---
title: "Essie Top Coat — €46K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/essie-top-coat"
last_updated: "2026-08-07T11:52:07.925Z"
locale: en
meta:
description: "Niche score 40/100 · €46K/yr market · 52K searches/yr · €7.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · €46K/yr market · 52K searches/yr · €7.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Essie Top Coat — €46K/yr Amazon DE Niche (2026) - Flapen"
---
# **essie top coat**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 11Growth 57Conversion 94Competition 24Returns 98Price range 0Avg price 21Brand share 0Review moat 42Quality gap 38
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+31.5%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****2,313.77**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****€7.43**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****€46K**
€46K/yr · 52K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****€1.50–€12.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Germany niche tracking, essie top coat is a €46K/yr Amazon Germany market (52K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 40/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **essie top coat market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **€45K–€59K**
- units × avg price
- **Conversion rate**
- **11.8%**
- **Avg BSR**
- **#30**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **92%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**47**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**0%**
- essie90% - Manhattan5% - Essence Cosmetics5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +31.5% search growth over the last 90 days.
10K6KPrime Day '24Spike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/de/kosmetik/essie-top-coat/trend)
## **Top essie top coat search terms**
- **essie top coat**19K/yr+43.9%13.2% conv. - **top coat nagellack**9K/yr+54.4%6.6% conv. - **essie gel couture top coat**9K/yr+29.3%11.4% conv. - **überlack**5K/yr+51.2%5.4% conv. - **nagellack top coat**4K/yr+12.5%8.0% conv. - **essie überlack**4K/yr+31.0%15.1% conv. - **überlack nagellack**3K/yr-49.8%8.1% conv. - **überlack für nägel**593/yr-55.4%3.3% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/essie-top-coat/search-terms)
## **Top essie top coat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€5K20%€9K30%€14K40%€18K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Gel by Essie langanhaltender Nagellack Top Coat mit glänzendem Finish Maniküre ohne UV-Licht Professioneller Überlack mit Salon Effekt Gel by essie Farbe: Nr. 00 Transparent 1 x 13 5 ml**essie**€8.10**4.5★5,362 rev](https://www.amazon.de/dp/B07BBQ6K84) [2**Essie Stay Longer Premium Longwear Top Coat langanhaltender schützender Überlack verstärkt den Nagelglanz die Farbintensität verlängert die Haltbarkeit der Maniküre und sorgt für glänzende Nägel**essie**€6.46**4.7★885 rev](https://www.amazon.de/dp/B0BMGNW4FF) [3**Gel by Essie Überlack Professionelle Nagellackfarbe mit Gel-Glanz-Finish & bis zu 15 Tage Halt 563 Blushed Metal 13 5 ml**essie**€9.59**4.5★5,362 rev](https://www.amazon.de/dp/B0DLGQW1RM) [4**Essie Schnell trocknender Top Coat good to go Schutz und Glanz Transparent 13 5 ml**essie**€6.64**4.6★4,057 rev](https://www.amazon.de/dp/B07KL1GKJQ) [5**Manhattan Nail Top Coat Ultra Shine transparenter Überlack mit Hochglanz-Finish für eine langanhaltende Maniküre 12 ml**Manhattan**€3.97**4.5★114 rev](https://www.amazon.de/dp/B0D92PCF1S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Gel by Essie Nagellack Diamond Dust Top Coat langanhaltender Überlack mit echten Diamant-Partikeln Professioneller Top Coat Maniküre ohne UV-Licht & bis zu 15 Tage Halt Liquid Diamonds Kollektion**essie**€10.64**307 rev9mo ago](https://www.amazon.de/dp/B0FR4HC2L5) [**Gel by Essie Überlack Professionelle Nagellackfarbe mit Gel-Glanz-Finish & bis zu 15 Tage Halt 563 Blushed Metal 13 5 ml**essie**€9.59**5,362 rev1y ago](https://www.amazon.de/dp/B0DLGQW1RM) [**Manhattan Nail Top Coat Ultra Shine transparenter Überlack mit Hochglanz-Finish für