---
title: "Dove Set — €40K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/dove-set"
last_updated: "2026-08-10T06:31:47.779Z"
locale: en
meta:
description: "Niche score 38/100 · €40K/yr market · 161K searches/yr · €13.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · €40K/yr market · 161K searches/yr · €13.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dove Set — €40K/yr Amazon DE Niche (2026) - Flapen"
---
# **dove set**
**Skip it**
A small market ($40K/yr) — this niche doesn't clear our bar today.
Market size 10Growth 11Conversion 22Competition 69Returns 98Price range 58Avg price 66Brand share 12Review moat 58Quality gap 25
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Good****€13.90**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****1,188.39**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****€4.57–€29.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-28.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****€40K**
€40K/yr · 161K searches
According to Flapen's Amazon Germany niche tracking, dove set is a €40K/yr Amazon Germany market (161K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dove set market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **€56K–€70K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#298**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **42%**
- **Out of stock**
- **17.6%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**87**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**43%**
Top 20: 87%
**Open market**
**3%**
- NIVEA57% - Beiersdorf18% - Dove11% - Kneipp8% - RITUALS2% - Neutrogena2% - Open — no brand owns it (3 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 74 weeks — -28.3% search growth over the last 90 days.
15K10KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 8.4×
[**Open Trend **](https://flapen.com/research/de/kosmetik/dove-set/trend)
## **Top dove set search terms**
- **nivea geschenkset für frauen**47K/yr-25.7%2.3% conv. - **nivea set**29K/yr-31.2%1.1% conv. - **nivea geschenkset**21K/yr-44.8%1.9% conv. - **nivea set damen**12K/yr-2.7%2.2% conv. - **dove set**12K/yr-24.0%0.9% conv. - **kosmetik damen**10K/yr-45.4%0.1% conv. - **pflege damen**6K/yr-5.2%0.3% conv. - **dove geschenkset**7K/yr-8.4%0.9% conv. - **creme set**5K/yr-17.0%0.1% conv. - **geschenkset nivea**5K/yr-33.6%1.7% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/dove-set/search-terms)
## **Top dove set products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%€2K8%€3K12%€5K16%€6K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NIVEA Care Moments Geschenkset Geschenk für Frauen Geschenkbox mit Duschgel (250 ml) Shampoo (250 ml) Body Lotion (400 ml) Labello Lippenpflege (4 8 g) und Kulturtasche**Beiersdorf**€10.87**4.6★154 rev](https://www.amazon.de/dp/B0FCMSFD16) [2**NIVEA Geschenkset Timeless 2025**NIVEA**€9.58**4.3★23 rev](https://www.amazon.de/dp/B0FG81JGKB) [3**NIVEA Soft Care Geschenkset Geschenk für Frauen Geschenkbox mit Duschgel (250 ml) Body Lotion (400 ml) Tagespflege (50 ml) & Waschgel (150 ml)**NIVEA**€11.53**4.8★66 rev](https://www.amazon.de/dp/B0FCMWVPXQ) [4**NIVEA Feel Good Geschenkset Geschenk für Frauen Geschenkbox mit Duschgel (250 ml) Shampoo (250 ml) Body Lotion (400 ml) und Deo (50 ml)**NIVEA**€10.75**4.7★396 rev](https://www.amazon.de/dp/B0FCMSXJ49) [5**NIVEA Derma Skin Clear Routine Set mit Rebalance & Clear Serum Nachtpeeling Serum & Waschgel Gesichtspflege für unreine Haut mit Salicylsäure & Niacinamid**NIVEA**€14.60**4.5★179 rev](https://www.amazon.de/dp/B0F99XS7SW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Neutrogena Hautpflege Geschenkset mit Kosmetiktasche: Handcreme Lippenpflege & Bodylotion Pflegeset mit Glycerin & Vitamin E für trockene Haut ideale Geschenkidee**Neutrogena**€9.21**1,257 rev10mo ago](https://www.amazon.de/dp/B0FQ5S2K15) [**NIVEA Luminous630 Skin Glow Set Gesichtspflege Set mit Feuchtigkeitsserum (1 × 30 ml & 1 × 15 ml) und Liquid Refiner (100 ml) Gesichtsserum und AHA Peeling für strahlende Haut**NIVEA**€19.61**45 rev10mo ago](https://www.amazon.de/dp/B0FPG12DH1) [**NIVEA Q10 Anti-Falten Power Gesichtspflege Set Geschenkset mit Tagescreme (50 ml) Nachtcreme (50 ml) und Dual Action Serum (30 ml) Anti-Age Pflegeset**NIVEA**€24.52**68 rev10mo ago](https://www.amazon.de/dp/B0FPFZ96N8) [**RITUALS Geschenkset The Ritual of Sakura Small vier Hautpflegeprodukte mit Kirschblüte und Reismilch Bade-Geschenkbox für ein belebendes Pflegeerlebnis.