---
title: "deo damen — €379K/yr Amazon Germany Niche, Score 60/100 - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/deo-damen"
last_updated: "2026-07-20T18:09:52.631Z"
locale: en
meta:
description: "deo damen shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "deo damen shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "deo damen — €379K/yr Amazon Germany Niche, Score 60/100 - Flapen"
---
# **deo damen**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 55Growth 56Conversion 70Competition 87Returns 100Price range 47Avg price 15Brand share 46Review moat 47Quality gap 32
**Returns**
**Incredible****0.1%**
return rate — above 6% kills the launch gate
**Competition**
**Great****28%**
top-5 click share — an open shelf
**Conversion**
**Good****6.4%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+29.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Good****€379K**
€379K/yr · 1.1M searches
**Review moat**
**Okay****1,817.26**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****€1.63–€26.65**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****€5.29**
avg listing price — sweet spot $15–$100
According to Flapen's Amazon Germany niche tracking, deo damen is a €379K/yr Amazon Germany market (1.1M searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jul. Verdict: Worth a look — 60/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **100K–125K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **€529K–€661K**
- units × avg price
- **Launch success**
- **55%**
- 6 of 11 new (360d)
- **Conversion rate**
- **6.4%**
- **Avg BSR**
- **#174**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **72%**
- **Out of stock**
- **13.3%**
- **Avg brand age**
- **85 months**
- **Avg seller age**
- **166 days**
## **Competition**
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
**Brands**
**18 **▼falling
**Sellers**
**155**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**28%**
Top 20: 59%
**Open market**
**18%**
- NIVEA28% - Dove17% - Rexona13% - Beiersdorf13% - CD7% - adidas4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +29.3% search growth over the last 90 days.
50K30KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/de/kosmetik/deo-damen/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%€8K4%€15K6%€23K8%€30K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 85 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NIVEA Deodorant Fresh Natural spray 150 ml**NIVEA**€2.21**4.8★391 rev](https://www.amazon.de/dp/B00PWL0M64) [2**Dove Deo-Spray Original Deodorant schützt bis zu 48 Stunden vor Achselnässe und Körpergeruch 150 ml**Dove**€1.90**4.7★2,170 rev](https://www.amazon.de/dp/B07YNZH5FM) [3**NIVEA Floral Moon Limited Edition Deo Spray Deodorant für 72h Anti-Transpirant-Schutz gegen Schweiß und Geruch Deospray mit floralem Duft (150 ml)**NIVEA**€2.23**4.4★41 rev](https://www.amazon.de/dp/B0GNSXVT8N) [4**NIVEA Solar Sparks Limited Edition Deo Spray Deodorant für 72h Anti-Transpirant-Schutz gegen Schweiß und Geruch Deospray mit fruchtigem Duft (150ml)**NIVEA**€2.32**4.3★21 rev](https://www.amazon.de/dp/B0GNSYKT2G) [5**CD Deo Spray Große Freiheit | Zuverlässiges Deospray | ohne Aluminium | für 24 Std Schutz | Frischegefühl mit aquatischem Duft |150 ml**CD**€1.63**4.6★551 rev](https://www.amazon.de/dp/B07DZR499Q)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NIVEA Derma Control Clinical trockenes Hautgefühl Deo Spray Deodorant mit 100h Anti-Transpirant-Schutz pflegendes Antitranspirant mit 2x Hyaluron und Vitamin C (150 ml)**NIVEA**€3.31**13 rev2mo ago](https://www.amazon.de/dp/B0GXRQ1FMW) [**CD Deo Roll-On Wasserlilie | Deodorant ohne Aluminiumsalze | langanhaltender Schutz für 48 h | für empfindliche Haut geeignet | vegane Körperpflege | 50 ml**CD**€1.91**13 rev2mo ago](https://www.amazon.de/dp/B0GXC4NVC4) [**NIVEA Floral Moon Limited Edition Deo Spray Deodorant für 72h Anti-Transpirant-Schutz gegen Schweiß und Geruch Deospray mit floralem Duft (150 