---
title: "deo herren — €1.4M/yr Amazon Germany Niche, Score 66/100 - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/deo-herren"
last_updated: "2026-07-20T17:23:56.175Z"
locale: en
meta:
description: "deo herren clears our launch bar: a $1.4M/yr market growing +26.6% this quarter with returns at 0.1%. Data updated Jul 2026."
"og:description": "deo herren clears our launch bar: a $1.4M/yr market growing +26.6% this quarter with returns at 0.1%. Data updated Jul 2026."
"og:title": "deo herren — €1.4M/yr Amazon Germany Niche, Score 66/100 - Flapen"
---
# **deo herren**
**Launch it**
A $1.4M/yr market growing +26.6% this quarter with returns at 0.1% — clears our launch bar.
Market size 84Growth 54Conversion 73Competition 91Returns 100Price range 64Avg price 34Brand share 46Review moat 33Quality gap 32
**Returns**
**Incredible****0.1%**
return rate — above 6% kills the launch gate
**Competition**
**Great****24%**
top-5 click share — an open shelf
**Market size**
**Great****€1.4M**
€1.4M/yr · 2.0M searches
**Conversion**
**Good****6.7%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****€1.23–€39.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+26.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****€10.04**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****3,182.31**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon Germany niche tracking, deo herren is a €1.4M/yr Amazon Germany market (2.0M searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jul–Nov. Verdict: Launch it — 66/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **150K–200K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **€1.5M–€2.0M**
- units × avg price
- **Launch success**
- **27%**
- 3 of 11 new (360d)
- **Conversion rate**
- **6.7%**
- **Avg BSR**
- **#132**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **72%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **84 months**
- **Avg seller age**
- **166 days**
## **Competition**
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.
**Brands**
**22 **—flat
**Sellers**
**169**
**Top-5 brand share**
**77%**
Top 20: 99%
**Top-5 click share**
**24%**
Top 20: 53%
**Open market**
**17%**
- bruno banani35% - Axe20% - Rexona10% - adidas6% - L'Oréal Men Expert6% - Old Spice6% - Open — no brand owns it (16 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +26.6% search growth over the last 90 days.
125K75KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Nov · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/de/kosmetik/deo-herren/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%€27K4%€54K6%€81K8%€108K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 97 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**bruno banani Man Deo-Bodyspray Körperspray mit zeitlos-frischem orientalischen Herrenduft 24h lang anhaltend 50 ml**bruno banani**€1.23**4.4★828 rev](https://www.amazon.de/dp/B0B2QTWYFK) [2**Bruno Banani Fragrance Loyal Man Deo Bodyspray Körperspray mit aromatisch holzigem Herrenduft 24 Stunde lang anhaltend 150 ml (1er Pack)**bruno banani**€2.59**4.7★1,451 rev](https://www.amazon.de/dp/B09W9KWCVX) [3**Bruno Banani Fragrance Mans Best Deo-Bodyspray Körperspray mit sinnlich-orientalischem Herrenduft 24h lang anhaltend 150 ml**bruno banani**€2.60**4.7★632 rev](https://www.amazon.de/dp/B09W9L73ZM) [4**adidas Sport Fresh Anti-Transpirant Deodorant Spray für ihn 72 Stunden Schweiß-Schutz frischer und aromatischer Zitrusduft vegane Formel ohne Alkohol 150ml**adidas**€2.12**4.6★125 rev](https://www.amazon.de/dp/B0F8VTRTWM) [5**bruno banani Körperspray Magic Man Herrenduft 150 ml Flüssigkeit Weihrauch**bruno banani**€2.59**4.6★774 rev](https://www.amazon.de/dp/B09W9K57Z9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Rexona FIFA World Cup 2026TM Superstar Collection Geschenkset Anti-Transpirant Deo-Spray für Männer 72 h Schutz vor Schweiß und Geruch Geschenkidee für Fans Invisible Ice Fresh 6 x 150ml**Rexona**€16.75**19 rev2mo ago](https://www.amazon.de/dp/B0H21H62L6) [**bruno banani Man Deo-Bodyspray für Herren aromatischer