eine langanhaltende Maniküre 12 ml**Manhattan**€3.97**114 rev2y ago](https://www.amazon.de/dp/B0D92PCF1S) [**Gel by Essie langanhaltender Nagellack Top Coat mit glänzendem Finish Maniküre ohne UV-Licht Professioneller Überlack mit Salon Effekt Gel by essie Farbe: Nr. 00 Transparent 1 x 13 5 ml**essie**€8.10**5,362 rev2y ago](https://www.amazon.de/dp/B07BBQ6K84) [**Gel by Essie langanhaltender Nagellack Top Coat mit mattem Finish Maniküre ohne UV-Licht Professioneller Top Coat Gel by essie Farbe: Nr. 01 matte top coat 1 x 13 5 ml**essie**€8.60**192 rev2y ago](https://www.amazon.de/dp/B07BBLZ9WZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Essie Schnell trocknender Top Coat speed setter Schutz und Glanz Transparent 13 5 ml**essie**€6.91**4.6★**▲ 114%**](https://www.amazon.de/dp/B07D9N7PYG) [**Gel by Essie Überlack Professionelle Nagellackfarbe mit Gel-Glanz-Finish & bis zu 15 Tage Halt 563 Blushed Metal 13 5 ml**essie**€9.59**4.5★**▲ 55%**](https://www.amazon.de/dp/B0DLGQW1RM) [**Manhattan Nail Top Coat Ultra Shine transparenter Überlack mit Hochglanz-Finish für eine langanhaltende Maniküre 12 ml**Manhattan**€3.97**4.5★**▲ 33%**](https://www.amazon.de/dp/B0D92PCF1S) [**essie Matte Top Coat mit mattem Finish Überlack zum Versiegeln und Schützen der Maniküre ohne UV Licht Gel Couture Farbe: Klar 1 x 13 5 ml**essie**€7.69**4.6★**▲ 33%**](https://www.amazon.de/dp/B007P4ZFQI) [**Gel by Essie Nagellack Diamond Dust Top Coat langanhaltender Überlack mit echten Diamant-Partikeln Professioneller Top Coat Maniküre ohne UV-Licht & bis zu 15 Tage Halt Liquid Diamonds Kollektion**essie**€10.64**4.4★**▲ 28%**](https://www.amazon.de/dp/B0FR4HC2L5)
**~~View all trending →~~**
## **What buyers say about essie top coat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Haltbarkeit**16%
*“Nagellack der mal hält”*
**Qualität insgesamt**13%
*“Bestes Produkt seiner Art”*
**Lackqualität**13%
*“Bester Nagellack”*
**Helligkeit/Glanz/Glühen**10%
*“Brillanter Gel-Glanz mit Studio-Finish – Ohne UV-Licht”*
**Feucht/Trocken**9%
*“Er trocknet wirklich schnell und hält super”*
**beworben Vs Tatsächliches Produkt**7%
*“Hält was versprochen wurde”*
**Nähen/Finish/Polieren**5%
*“Das Finish ist schön glänzend”*
**Farbe**4%
*“Schön matt, genau wie gewünscht”*
**Trocknungszeit**4%
*“Fast sofort trocken...toll”*
**Preis-Leistungs-Verhältnis**4%
*“Günstig”*
### **What buyers complain about **
**Haltbarkeit**29%
*“hält nicht lange”*
**Lackqualität**24%
*“Der Überlack nahm die Farbe des Unterlackes an”*
**Stärke**6%
*“Zerbrechlich”*
**Farbverblassen/Verfärbung**6%
*“Verfärbung”*
**Empfindlichkeit insgesamt**6%
*“Und nein, ich bin kein Sensibelchen und habe gesunde Nägel”*
**Abdeckung**6%
*“Schlechte Deckkraft und hält gerade mal 2 Tage”*
**Haftung/Klebrigkeit**3%
*“Könnte etwas länger haften”*
**Farbe**3%
*“Bei mehreren Schichten bekommt man leider auch einen Gelbschimmer dazu”*
**Verdünnt/wässrig**3%
*“Der Nagellack ist sehr flüssig”*
**Schutz**3%
*“schützte diesen wenig”*
### **Top return reasons **
**Funktionalität insgesamt**13%
**Lackqualität**12%
**Farbe**10%
**Qualität insgesamt**9%
**Produktzustand**8%
**beworben Vs Tatsächliches Produkt**8%
**Gesamtgröße**6%
**Auslaufsicher**6%
**Haltbarkeit**6%
**Helligkeit/Glanz/Glühen**4%
## **Common questions**
- **Is essie top coat profitable to sell on Amazon Germany?**
- The niche generates €46K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +31.5%. Flapen's verdict: Skip it (40/100).
- **How competitive is the essie top coat niche?**
- 3 brands and 47 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in essie top coat?**
- Top complaints mined from reviews: Haltbarkeit, Lackqualität, Stärke. The return rate is 0.3%.
- **When does demand for essie top coat peak?**
- Demand peaks in Jul–Aug; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the essie top coat niche?**
- Listings span €1.50–€12.62; the average listing price is €7.43 (sweet spot $15–$100). The average incumbent carries 2,314 reviews — the moat a new listing must climb.
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