---
title: "Davidoff — €104K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/davidoff"
last_updated: "2026-08-10T11:39:42.327Z"
locale: en
meta:
description: "Niche score 53/100 · €104K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · €104K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Davidoff — €104K/yr Amazon DE Niche (2026) - Flapen"
---
# **davidoff**
**Worth a look**
Shows low returns (0.4%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 26Growth 52Conversion 55Competition 73Returns 98Price range 86Avg price 95Brand share 0Review moat 22Quality gap 47
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****€27.27**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€6.87–€77.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****4.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+23.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****€104K**
€104K/yr · 83K searches
**Review moat**
**Bad****9,386.41**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=de&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Germany niche tracking, davidoff is a €104K/yr Amazon Germany market (83K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **davidoff market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **€68K–€82K**
- units × avg price
- **Conversion rate**
- **4.6%**
- **Avg BSR**
- **#271**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **65%**
- **Out of stock**
- **11.3%**
- **Avg brand age**
- **78 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **—flat
**Sellers**
**17**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**41%**
Top 20: 88%
**Open market**
**0%**
- DAVIDOFF89% - Davidoff10% - JUKMO1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +23.4% search growth over the last 90 days.
6K4KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Nov, Dec · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/de/kosmetik/davidoff/trend)
## **Top davidoff search terms**
- **davidoff**54K/yr+41.8%2.3% conv. - **davidoff parfüm herren**23K/yr-14.8%2.3% conv. - **davidoff herren**4K/yr+42.3%2.5% conv. - **davidoff run wild**2K/yr+0.7%0.0% conv. - **davidoff run wild herren**133/yr+227.3%0.0% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/davidoff/search-terms)
## **Top davidoff products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%€3K6%€6K9%€9K12%€12K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Davidoff Cool Elixir Holziges Parfum Intense Mit Noten von Rosenoxid Lavandin und einem Oud-Akkord Luxus Parfums für Herren Langanhaltender Duft**DAVIDOFF**€29.45**4.4★861 rev](https://www.amazon.de/dp/B0DWHN6CLP) [2**Davidoff Cool Water Man Eau de Toilette**DAVIDOFF**€30.38**4.6★53,595 rev](https://www.amazon.de/dp/B002XITZ1C) [3**Davidoff Cool Elixir Safran Mineral Eau de Parfum für Herren 30ml**DAVIDOFF**€39.77**4.3★50 rev](https://www.amazon.de/dp/B0GMRHWGXK) [4**Davidoff Champion Eau de Toilette 90ml**DAVIDOFF**€16.95**4.5★3,926 rev](https://www.amazon.de/dp/B003X5KAA4) [5**Davidoff Cool Water Intense for Him Eau de Parfum**Davidoff**€22.17**4.5★3,455 rev](https://www.amazon.de/dp/B07TYP9XS6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Davidoff Cool Water Eau de Parfum Intense Fougère-Duft für Herren Mit grüner Mandarine Kokoswasser und Amber Langanhaltender Duft 50ml**DAVIDOFF**€49.02**1 rev2mo ago](https://www.amazon.de/dp/B0GWNF7TTS) [**Davidoff Cool Elixir Safran Mineral Eau de Parfum für Herren 30ml**DAVIDOFF**€39.77**50 rev2mo ago](https://www.amazon.de/dp/B0GMRHWGXK) [**Davidoff Cool Water Man Edt Spray 125ml**DAVIDOFF**€28.04**10 rev6mo ago](https://www.amazon.de/dp/B0CFFNGK1D) [**Davidoff Cool Elixir Holziges Parfum Intense Mit Noten von Rosenoxid Lavandin und einem Oud-Akkord Luxus