---
title: "Trend — duschgel - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/duschgel/trend"
last_updated: "2026-07-21T23:22:23.024Z"
locale: en
meta:
  description: "Niche score 65/100 · €1.1M/yr market · 2.9M searches/yr · €4.67 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 65/100 · €1.1M/yr market · 2.9M searches/yr · €4.67 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — duschgel - Flapen"
---

# **duschgel**

**Launch it**

A $1.1M/yr market growing +14.3% this quarter with returns at 0.1% — clears our launch bar.

Market size 79Growth 43Conversion 78Competition 90Returns 100Price range 51Avg price 13Brand share 73Review moat 49Quality gap 23

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Competition**

**Great****25%**

top-5 click share — an open shelf

**Market size**

**Great****€1.1M**

€1.1M/yr · 2.9M searches

**Conversion**

**Great****7.7%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****61%**

top-5 brand share — brands hold most of the demand

**Price range**

**Good****€1.46–€28.88**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****1,601.46**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+14.3%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****€4.67**

avg listing price — sweet spot $15–$100