**RITUALS**€26.08**2,050 rev10mo ago](https://www.amazon.de/dp/B0FPCKFQK2) [**Dove Geschenkset Advanced Care Duschcreme + Deo Drachenfrucht+ Duschcreme Kirsche**Dove**€7.55**58 rev10mo ago](https://www.amazon.de/dp/B0FNCXSKZV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NIVEA Luminous630 Skin Glow Set Gesichtspflege Set mit Feuchtigkeitsserum (1 × 30 ml & 1 × 15 ml) und Liquid Refiner (100 ml) Gesichtsserum und AHA Peeling für strahlende Haut**NIVEA**€19.61**4.6★**▲ 433%**](https://www.amazon.de/dp/B0FPG12DH1) [**NIVEA SUN Eau de Toilette Unisex-Parfum mit dem Original Sonnencreme Duft sommerlich erfrischend und im ikonischen Parfüm-Flakon (30 ml)**NIVEA**€13.48**4.6★**▲ 182%**](https://www.amazon.de/dp/B07NBH69PL) [**Nivea Verwöhnende Momente der Freude**NIVEA**€17.47**4.7★**▲ 129%**](https://www.amazon.de/dp/B0FBGXH21F) [**Dove Geschenkset Advanced Care Duschcreme + Deo Drachenfrucht+ Duschcreme Kirsche**Dove**€7.55**4.9★**▲ 118%**](https://www.amazon.de/dp/B0FNCXSKZV) [**NIVEA Happy Balance Geschenkset Pflegeset mit feuchtigkeitsspendenden Pflegeprodukten Geschenkbox mit Pflegelotion Pflegedusche Deo Roll-On und Labello**NIVEA**€14.09**5.0★**▲ 83%**](https://www.amazon.de/dp/B0CK4HV3W4)
**~~View all trending →~~**
## **What buyers say about dove set**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geruch**46%
*“Mega Duft”*
**Geschenk Zweck**25%
*“Schöne Gift Set”*
**Qualität insgesamt**8%
*“Super Produkte”*
**Preis-Leistungs-Verhältnis**5%
*“Prima Preis Leistung”*
**beworben Vs Tatsächliches Produkt**2%
*“So wie erwartet”*
**Eignung für Mischhaut**1%
*“Es ist das Beste was ich für meine Haut tun kann”*
**Eignung heißes Wetter**1%
*“Gerade an warmen Tagen finde ich ihn besonders passend, da er eine sommerliche Leichtigkeit vermittelt”*
**Weiches Gefühl**1%
*“blumig, ohne dabei zu aufdringlich zu wirken.”*
**Gesamtgröße**1%
*“Alles ok. Alles passt”*
**Haltbarkeit**1%
*“Hält lange an -Ich bin begeistert”*
### **What buyers complain about **
**Geruch**25%
*“Fieser Duft”*
**Haltbarkeit**14%
*“Das einzige, was mich etwas stört ist die Haltbarkeit”*
**Gesamtgröße**12%
*“Fallen klein aus”*
**Preis-Leistungs-Verhältnis**4%
*“3€ teurer als Einzelkauf”*
**Eignung für Mischhaut**3%
*“Nicht für alles Haut”*
**Abdeckung**3%
*“Kann man mit Schminke nicht decken”*
**Produktzustand**1%
*“dadurch alt aussah.”*
**Natürliche Inhaltsstoffe**1%
*“unnatürlich”*
**beworben Vs Tatsächliches Produkt**1%
*“Nicht wie erwartet”*
**Feucht/Trocken**1%
*“Hat sie nur ausgetrocknet”*
### **Top return reasons **
**Geruch**55%
**Gesamtgröße**8%
**Auslaufsicher**8%
**Preis-Leistungs-Verhältnis**7%
**Defekt Material/Teile**5%
**Funktionalität insgesamt**5%
**beworben Vs Tatsächliches Produkt**4%
**Produktzustand**2%
**Motorleistung**2%
**Feucht/Trocken**1%
## **Common questions**
- **Is dove set profitable to sell on Amazon Germany?**
- The niche generates €40K/yr across 33 tracked products. 3 of 10 products launched in the last 360 days are still selling. 90-day search growth is -28.3%. Flapen's verdict: Skip it (38/100).
- **How competitive is the dove set niche?**
- 9 brands and 87 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in dove set?**
- Top complaints mined from reviews: Geruch, Haltbarkeit, Gesamtgröße. The return rate is 0.3%.
- **When does demand for dove set peak?**
- Demand peaks in Nov–Dec; the busiest month runs 8.4× the quietest.
- **What does it cost to enter the dove set niche?**
- Listings span €4.57–€29.27; the average listing price is €13.90 (sweet spot $15–$100). The average incumbent carries 1,188 reviews — the moat a new listing must climb.
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