ml)**NIVEA**€2.23**41 rev4mo ago](https://www.amazon.de/dp/B0GNSXVT8N) [**NIVEA Solar Sparks Limited Edition Deo Spray Deodorant für 72h Anti-Transpirant-Schutz gegen Schweiß und Geruch Deospray mit fruchtigem Duft (150ml)**NIVEA**€2.32**21 rev4mo ago](https://www.amazon.de/dp/B0GNSYKT2G) [**NIVEA Black & White Invisible Clear Deo Spray Anti-Transpirant mit patentierter Anti-Flecken-Formel Deodorant mit 72h Schutz (250 ml)**NIVEA**€3.24**5 rev4mo ago](https://www.amazon.de/dp/B0GNSY2DXW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CD Deo Roll-On Wasserlilie | Deodorant ohne Aluminiumsalze | langanhaltender Schutz für 48 h | für empfindliche Haut geeignet | vegane Körperpflege | 50 ml**CD**€1.91**4.5★**▲ 208%**](https://www.amazon.de/dp/B0GXC4NVC4) [**NIVEA Solar Sparks Limited Edition Deo Spray Deodorant für 72h Anti-Transpirant-Schutz gegen Schweiß und Geruch Deospray mit fruchtigem Duft (150ml)**NIVEA**€2.32**4.3★**▲ 206%**](https://www.amazon.de/dp/B0GNSYKT2G) [**Tesori dOriente | Aromatisches Parfum Deodorant Ikigai | mit Kirschblüte und Reiswasser | 24h Schutz | Wellness-Ritual für Körper & Sinne | 150ml**Tesori d'Oriente**€2.24**4.6★**▲ 205%**](https://www.amazon.de/dp/B0F22G2RH3) [**NIVEA Starlight Garden Limited Edition Deo Spray Deodorant für 72h Anti-Transpirant-Schutz gegen Schweiß und Geruch Deospray mit fruchtigem Duft (150ml)**NIVEA**€2.51**3.8★**▲ 204%**](https://www.amazon.de/dp/B0GNSMXB7Q) [**NIVEA Derma Control Clinical trockenes Hautgefühl Deo Spray Deodorant mit 100h Anti-Transpirant-Schutz pflegendes Antitranspirant mit 2x Hyaluron und Vitamin C (150 ml)**NIVEA**€3.31**4.6★**▲ 204%**](https://www.amazon.de/dp/B0GXRQ1FMW)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geruch**53%
*“man stinkt nicht”*
**Qualität insgesamt**8%
*“Super product”*
**Preis-Leistungs-Verhältnis**7%
*“fairer Preis”*
**beworben Vs Tatsächliches Produkt**6%
*“Macht was er soll”*
**Haltbarkeit**4%
*“1 Stück hält über mehrere Monate”*
**Komfort insgesamt**3%
*“Sehr angenehm auf der Haut”*
**Eignung für Mischhaut**2%
*“Preis Leistung super, Hautfreundlich”*
**Eignung für trockene Haut**1%
*“Der Rexona Cotton Dry Stick ist für mich die unangefochtene Nummer eins”*
**Schutz**1%
*“Rexona Nonstop Protection Deo Stick”*
**Effizienz**1%
*“Funktioniert”*
### **What buyers complain about **
**Geruch**28%
*“Stört und Stinkt”*
**Preis-Leistungs-Verhältnis**13%
*“Bisschen teuer als herkömmliche Deos”*
**Allergien**8%
*“Nicht Allergie frei”*
**beworben Vs Tatsächliches Produkt**4%
*“Irreführende Produktbilder”*
**Rückstand**3%
*“Hinterlässt Streifen auf der Kleidung”*
**Haltbarkeit**3%
*“Hält nicht”*
**Fleckenbeständigkeit**2%
*“hinterlässt flecken auf dunkler kleidung”*
**Feucht/Trocken**2%
*“Sehr feucht und hilft leider gar nichts”*
**Produktzustand**2%
*“Nachkaufs Produkt”*
**Qualität insgesamt**2%
*“Müll Qualität”*
### **Top return reasons **
**Geruch**48%
**Defekt Material/Teile**11%
**Auslaufsicher**9%
**Funktionalität insgesamt**7%
**Gesamtgröße**6%
**Preis-Leistungs-Verhältnis**6%
**beworben Vs Tatsächliches Produkt**4%
**Feucht/Trocken**2%
**Produktzustand**2%
**Dicke**2%
## **Common questions**
- **Is deo damen profitable to sell on Amazon Germany?**
- The niche generates €379K/yr across 85 tracked products. 6 of 11 products launched in the last 360 days are still selling. 90-day search growth is +29.3%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the deo damen niche?**
- 18 brands and 155 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in deo damen?**
- Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, Allergien. The return rate is 0.1%.
- **When does demand for deo damen peak?**
- Demand peaks in Jul; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the deo damen niche?**
- Listings span €1.63–€26.65; the average listing price is €5.29 (sweet spot $15–$100). The average incumbent carries 1,817 reviews — the moat a new listing must climb.
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