---
title: "Deo Stick Damen — €230K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/deo-stick-damen"
last_updated: "2026-08-09T16:01:07.433Z"
locale: en
meta:
description: "Niche score 43/100 · €230K/yr market · 490K searches/yr · €4.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · €230K/yr market · 490K searches/yr · €4.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Deo Stick Damen — €230K/yr Amazon DE Niche (2026) - Flapen"
---
# **deo stick damen**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 44Growth 65Conversion 87Competition 20Returns 100Price range 10Avg price 13Brand share 0Review moat 38Quality gap 24
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.0%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+43.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****€230K**
€230K/yr · 490K searches
**Review moat**
**Okay****2,679.5**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****€4.68**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****€1.91–€16.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, deo stick damen is a €230K/yr Amazon Germany market (490K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 43/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **deo stick damen market data**
- **Units sold / yr**
- **50K–60K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **€234K–€281K**
- units × avg price
- **Conversion rate**
- **10.0%**
- **Avg BSR**
- **#138**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **50%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **75 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**65**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**0%**
- Rexona94% - CD4% - REXONA MEN2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +43.5% search growth over the last 90 days.
60K40KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/de/kosmetik/deo-stick-damen/trend)
## **Top deo stick damen search terms**
- **rexona maximum protection**136K/yr+61.2%6.6% conv. - **rexona deo stick**144K/yr+54.1%6.9% conv. - **cd deo**29K/yr+55.8%0.9% conv. - **deo stick damen**20K/yr+35.6%2.4% conv. - **dove deo stick**20K/yr-2.9%0.1% conv. - **cd deo wasserlilie**13K/yr+90.1%4.2% conv. - **deostick damen**15K/yr+28.2%2.1% conv. - **cd deo roll on**7K/yr+107.1%1.1% conv. - **rexona deo creme**7K/yr+34.2%6.3% conv. - **cd wasserlilie**5K/yr+91.8%2.5% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/deo-stick-damen/search-terms)
## **Top deo stick damen products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€23K20%€46K30%€69K40%€92K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rexona Women Maximum Protection Anti Transpirant Deo Creme Clean Scent Deodorant mit 96 Stunden Schutz gegen starkes Schwitzen und Geruch mit 3x Schutz bei Stress Hitze & Bewegung 45 ml**Rexona**€3.65**4.6★10,595 rev](https://www.amazon.de/dp/B00AI7COA4) [2**Rexona Women Maximum Protection Anti Transpirant Deo Creme Confidence Deodorant mit 96 Stunden Schutz gegen starkes Schwitzen und Geruch mit 3x Schutz bei Stress Hitze & Bewegung 45 ml**Rexona**€3.75**4.4★11,162 rev](https://www.amazon.de/dp/B00763ABGC) [3**Rexona Maximum Protection Creme Stress Control 45ml**Rexona**€3.51**4.6★2,571 rev](https://www.amazon.de/dp/B082VNCDLZ) [4**Rexona Men Maximum Protection Anti Transpirant Deo Creme Clean Scent Deodorant mit 96 Stunden Schutz gegen starkes Schwitzen und Geruch mit 3x Schutz bei Stress Hitze & Bewegung 45 ml**Rexona**€3.83**4.5★4,669 rev](https://www.amazon.de/dp/B00763AAUO) [5**Rexona Maximum Protection Anti Transpirant Stick Bright Bouquet Deodorant mit 96 Stunden Schutz gegen starkes Schwitzen und Körpergeruch 50 ml**Rexona**€3.41**4.7★351 rev](https://www.amazon.de/dp/B0CVL6J6HB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**CD Deo Roll-On Wasserlilie | Deodorant ohne Aluminiumsalze | langanhaltender Schutz für 48 h | für empfindliche Haut geeignet | vegane Körperpflege | 50 ml**CD**€1.91**13 rev2mo ago](https://www.amazon.de/dp/B0GXC4NVC4) [**Rexona Women Maximum Protection Anti Transpirant Deo Creme Sports Control Deodorant mit 96 Stunden Schutz gegen starkes Schwitzen und Geruch mit 3x Schutz bei Stress Hitze & Bewegung 45 ml**Rexona**€4.22**55 rev5mo ago](https://www.amazon.de/dp/B0GHPHQ124) [**Rexona Nonstop Protection Deo Stick Cotton Dry Anti Transpirant mit 72 Stunden Schutz vor Schweiß und Körpergeruch 50 ml**Rexona**€2.71**901 rev2y ago](https://www.amazon.de/dp/B0CY2GKD62) [**Rexona Nonstop Protection Anti Transpirant Stick Invisible Aqua Deodorant mit 72 Stunden Schutz vor Schweiß und Körpergeruch 50 ml**Rexona**€2.76**902 rev2y ago](https://www.amazon.de/dp/B0CY2G3NM2) [**Rexona Men Maximum Protection Anti Transpirant Stick Antibakterieller Deo-Schutz Deodorant mit 96 Stunden Schutz vor Schweiß und Körpergeruch 50 ml**REXONA MEN**€3.38**151 rev2y ago](https://www.amazon.de/dp/B0CPT4Y391)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CD Deo Roll-On Wasserlilie | Deodorant ohne Aluminiumsalze | langanhaltender Schutz für 48 h | für empfindliche Haut geeignet | vegane Körperpflege | 50 ml**CD**€1.91**4.5★**▲ 215%**](https://www.amazon.de/dp/B0GXC4NVC4) [**Rexona Deodorant Stick Anti-Transpirant Clean Scent sauber 96H 45 ml 3 Stück**Rexona**€10.24**4.8★**▲ 79%**](https://www.amazon.de/dp/B0B2S1VJSC) [**Rexona Women Maximum Protection Anti Transpirant Deo Creme Sports Control Deodorant mit 96 Stunden Schutz gegen starkes Schwitzen und Geruch mit 3x Schutz bei Stress Hitze & Bewegung 45 ml**Rexona**€4.22**4.6★**▲ 65%**](https://www.amazon.de/dp/B0GHPHQ124) [**Rexona Maximum Protection Creme Stress Control 45ml**Rexona**€3.51**4.6★**▲ 46%**](https://www.amazon.de/dp/B082VNCDLZ) [**Rexona Women Maximum Protection Anti Transpirant Deo Creme Clean Scent Deodorant mit 96 Stunden Schutz gegen starkes Schwitzen und Geruch mit 3x Schutz bei Stress Hitze & Bewegung 45 ml**Rexona**€3.65**4.6★**— 1%**](https://www.amazon.de/dp/B00AI7COA4)
**~~View all trending →~~**
## **What buyers say about deo stick damen**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geruch**29%
*“Duft: Der Clean Scent ist angenehm frisch und dezent, nicht so aufdringlich wie bei vielen anderen Sprays”*
**Qualität insgesamt**11%
*“Insgesamt bietet das Produkt eine starke Performance”*
**Schutz**8%
*“Rexona Nonstop Protection Deo Stick”*
**beworben Vs Tatsächliches Produkt**6%
*“Genau hier setzt das Produkt an”*
**Preis-Leistungs-Verhältnis**6%
*“Mens cheaper than womens”*
**Haltbarkeit**5%
*“Absolut zuverlässig – Hält, was er verspricht”*
**Haftung/Klebrigkeit**4%
*“Für mich trotzdem der beste Deo-Stick – klare Empfehlung”*
**Eignung für trockene Haut**3%
*“Der Rexona Cotton Dry Stick ist für mich die unangefochtene Nummer eins”*
**Effizienz**3%
*“Funktioniert”*
**Einfache Anwendung**2%
*“lässt sich super auftragen.”*
### **What buyers complain about **
**Geruch**17%
*“Angst zu „stinken“.”*
**Preis-Leistungs-Verhältnis**8%
*“etwas teuer”*
**beworben Vs Tatsächliches Produkt**8%
*“Irreführende Produktbilder”*
**Fleckenbeständigkeit**6%
*“gelbe Flecken”*
**Rückstand**5%
*“hinterlässt Flecken”*
**Produktzustand**4%
*“Nachkaufprodukt”*
**Inhaltsstoffe – insgesamt**3%
*“Sehr wirksame Deo- Creme mit bedenklichen Inhaltsstoffen”*
**Haltbarkeit**3%
*“Dieser hier hält keine 2 Stunden”*
**Wischfestigkeit**3%
*“Allerdings vor dem trocken hinterlässt es weiße Flecken”*
**Allergien**2%
*“sehr schlecht, bekomme Allergie unten dem Arm”*
## **Common questions**
- **Is deo stick damen profitable to sell on Amazon Germany?**
- The niche generates €230K/yr across 14 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +43.5%. Flapen's verdict: Skip it (43/100).
- **How competitive is the deo stick damen niche?**
- 3 brands and 65 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in deo stick damen?**
- Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, beworben Vs Tatsächliches Produkt. The return rate is 0.1%.
- **When does demand for deo stick damen peak?**
- Demand peaks in Jul; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the deo stick damen niche?**
- Listings span €1.91–€16.50; the average listing price is €4.68 (sweet spot $15–$100). The average incumbent carries 2,680 reviews — the moat a new listing must climb.
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