Parfums für Herren Langanhaltender Duft**DAVIDOFF**€29.45**861 rev1y ago](https://www.amazon.de/dp/B0DWHN6CLP) [**Davidoff Cool Elixir Holziges Parfum Intense Mit Noten von Rosenoxid Lavandin und einem Oud-Akkord Luxus Parfums für Herren Langanhaltender Duft**DAVIDOFF**€47.37**862 rev1y ago](https://www.amazon.de/dp/B0DWHD2PJR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Davidoff Cool Water Eau de Parfum Intense Fougère-Duft für Herren Mit grüner Mandarine Kokoswasser und Amber Langanhaltender Duft 50ml**DAVIDOFF**€49.02**5.0★**▲ 324%**](https://www.amazon.de/dp/B0GWNF7TTS) [**Davidoff Cool Elixir Safran Mineral Eau de Parfum für Herren 30ml**DAVIDOFF**€39.77**4.3★**▲ 324%**](https://www.amazon.de/dp/B0GMRHWGXK) [**Davidoff Cool Water Man Edt Spray 125ml**DAVIDOFF**€28.04**4.3★**▲ 321%**](https://www.amazon.de/dp/B0CFFNGK1D) [**Davidoff Cool Elixir Holziges Parfum Intense Mit Noten von Rosenoxid Lavandin und einem Oud-Akkord Luxus Parfums für Herren Langanhaltender Duft**DAVIDOFF**€47.37**4.4★**▲ 78%**](https://www.amazon.de/dp/B0DWHD2PJR) [**Davidoff Cool Water Intense for Him Eau de Parfum**Davidoff**€22.17**4.5★**▲ 24%**](https://www.amazon.de/dp/B07TYP9XS6)
**~~View all trending →~~**
## **What buyers say about davidoff**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geruch**64%
*“Duftig”*
**Qualität insgesamt**8%
*“Alles bestens, gute Qualität”*
**Preis-Leistungs-Verhältnis**7%
*“Bestes Preis-/Leistungsverhältnis bei den Deo-Sticks”*
**beworben Vs Tatsächliches Produkt**4%
*“Wie erwartet”*
**Haltbarkeit**3%
*“Er hält relativ lange”*
**Komfort insgesamt**3%
*“Ideal für Alltag, Büro oder Freizeit, da er nicht zu aufdringlich ist, aber dennoch angenehm präsent bleibt”*
**Gesamtgröße**2%
*“Passt”*
**Dehnbarkeit/Erweiterbarkeit/Elastizität**1%
*“Der Stretchgürtel ist einfach Cool”*
**Benutzerfreundlichkeit**1%
*“Besonders positiv fällt mir auf, wie einfach der Stick in der Anwendung ist”*
**Verschluss Qualität**1%
*“Verschluss ist super stabil und geht nicht einfach so von selbst auf”*
### **What buyers complain about **
**Geruch**63%
*“Dufte”*
**Haltbarkeit**9%
*“Hält keinen Vormittag”*
**Preis-Leistungs-Verhältnis**6%
*“aber relativ teuer”*
**Qualität insgesamt**4%
*“Keine gute Perfomance”*
**beworben Vs Tatsächliches Produkt**4%
*“Nicht wie versprochen”*
**Stärke**1%
*“ein bisschen zu schwach”*
**Allergien**1%
*“hatte ich immer wieder das Problem, dass sie entweder geschmiert haben,”*
**Haftung/Klebrigkeit**1%
*“bei vielen Produkten hatte ich immer wieder das Problem, dass sie entweder geschmiert haben, unangenehm klebrig waren oder der Duft nach kurzer Zeit verflogen ist.”*
### **Top return reasons **
**Geruch**34%
**Gesamtgröße**16%
**Länge**15%
**Gewicht schwer**6%
**Preis-Leistungs-Verhältnis**4%
**Qualität insgesamt**3%
**Dehnbarkeit/Erweiterbarkeit/Elastizität**3%
**Produktzustand**3%
**beworben Vs Tatsächliches Produkt**2%
**Haltbarkeit**2%
## **Common questions**
- **Is davidoff profitable to sell on Amazon Germany?**
- The niche generates €104K/yr across 34 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +23.4%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the davidoff niche?**
- 3 brands and 17 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in davidoff?**
- Top complaints mined from reviews: Geruch, Haltbarkeit, Preis-Leistungs-Verhältnis. The return rate is 0.4%.
- **When does demand for davidoff peak?**
- Demand peaks in Jul–Nov–Dec; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the davidoff niche?**
- Listings span €6.87–€77.83; the average listing price is €27.27 (sweet spot $15–$100). The average incumbent carries 9,386 reviews — the moat a new listing must climb.
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