---
title: "Trend — dyson airstraight - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/dyson-airstraight/trend"
last_updated: "2026-08-09T23:53:12.902Z"
locale: en
meta:
  description: "Niche score 40/100 · €1.9M/yr market · 942K searches/yr · €159.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 40/100 · €1.9M/yr market · 942K searches/yr · €159.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — dyson airstraight - Flapen"
---

# **dyson airstraight**

**Skip it**

Soft demand (-31.8% this quarter) — this niche doesn't clear our bar today.

Market size 93Growth 9Conversion 16Competition 21Returns 14Price range 20Avg price 55Brand share 27Review moat 73Quality gap 84

**Market size**

**Great****€1.9M**

€1.9M/yr · 942K searches

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****582.64**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****€159.28**

avg listing price — sweet spot $15–$100

**Brand share**

**Okay****89%**

top-5 brand share — brands hold most of the demand

**Competition**

**Bad****75%**

top-5 click share — a locked-up shelf

**Price range**

**Bad****€33.15–€365.51**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Bad****1.3%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Bad****8.0%**

return rate — above 5% kills the launch gate

**Growth**

**Bad****-31.8%**

90-day search growth — must beat 0% to launch

**Signals**[** High Returns**](https://flapen.com/research/niches?market=de&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=de&signal=high_price "Avg price > $50")

## Trend