---
title: "Drunk Elephant — €70K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/drunk-elephant"
last_updated: "2026-08-09T16:38:56.635Z"
locale: en
meta:
description: "Niche score 42/100 · €70K/yr market · 414K searches/yr · €23.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · €70K/yr market · 414K searches/yr · €23.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Drunk Elephant — €70K/yr Amazon DE Niche (2026) - Flapen"
---
# **drunk elephant**
**Skip it**
Weak search conversion (0.7%) — this niche doesn't clear our bar today.
Market size 18Growth 11Conversion 9Competition 63Returns 99Price range 77Avg price 95Brand share 13Review moat 44Quality gap 53
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****€23.01**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€7.53–€40.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,060.53**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****€70K**
€70K/yr · 414K searches
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-28.3%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Germany niche tracking, drunk elephant is a €70K/yr Amazon Germany market (414K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 42/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **drunk elephant market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **€92K–€115K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#1,165**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **19%**
- **Out of stock**
- **11.5%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**52**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 88%
**Open market**
**3%**
- BYOMA51% - Glow Recipe29% - Katomi9% - Beliky Girl4% - Bubble Skincare2% - W72% - Open — no brand owns it (4 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -28.3% search growth over the last 90 days.
12K8KHoliday '24Spike '25Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/de/kosmetik/drunk-elephant/trend)
## **Top drunk elephant search terms**
- **byoma**132K/yr-12.3%1.3% conv. - **glow recipe**102K/yr-28.5%0.6% conv. - **bubble skincare**76K/yr-47.0%0.3% conv. - **byoma skincare**34K/yr-51.4%1.5% conv. - **skincare bubble**10K/yr+31.6%0.1% conv. - **glow recipe set**11K/yr-34.4%0.4% conv. - **glow recipe toner**9K/yr-44.2%1.2% conv. - **skin care bubble**4K/yr+49.0%0.4% conv. - **bubble skincare set**5K/yr-47.1%0.1% conv. - **bubble skin care**5K/yr-6.5%0.3% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/drunk-elephant/search-terms)
## **Top drunk elephant products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%€2K6%€4K9%€6K12%€8K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BYOMA Feuchtigkeitsspendende Gel-Creme (50 ml) leichte ölfreie tägliche Feuchtigkeitspflege mit Barriere-Reparatur Niacinamid und grünem Tee für alle Hauttypen alkoholfrei vegan**BYOMA**€16.21**4.4★5,179 rev](https://www.amazon.de/dp/B0BJ74DJXG) [2**BYOMA Hydrating Milky Toner (150ml) für trockene Haut - Ultra Hydrating Beruhigt die Haut schließt Feuchtigkeit ein reduziert Rötungen - Barrier Repair Vegan**BYOMA**€15.67**4.7★5,917 rev](https://www.amazon.de/dp/B0CSDWS3HJ) [3**Glow Recipe Watermelon Glow Porentiefes Gesichtswasser PHA und BHA mildes Peeling-Gesichtswasser mit Hyaluronsäure Kaktuswasser beruhigender Gurke und Tee-Extrakt Reisegröße 40 ml**Glow Recipe**€22.82**4.5★4,457 rev](https://www.amazon.de/dp/B093Z2HVJC) [4**Slam Dunk Feuchtigkeitsspendende Gesichtscreme Leichte Gesichtscreme mit Vitamin E + Aloe Vera Tägliche Feuchtigkeitscreme für normale + trockene Haut Hautpflege mit Blaulichtschutz (50 ml)**Katomi**€13.17**4.3★44 rev](https://www.amazon.de/dp/B0DY7794KM) [5**BYOMA - Hydrating Starter Skincare Kit**BYOMA**€26.47**4.6★1,538 rev](https://www.amazon.de/dp/B0BXPHYQGC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Glow Recipe Best of Glow Hues Kit - Travel Size Hue Drops Sun Glow Full Size Dewy Flush Blush & Travel Size Glass Balm Lip Treatment (3 Count)**Glow Recipe**€35.69**112 rev5mo ago](https://www.amazon.de/dp/B0FQPQ13L9) [**Glow Recipe Dewy Babies Reise-Hautpflege-Set Pflaume Plump Hyaluronsäure Serum + Dewy Flush getönte Rouge-Tropfen + Pink Juice Face Moisturizer + Bronzing Hue Drops + Ultra Fine Facial Mist (5 Stück**Glow Recipe**€36.52**286 rev1y ago](https://www.amazon.de/dp/B0DY2PKYXM) [**Slam Dunk Feuchtigkeitsspendende Gesichtscreme Leichte Gesichtscreme mit Vitamin E + Aloe Vera Tägliche Feuchtigkeitscreme für normale + trockene Haut Hautpflege mit Blaulichtschutz (50 ml)**Katomi**€13.17**44 rev1y ago](https://www.amazon.de/dp/B0DY7794KM) [**W7 Skin Quench Full Size Skincare Geschenkset Hydrating Bundle mit Aloe & Ceramiden**W7**€11.98**989 rev1y ago](https://www.amazon.de/dp/B0DX26ZKHZ) [**BYOMA Original PHYTO-MUCIN GLOW SERUM | Feuchtigkeitsspendendes Serum für straffere und straffere Haut | ohne Alkohol und Parfüm | 40 ml | VEGANO | by BELLA**BYOMA**€27.19**1,716 rev1y ago](https://www.amazon.de/dp/B0DR9VMF5N)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Glow Recipe Best of Glow Hues Kit - Travel Size Hue Drops Sun Glow Full Size Dewy Flush Blush & Travel Size Glass Balm Lip Treatment (3 Count)**Glow Recipe**€35.69**4.7★**▲ 193%**](https://www.amazon.de/dp/B0FQPQ13L9) [**Glow Recipe - Watermelon Glow AHA Night Treatment 25ml**Glow Recipe**€31.22**4.3★**▲ 185%**](https://www.amazon.de/dp/B0CBJ1LK2Y) [**W7 Skin Quench Full Size Skincare Geschenkset Hydrating Bundle mit Aloe & Ceramiden**W7**€11.98**4.7★**▲ 114%**](https://www.amazon.de/dp/B0DX26ZKHZ) [**BYOMA - Hydrating Starter Skincare Kit**BYOMA**€26.47**4.6★**▲ 96%**](https://www.amazon.de/dp/B0BXPHYQGC) [**BYOMA Original PHYTO-MUCIN GLOW SERUM | Feuchtigkeitsspendendes Serum für straffere und straffere Haut | ohne Alkohol und Parfüm | 40 ml | VEGANO | by BELLA**BYOMA**€27.19**4.6★**▲ 72%**](https://www.amazon.de/dp/B0DR9VMF5N)
**~~View all trending →~~**
## **What buyers say about drunk elephant**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Feucht/Trocken**17%
*“Feuchtigkeits-Boost”*
**Eignung für trockene Haut**16%
*“SKIN Hydrated Ever After Skincare überzeugt”*
**Eignung für Mischhaut**9%
*“Der beste Toner für meine haut”*
**Gesamtgröße**8%
*“Make-up sitzt jetzt perfekt - super, vielen Dank”*
**Qualität insgesamt**8%
*“Super Produkt”*
**Weiches Gefühl**6%
*“sieht so dewy aus”*
**Geruch**6%
*“Guter Duft, gute Textur”*
**Geschenk Zweck**5%
*“Die beschenkte meinte die Marke steht für sich”*
**Preis-Leistungs-Verhältnis**5%
*“Preis Leistung gut”*
**Saugfähigkeit**4%
*“Es zieht überraschend gut ein”*
### **What buyers complain about **
**Allergien**22%
*“Haut leider mit Rötungen und Irritationen”*
**Eignung für trockene Haut**17%
*“Die Packung sieht toll aus und ist durchaus praktikabel, leider reagiert meine trockene, sensible Haut auf diesen Toner mit Akne”*
**Gesamtgröße**17%
*“Sehr kleiner als gedacht also mini Mini Mini Dosen”*
**Preis-Leistungs-Verhältnis**14%
*“Nur der Preis ist echt happig”*
### **Top return reasons **
**Preis-Leistungs-Verhältnis**20%
**Inhaltsstoffe – insgesamt**20%
**Auslaufsicher**20%
**beworben Vs Tatsächliches Produkt**20%
**Feucht/Trocken**20%
## **Common questions**
- **Is drunk elephant profitable to sell on Amazon Germany?**
- The niche generates €70K/yr across 32 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -28.3%. Flapen's verdict: Skip it (42/100).
- **How competitive is the drunk elephant niche?**
- 10 brands and 52 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in drunk elephant?**
- Top complaints mined from reviews: Allergien, Eignung für trockene Haut, Gesamtgröße. The return rate is 0.2%.
- **When does demand for drunk elephant peak?**
- Demand peaks in Jan–Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the drunk elephant niche?**
- Listings span €7.53–€40.74; the average listing price is €23.01 (sweet spot $15–$100). The average incumbent carries 2,061 reviews — the moat a new listing must climb.
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