---
title: "Excipial — €242K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/excipial"
last_updated: "2026-08-07T20:24:43.650Z"
locale: en
meta:
description: "Niche score 42/100 · €242K/yr market · 137K searches/yr · €12.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · €242K/yr market · 137K searches/yr · €12.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Excipial — €242K/yr Amazon DE Niche (2026) - Flapen"
---
# **excipial**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 45Growth 3Conversion 96Competition 32Returns 100Price range 36Avg price 57Brand share 0Review moat 58Quality gap 30
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,180.93**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****€12.80**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****€242K**
€242K/yr · 137K searches
**Price range**
**Okay****€5.66–€20.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-44.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, excipial is a €242K/yr Amazon Germany market (137K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **excipial market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **€320K–€384K**
- units × avg price
- **Conversion rate**
- **13.7%**
- **Avg BSR**
- **#79**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **▲rising
**Sellers**
**54**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**0%**
- O'Keeffe's68% - Excipial28% - O’Keeffe’s4%
## **Demand**
Weekly Amazon search volume, last 47 weeks — -44.8% search growth over the last 90 days.
5K3KSpike '25Black Friday '25Spike '26Aug '25Oct '25Nov '25Jan '26Mar '26Apr '26Jun '26
[**Open Trend **](https://flapen.com/research/de/kosmetik/excipial/trend)
## **Top excipial search terms**
- **excipial**24K/yr-11.5%9.3% conv. - **working hands handcreme**40K/yr-62.9%18.9% conv. - **working hands**17K/yr-26.3%15.3% conv. - **excipial repair handcreme**9K/yr-33.3%14.5% conv. - **o keefes working hands**13K/yr-57.4%17.5% conv. - **okeeffes working hands**7K/yr-46.5%16.6% conv. - **okeeffes working hands handcreme**5K/yr-65.9%19.2% conv. - **medizinische handcreme**4K/yr-34.9%1.5% conv. - **excipial repair**4K/yr-33.9%10.0% conv. - **rissige hände**3K/yr-55.7%3.1% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/excipial/search-terms)
## **Top excipial products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€24K20%€48K30%€72K40%€97K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**OKeeffes Working Hands 80 ml Tube 2 Pack - Hand Cream for Extremely Dry Cracked Hands Instantly Increases Moisture Content Forms a Protective Layer and Prevents Moisture Loss**O'Keeffe's**€9.72**4.6★4,733 rev](https://www.amazon.de/dp/B0CS6CCBY4) [2**OKeeffes Working Hands 96g Jar - Hand Cream for Extremely Dry Cracked Hands | Instantly Increases Moisture Content Forms a Protective Layer and Prevents Moisture Loss**O'Keeffe's**€6.65**4.5★1,656 rev](https://www.amazon.de/dp/B0D2XYC4G2) [3**OKeeffes Working Hands Tube 80 ml Handcreme für extrem trockene rissige Hände | Spendet sofort Feuchtigkeit bildet eine Schutzschicht und verhindert Feuchtigkeitsverlust**O'Keeffe's**€5.66**4.6★4,733 rev](https://www.amazon.de/dp/B07HFFYZ31) [4**EXCIPIAL Repair Sensitive Handcreme 50 ml Creme**Excipial**€6.73**4.6★963 rev](https://www.amazon.de/dp/B002WDIKAK) [5**Excipial U 10 Lipolotio 500 ml**Excipial**€17.85**4.8★1,437 rev](https://www.amazon.de/dp/B006M6992G)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**OKeeffes Working Hands 80 ml Tube 5 Pack - Hand Cream for Extremely Dry Cracked Hands Instantly Increases Moisture Content Forms a Protective Layer and Prevents Moisture Loss**O'Keeffe's**€19.92**23 rev8mo ago](https://www.amazon.de/dp/B0G265R4H8) [**OKeeffes Working Hands Hand & Bodylotion 315 ml Für empfindliche Haut geeignet | Spendet Feuchtigkeit regeneriert und pflegt trockene rissige Haut**O’Keeffe’s**€13.17**49 rev12mo ago](https://www.amazon.de/dp/B0FHWQL8YG) [**OKeeffes