Amberduft 48h lang anhaltend vegane Formel 150 ml**bruno banani**€2.86**1,261 rev2mo ago](https://www.amazon.de/dp/B0GY9KDFC1) [**bruno banani Made for Men Deo-Bodyspray für Herren aromatischer aquatischer Duft 48h lang anhaltend vegane Formel 150 ml**bruno banani**€2.92**1,050 rev2mo ago](https://www.amazon.de/dp/B0GY9DXP13) [**bruno banani Absolute Man Deo-Bodyspray für Herren holziger Amberduft 48h lang anhaltend vegane Formel 150 ml**bruno banani**€2.82**595 rev2mo ago](https://www.amazon.de/dp/B0GY9DC9ZV) [**Axe Premium Bodyspray Marshmallow Smoke Deo ohne Aluminiumsalze für 72 Stunden Frische 150 ml**Axe**€4.27**26 rev5mo ago](https://www.amazon.de/dp/B0GJ6PN4VD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**bruno banani Absolute Man Deo-Bodyspray für Herren holziger Amberduft 48h lang anhaltend vegane Formel 150 ml**bruno banani**€2.82**4.6★**▲ 260%**](https://www.amazon.de/dp/B0GY9DC9ZV) [**Rexona FIFA World Cup 2026TM Superstar Collection Geschenkset Anti-Transpirant Deo-Spray für Männer 72 h Schutz vor Schweiß und Geruch Geschenkidee für Fans Invisible Ice Fresh 6 x 150ml**Rexona**€16.75**4.9★**▲ 250%**](https://www.amazon.de/dp/B0H21H62L6) [**bruno banani Made for Men Deo-Bodyspray für Herren aromatischer aquatischer Duft 48h lang anhaltend vegane Formel 150 ml**bruno banani**€2.92**4.6★**▲ 247%**](https://www.amazon.de/dp/B0GY9DXP13) [**bruno banani Man Deo-Bodyspray für Herren aromatischer Amberduft 48h lang anhaltend vegane Formel 150 ml**bruno banani**€2.86**4.7★**▲ 240%**](https://www.amazon.de/dp/B0GY9KDFC1) [**Axe Premium Bodyspray Marshmallow Smoke Deo ohne Aluminiumsalze für 72 Stunden Frische 150 ml**Axe**€4.27**4.4★**▲ 214%**](https://www.amazon.de/dp/B0GJ6PN4VD)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geruch**55%
*“man stinkt nicht”*
**Qualität insgesamt**8%
*“Super product”*
**Preis-Leistungs-Verhältnis**7%
*“Bestes Preis-/Leistungsverhältnis bei den Deo-Sticks”*
**beworben Vs Tatsächliches Produkt**5%
*“Hält sein Versprechen”*
**Haltbarkeit**3%
*“Deo hält ewig”*
**Komfort insgesamt**3%
*“Alles Top, mega bequem”*
**Gesamtgröße**2%
*“PASST”*
**Effizienz**1%
*“Wirkt super”*
**Schutz**1%
*“Das L'Oréal Men Expert XXL Deospray Heat Protect zeigt im Alltag genau das, was es verspricht: zuverlässigen Schutz selbst dann, wenn es richtig warm wird”*
**Benutzerfreundlichkeit**1%
*“easy im Gebrauch”*
### **What buyers complain about **
**Geruch**29%
*“Stinkt”*
**Preis-Leistungs-Verhältnis**11%
*“aber relativ teuer”*
**Allergien**7%
*“Hautirritationen”*
**Haltbarkeit**5%
*“Hält keinen Vormittag”*
**Gesamtgröße**5%
*“Fallen sehr klein aus”*
**beworben Vs Tatsächliches Produkt**5%
*“Beschreibung irreführend bzw falsch”*
**Qualität insgesamt**3%
*“Qualität ungenügend”*
**Rückstand**2%
*“Hinterlässt Streifen auf der Kleidung”*
**Fleckenbeständigkeit**2%
*“hinterlässt flecken auf dunkler kleidung”*
**Produktzustand**1%
*“Nachkaufs Produkt”*
### **Top return reasons **
**Geruch**37%
**Produktzustand**9%
**Qualität insgesamt**8%
**beworben Vs Tatsächliches Produkt**7%
**Gesamtgröße**7%
**Defekt Material/Teile**6%
**Preis-Leistungs-Verhältnis**6%
**Motorleistung**6%
**Funktionalität insgesamt**5%
**Feucht/Trocken**3%
## **Common questions**
- **Is deo herren profitable to sell on Amazon Germany?**
- The niche generates €1.4M/yr across 97 tracked products. 3 of 11 products launched in the last 360 days are still selling. 90-day search growth is +26.6%. Flapen's verdict: Launch it (66/100).
- **How competitive is the deo herren niche?**
- 22 brands and 169 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in deo herren?**
- Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, Allergien. The return rate is 0.1%.
- **When does demand for deo herren peak?**
- Demand peaks in Jul–Nov; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the deo herren niche?**
- Listings span €1.23–€39.34; the average listing price is €10.04 (sweet spot $15–$100). The average incumbent carries 3,182 reviews — the moat a new listing must climb.
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