---
title: "Search terms — deo herren - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/deo-herren/search-terms"
last_updated: "2026-07-21T06:42:45.306Z"
locale: en
meta:
  description: "deo herren clears our launch bar: a $1.4M/yr market growing +26.6% this quarter with returns at 0.1%. Data updated Jul 2026."
  "og:description": "deo herren clears our launch bar: a $1.4M/yr market growing +26.6% this quarter with returns at 0.1%. Data updated Jul 2026."
  "og:title": "Search terms — deo herren - Flapen"
---

# **deo herren**

**Launch it**

A $1.4M/yr market growing +26.6% this quarter with returns at 0.1% — clears our launch bar.

Market size 84Growth 54Conversion 73Competition 91Returns 100Price range 64Avg price 34Brand share 46Review moat 33Quality gap 32

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Competition**

**Great****24%**

top-5 click share — an open shelf

**Market size**

**Great****€1.4M**

€1.4M/yr · 2.0M searches

**Conversion**

**Good****6.7%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****€1.23–€39.34**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Good****+26.6%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****77%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Okay****€10.04**

avg listing price — sweet spot $15–$100

**Review moat**

**Okay****3,182.31**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality