---
title: "Davines — €78K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/davines"
last_updated: "2026-08-09T21:37:15.262Z"
locale: en
meta:
description: "Niche score 43/100 · €78K/yr market · 74K searches/yr · €27.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · €78K/yr market · 74K searches/yr · €27.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Davines — €78K/yr Amazon DE Niche (2026) - Flapen"
---
# **davines**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 19Growth 23Conversion 47Competition 54Returns 99Price range 86Avg price 95Brand share 0Review moat 30Quality gap 37
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****€27.55**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€8.50–€68.53**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,490.26**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-4.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****€78K**
€78K/yr · 74K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, davines is a €78K/yr Amazon Germany market (74K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 43/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **davines market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **€55K–€69K**
- units × avg price
- **Conversion rate**
- **3.8%**
- **Avg BSR**
- **#555**
- **Page quality**
- **0%**
- **Prime**
- **81%**
- **Sponsored**
- **4%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**1 **—flat
**Sellers**
**40**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 93%
**Open market**
**0%**
- Davines100%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.8% search growth over the last 90 days.
3K2KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/de/kosmetik/davines/trend)
## **Top davines products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%€4K10%€8K15%€12K20%€16K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**kiddimoto Davines OI All In One Milk für alle Haartypen 135ml**Davines**€30.13**4.6★12,265 rev](https://www.amazon.de/dp/B00CLIC7E6) [2**DAVINES OI Shampoo 1er Pack (1 x 280 ml)**Davines**€23.72**4.6★10,222 rev](https://www.amazon.de/dp/B00ZPQ129C) [3**Davines Oi Haarbutter 250 ml**Davines**€32.51**4.7★3,343 rev](https://www.amazon.de/dp/B07RRBZF7T) [4**DAVINES MI Curl Building Serum 250ml (1er Pack)**Davines**€25.85**4.4★6,572 rev](https://www.amazon.de/dp/B00GCCQ3DI) [5**DAVINES OI Oil 135 ml**Davines**€42.90**4.6★5,658 rev](https://www.amazon.de/dp/B006TH5DUK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Davines Heart of Glass Silkening Shampoo für Blondpflege 250 ml 1 Stück Schwarz**Davines**€26.54**1,422 rev5y ago](https://www.amazon.de/dp/B08SXSWC7Y) [**Davines Oi Conditioner 250 ml con Olio di Roucou Nuova Formula**Davines**€27.50**3,041 rev5y ago](https://www.amazon.de/dp/B07ZJ82DFL) [**Davines Oi Haarbutter 250 ml**Davines**€32.51**3,343 rev7y ago](https://www.amazon.de/dp/B07RRBZF7T) [**Davines The Chronicles Renaissance Circle Haarmaske 50 ml**Davines**€8.50**3,407 rev8y ago](https://www.amazon.de/dp/B076QDSPGP) [**Davines Love Curl Enchancing Conditioner 250 ml (1 Stück)**Davines**€25.45**2,329 rev8y ago](https://www.amazon.de/dp/B073DC69S6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Davines Oi Conditioner 250 ml con Olio di Roucou Nuova Formula**Davines**€27.50**4.7★**▲ 90%**](https://www.amazon.de/dp/B07ZJ82DFL) [**Davines Oi Haarbutter 250 ml**Davines**€32.51**4.7★**▲ 66%**](https://www.amazon.de/dp/B07RRBZF7T) [**Davines Heart of Glass Silkening Shampoo für Blondpflege 250 ml 1 Stück Schwarz**Davines**€26.54**4.6★**▲ 45%**](https://www.amazon.de/dp/B08SXSWC7Y) [**DAVINES OI Oil 135 ml**Davines**€42.90**4.6★**▲ 41%**](https://www.amazon.de/dp/B006TH5DUK) [**Davines EHC Nounou Conditioner 250 ml**Davines**€25.17**4.4★**▲ 17%**](https://www.amazon.de/dp/B0165H0JHU)
**~~View all trending →~~**
## **What buyers say about davines**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**28%
*“Super Produkt”*
**Geruch**13%
*“Toller Geruch”*
**Preis-Leistungs-Verhältnis**6%
*“Der Preis ist schon stolz”*
**Helligkeit/Glanz/Glühen**6%
*“Sie sorgt für echten Glanz”*
**Haarstyling**6%
*“Habe dieses Shampoo beim Friseur kennengelernt und bin total begeistert”*
**Weiches Gefühl**5%
*“Haare fühlen sich super weich an”*
**Körperunterstützung**3%
*“Sehr guter Halt”*
**beworben Vs Tatsächliches Produkt**3%
*“Macht was verspricht”*
**Gesamtgröße**3%
*“Passt absolut für lange”*
**Komfort insgesamt**3%
*“kann nur sagen,dass es sehr angenehm ist.”*
### **What buyers complain about **
**Geruch**23%
*“Gestank zum Sprühen”*
**Preis-Leistungs-Verhältnis**19%
*“Teuer”*
**Qualität insgesamt**13%
*“Dauert, dann ist die Produktqualität auch egal”*
**Allergien**6%
*“starke Juckreiz auf den Kopfhaut”*
**Eignung Fettige Haut**6%
*“Nur für fettige Haare”*
**Feucht/Trocken**6%
*“Zwei Sterne, weil es dry ist”*
**Textur/Konsistenz – insgesamt**4%
*“Konsistenz ist auch anders als sollte sein”*
### **Top return reasons **
**Geruch**63%
**Ölig/fettig**13%
**Eignung für kurzes Haar**13%
**Atmungsaktivität**6%
**Textur/Konsistenz – insgesamt**6%
## **Common questions**
- **Is davines profitable to sell on Amazon Germany?**
- The niche generates €78K/yr across 27 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.8%. Flapen's verdict: Skip it (43/100).
- **How competitive is the davines niche?**
- 1 brands and 40 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in davines?**
- Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, Qualität insgesamt. The return rate is 0.2%.
- **When does demand for davines peak?**
- Demand peaks in Nov; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the davines niche?**
- Listings span €8.50–€68.53; the average listing price is €27.55 (sweet spot $15–$100). The average incumbent carries 3,490 reviews — the moat a new listing must climb.
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