---
title: "Detox Shampoo — €78K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/detox-shampoo"
last_updated: "2026-08-09T13:26:59.493Z"
locale: en
meta:
description: "Niche score 45/100 · €78K/yr market · 81K searches/yr · €13.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · €78K/yr market · 81K searches/yr · €13.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Detox Shampoo — €78K/yr Amazon DE Niche (2026) - Flapen"
---
# **detox shampoo**
**Skip it**
Soft demand (-17.7% this quarter) — this niche doesn't clear our bar today.
Market size 19Growth 16Conversion 76Competition 53Returns 100Price range 57Avg price 60Brand share 23Review moat 39Quality gap 37
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.2%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****€13.19**
avg listing price — sweet spot $15–$100
**Price range**
**Good****€2.86–€31.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,625.17**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****€78K**
€78K/yr · 81K searches
**Growth**
**Bad****-17.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, detox shampoo is a €78K/yr Amazon Germany market (81K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 45/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **detox shampoo market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **€66K–€79K**
- units × avg price
- **Conversion rate**
- **7.2%**
- **Avg BSR**
- **#507**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **58%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **—flat
**Sellers**
**123**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 95%
**Open market**
**8%**
- REVLON PROFESSIONAL71% - OUAI8% - Olaplex6% - Revlon3% - CURLSMITH2% - Jean & Len2% - Open — no brand owns it (5 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 69 weeks — -17.7% search growth over the last 90 days.
3K2KPrime Day '25Spike '25Black Friday '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/de/kosmetik/detox-shampoo/trend)
## **Top detox shampoo search terms**
- **revlon shampoo**44K/yr-12.2%5.6% conv. - **detox shampoo**23K/yr-29.8%2.9% conv. - **revlon equave shampoo**5K/yr+1.2%11.6% conv. - **clarifying shampoo curly hair**5K/yr-24.3%2.6% conv. - **equave shampoo**2K/yr+8.4%16.0% conv. - **revlon shampoo 1000ml**2K/yr-9.5%6.9% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/detox-shampoo/search-terms)
## **Top detox shampoo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€8K20%€16K30%€23K40%€31K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**REVLON PROFESSIONAL EQUAVE Detox Micellar Shampoo für alle Haartypen 485 ml tiefenreinigendes Mizellen Haarshampoo mit Gel-Textur Haarpflege für seidige glänzende Haare**REVLON PROFESSIONAL**€10.28**4.5★1,113 rev](https://www.amazon.de/dp/B0CDPQ6XFV) [2**REVLON PROFESSIONAL UniqOne All in one Shampoo 490 ml pflegendes Haarshampoo zur Reinigung von Haar & Kopfhaut Haarpflege für Seidigkeit und Glanz reduziert Haarbruch mit Anti Frizz Effekt**REVLON PROFESSIONAL**€10.46**4.7★3,898 rev](https://www.amazon.de/dp/B09D84Y44J) [3**OUAI Detox Shampoo Clarifying Cleanse for Dirt Oil Product and Hard Water Buildup. Get Back to Super Clean Soft and Refreshed Locks 10 oz**OUAI**€27.27**4.6★6,674 rev](https://www.amazon.de/dp/B084C2PC69) [4**Olaplex N.4C Bond Maintenance Clarifying Deep Cleansing Shampoo: Entfernt Schädigende Verunreinigungen & Rückstände | Hilft Die Farbbrillanz Wiederherzustellen 250 mL**Olaplex**€16.23**4.6★1,787 rev](https://www.amazon.de/dp/B0B4SP2CK4) [5**RE/START Hydration Moisture Micellar Shampoo 1000 ml Mizellen Shampoo für Haar & Kopfhaut Haarshampoo für mehr Feuchtigkeit cremiger Schaum für normales bis trockenes Haar Anti Frizz**REVLON PROFESSIONAL**€18.41**4.6★282 rev](https://www.amazon.de/dp/B08K4C7VXQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Jean & Len Shampoo Pink Grapefruit & Spirulina reinigt Haar & Kopfhaut gründlich befreit von Talg & Rückständen schützt vor Haarbruch ohne Silikone & Parabene vegan 300 ml**Jean & Len**€3.21**160 rev10mo ago](https://www.amazon.de/dp/B0FQVQD5T1) [**Curlsmith Curl Reset Detox Shampoo - Tiefenreinigendes & klärendes Shampoo Entfernt Rückstände & Mineralien aus hartem Wasser Sanft zu Locken & Kopfhaut**CURLSMITH**€18.99**160 rev10mo ago](https://www.amazon.de/dp/B0DZJ2DBZP) [**OUAI Detox Shampoo Reisegröße Klärendes Shampoo gegen Build-up Öl & Produktreste hartes Wasser Apfelessig + Keratin sulfatfrei - 89ml**OUAI**€13.41**537 rev1y ago](https://www.amazon.de/dp/B0DKJ6D1JR) [**REVLON PROFESSIONAL UniqOne Pflege-Set: Hair Treatment Classic 150 ml Leave in Haarkur Anti Frizz Spray mit Hitzeschutz & Shampoo 230 ml für seidiges glänzendes und gut kämmbares Haar vegan**REVLON PROFESSIONAL**€11.96**397 rev1y ago](https://www.amazon.de/dp/B0F29XGL1W) [**LOréal Professionnel Haarshampoo für farbbehandeltes Haar Strahlende Farben & Glanz Serie Expert Metal DX Shampoo 500 ml**L'Oréal Professionnel Paris**€21.31**1,780 rev2y ago](https://www.amazon.de/dp/B0CXPBZVM3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**OUAI Detox Shampoo Clarifying Cleanse for Dirt Oil Product and Hard Water Buildup. Get Back to Super Clean Soft and Refreshed Locks 10 oz**OUAI**€27.27**4.6★**▲ 153%**](https://www.amazon.de/dp/B084C2PC69) [**OUAI Detox Shampoo Reisegröße Klärendes Shampoo gegen Build-up Öl & Produktreste hartes Wasser Apfelessig + Keratin sulfatfrei - 89ml**OUAI**€13.41**4.4★**▲ 136%**](https://www.amazon.de/dp/B0DKJ6D1JR) [**Curlsmith Curl Reset Detox Shampoo - Tiefenreinigendes & klärendes Shampoo Entfernt Rückstände & Mineralien aus hartem Wasser Sanft zu Locken & Kopfhaut**CURLSMITH**€18.99**4.6★**▲ 107%**](https://www.amazon.de/dp/B0DZJ2DBZP) [**REVLON PROFESSIONAL EQUAVE Kids Princess Shampoo 300 ml sanftes Kindershampoo mit feuchtigkeitsspendender Gel-Formel angereichert mit Vitamin B Haarshampoo speziell für die Haare von Kindern**REVLON PROFESSIONAL**€6.88**4.6★**▲ 45%**](https://www.amazon.de/dp/B07XMFCHZ7) [**REVLON PROFESSIONAL EQUAVE Detox Micellar Shampoo für alle Haartypen 100 ml tiefenreinigendes Mizellen Haarshampoo mit Gel-Textur Haarpflege für seidige glänzende Haare**REVLON PROFESSIONAL**€2.86**4.5★**▲ 38%**](https://www.amazon.de/dp/B0CDPPL93Y)
**~~View all trending →~~**
## **What buyers say about detox shampoo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geruch**22%
*“Schöner Duft”*
**Qualität insgesamt**17%
*“Bestes Produkt ever”*
**Weiches Gefühl**8%
*“Kopfhaut fühlt sich gut an”*
**Haarstyling**8%
*“Sehr guter Conditioner”*
**Reinigung**7%
*“Bestes Shampoo”*
**Preis-Leistungs-Verhältnis**5%
*“Bester Preis bis jetzt hier bei Amazon”*
**Feucht/Trocken**5%
*“Vor allem die Hydration Produkte”*
**Haarwachstum**5%
*“Hilft prima zum schmerzfreien kämmen meiner langen Haare”*
**beworben Vs Tatsächliches Produkt**3%
*“Wie erwartet”*
**Eignung Glattes Haar**3%
*“Super produkt auch für dickeres Haar”*
### **What buyers complain about **
**Geruch**15%
*“Kopfhaut riecht”*
**Haarverwandt**8%
*“Gefällt mir gar nicht, ein Deep cleaning Shampoo sollte Rückstände aus den Haaren entfernen stattdessen hab ich von dem Shampoo Rückstände in den Haaren”*
**Ölig/fettig**8%
*“Fettige Haare”*
**Preis-Leistungs-Verhältnis**5%
*“Etwas teuer”*
**Feucht/Trocken**5%
*“sind ausgetrocknet”*
**Allergien**4%
*“Leider schon beim Waschen einen starken Juckreiz bekommen”*
**Eignung für kurzes Haar**4%
*“Ist ok. Ist okay, leider nur nicht für meine Haare gemacht”*
**Auslaufsicher**4%
*“Das Shampoo ist in der Karton ausgelaufen”*
**Qualität insgesamt**3%
*“es könnte sich eventuell nicht um ein einwandfreies Original handeln.”*
**Haltbarkeit**2%
*“Flasche nach kurzer Zeit defekt”*
### **Top return reasons **
**Gesamtgröße**23%
**Geruch**11%
**Ölig/fettig**9%
**Eignung Glattes Haar**8%
**Funktionalität insgesamt**7%
**Produktzustand**7%
**beworben Vs Tatsächliches Produkt**6%
**Preis-Leistungs-Verhältnis**5%
**Feucht/Trocken**5%
**schädigen/verbrennen Haare**5%
## **Common questions**
- **Is detox shampoo profitable to sell on Amazon Germany?**
- The niche generates €78K/yr across 24 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -17.7%. Flapen's verdict: Skip it (45/100).
- **How competitive is the detox shampoo niche?**
- 11 brands and 123 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in detox shampoo?**
- Top complaints mined from reviews: Geruch, Haarverwandt, Ölig/fettig. The return rate is 0.1%.
- **When does demand for detox shampoo peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the detox shampoo niche?**
- Listings span €2.86–€31.32; the average listing price is €13.19 (sweet spot $15–$100). The average incumbent carries 2,625 reviews — the moat a new listing must climb.
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