“Super Deckkraft”*
**Eignung heißes Wetter**3%
*“vor allem bei sommerlichen Temperaturen.”*
**Haftung/Klebrigkeit**2%
*“Sehr guter Hautkleber”*
**Wischfestigkeit**2%
*“es hat sogar bei diesen heißen Temperaturen gehalten, kein verschmieren, keine Flecken...richtig gut”*
### **What buyers complain about **
**Haftung/Klebrigkeit**16%
*“Total klebrig”*
**Geruch**15%
*“Chemischer Geruch”*
**Preis-Leistungs-Verhältnis**12%
*“etwas teuer”*
**Haltbarkeit**10%
*“halt gleich null”*
**Funktionalität insgesamt**8%
*“Das klappt jetzt leider nicht”*
**Weiches Gefühl**5%
*“Zu weiche Borsten”*
**Qualität insgesamt**5%
*“Schlechte Qualität und Verarbeitung”*
**Einfache Anwendung**5%
*“kleine applikatoren”*
**Allergien**3%
*“Schichten auftragen bis es gut aussieht, reizt allerdings empfindliche Haut und wird rot”*
**Defekt Material/Teile**3%
*“Artikel beschädigt”*
### **Top return reasons **
**Gesamtgröße**16%
**Haftung/Klebrigkeit**13%
**Farbe**9%
**Funktionalität insgesamt**9%
**Preis-Leistungs-Verhältnis**8%
**Qualität insgesamt**7%
**Produktzustand**5%
**Hartes Gefühl**5%
**Auslaufsicher**3%
**Stärke**2%
## **Common questions**
- **Is eyeliner pinsel profitable to sell on Amazon Germany?**
- The niche generates €55K/yr across 38 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -21.5%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the eyeliner pinsel niche?**
- 14 brands and 37 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in eyeliner pinsel?**
- Top complaints mined from reviews: Haftung/Klebrigkeit, Geruch, Preis-Leistungs-Verhältnis. The return rate is 0.2%.
- **When does demand for eyeliner pinsel peak?**
- Demand peaks in Feb–Oct; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the eyeliner pinsel niche?**
- Listings span €2.14–€40.91; the average listing price is €15.02 (sweet spot $15–$100). The average incumbent carries 729 reviews — the moat a new listing must climb.
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