Working Hands Overnight Tube 80 ml Nachtpflege für extrem trockene rissige Hände | Spendet sofort Feuchtigkeit mit pflegenden Ölen und sichtbaren Ergebnissen nach 1 Nacht**O'Keeffe's**€7.98**167 rev1y ago](https://www.amazon.de/dp/B0DSWKRZ9V) [**OKeeffes Working Hands 96g Jar - Hand Cream for Extremely Dry Cracked Hands | Instantly Increases Moisture Content Forms a Protective Layer and Prevents Moisture Loss**O'Keeffe's**€6.65**1,656 rev2y ago](https://www.amazon.de/dp/B0D2XYC4G2) [**OKeeffes Working Hands Vorteilsgröße 193 g Handcreme für extrem trockene rissige Hände | Spendet sofort Feuchtigkeit bildet eine Schutzschicht und verhindert Feuchtigkeitsverlust**O'Keeffe's**€11.91**288 rev2y ago](https://www.amazon.de/dp/B0CY5N4TFC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Excipial U Hydrolotio 500 ml**Excipial**€16.14**4.6★**▲ 81%**](https://www.amazon.de/dp/B00E6M4C8E) [**EXCIPIAL Repair Sensitive Handcreme 50 ml Creme**Excipial**€6.73**4.6★**▲ 70%**](https://www.amazon.de/dp/B002WDIKAK) [**OKeeffes Working Hands 80 ml Tube 2 Pack - Hand Cream for Extremely Dry Cracked Hands Instantly Increases Moisture Content Forms a Protective Layer and Prevents Moisture Loss**O'Keeffe's**€9.72**4.6★**▲ 68%**](https://www.amazon.de/dp/B0CS6CCBY4) [**OKeeffes Working Hands 80 ml Tube 5 Pack - Hand Cream for Extremely Dry Cracked Hands Instantly Increases Moisture Content Forms a Protective Layer and Prevents Moisture Loss**O'Keeffe's**€19.92**4.6★**▲ 52%**](https://www.amazon.de/dp/B0G265R4H8) [**Excipial U 10 Lipolotio 500 ml**Excipial**€17.85**4.8★**▲ 46%**](https://www.amazon.de/dp/B006M6992G)
**~~View all trending →~~**
## **What buyers say about excipial**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**22%
*“Bestes Produkt”*
**Saugfähigkeit**15%
*“Super Creme zieht schnell ein”*
**Weiches Gefühl**10%
*“Beste Handcreme”*
**Feucht/Trocken**10%
*“Sehr gute Pflegelotion”*
**Eignung für trockene Haut**6%
*“O'Keeffe's Working Hands ist ein absoluter Game-Changer bei trockenen, beanspruchten und richtig rissigen Händen”*
**Preis-Leistungs-Verhältnis**4%
*“sein Geld wert”*
**Geruch**4%
*“Duft neutral”*
**beworben Vs Tatsächliches Produkt**4%
*“Gute Werbung”*
**Effizienz**4%
*“Bestes Produkt für Arbeitende”*
**Eignung für Mischhaut**3%
*“Haut”*
### **What buyers complain about **
**Preis-Leistungs-Verhältnis**12%
*“Preis-Leistung unausgewogen”*
**Geruch**9%
*“Klebt nicht, "stinkt" nicht wie das ganze parfümierte Zeug”*
**Feucht/Trocken**8%
*“Ich habe - gerade im Winter - sehr trockene und rissige/blutende Hände”*
**Haftung/Klebrigkeit**8%
*“Und sie klebt noch einige Zeit nach”*
**Qualität insgesamt**7%
*“nicht besser als die normale”*
**Hautgesundheit**5%
*“auf Dauer schädlich für die Haut”*
**Eignung für trockene Haut**4%
*“Nichts für trockene Haut”*
**Komfort insgesamt**3%
*“Nicht angenehm nach dem Auftrag”*
**Inhaltsstoffe – insgesamt**3%
*“Fragliche Inhaltsstoffe”*
**Gesamtgröße**3%
*“aber zu fest die maße.”*
### **Top return reasons **
**Inhaltsstoffe – insgesamt**21%
**beworben Vs Tatsächliches Produkt**12%
**Haftung/Klebrigkeit**12%
**Geruch**9%
**Kontamination**6%
**Produktzustand**6%
**Auslaufsicher**6%
**Saugen**6%
**Hautgesundheit**5%
**Rückstand**5%
## **Common questions**
- **Is excipial profitable to sell on Amazon Germany?**
- The niche generates €242K/yr across 15 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -44.8%. Flapen's verdict: Skip it (42/100).
- **How competitive is the excipial niche?**
- 3 brands and 54 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in excipial?**
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Geruch, Feucht/Trocken. The return rate is 0.1%.
- **What does it cost to enter the excipial niche?**
- Listings span €5.66–€20.35; the average listing price is €12.80 (sweet spot $15–$100). The average incumbent carries 1,181 reviews — the moat a new listing must climb.
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