---
title: "Cushion Foundation — €63K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/cushion-foundation"
last_updated: "2026-08-09T06:41:46.679Z"
locale: en
meta:
description: "Niche score 45/100 · €63K/yr market · 411K searches/yr · €11.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · €63K/yr market · 411K searches/yr · €11.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cushion Foundation — €63K/yr Amazon DE Niche (2026) - Flapen"
---
# **cushion foundation**
**Skip it**
A small market ($63K/yr) — this niche doesn't clear our bar today.
Market size 16Growth 19Conversion 16Competition 88Returns 99Price range 51Avg price 49Brand share 22Review moat 22Quality gap 70
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Competition**
**Great****27%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****€4.26–€26.17**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****€11.83**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Review moat**
**Bad****8,647.32**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-13.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****€63K**
€63K/yr · 411K searches
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Germany niche tracking, cushion foundation is a €63K/yr Amazon Germany market (411K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jul. Verdict: Skip it — 45/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cushion foundation market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **€71K–€95K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#162**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **55%**
- **Out of stock**
- **0.9%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.
**Brands**
**13 **—flat
**Sellers**
**229**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**27%**
Top 20: 60%
**Open market**
**7%**
- L'Oreal Paris55% - MISSHA21% - TIRTIR7% - Essence Cosmetics6% - CLIO PROFESSIONAL3% - MAYBELLINE2% - Open — no brand owns it (7 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.0% search growth over the last 90 days.
25K15KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/de/kosmetik/cushion-foundation/trend)
## **Top cushion foundation search terms**
- **loreal make-up**123K/yr-29.9%1.5% conv. - **cushion foundation**76K/yr-16.7%0.8% conv. - **missha**43K/yr-7.9%2.0% conv. - **perfect match**23K/yr+146.7%0.1% conv. - **loreal foundation**32K/yr-19.1%1.2% conv. - **loreal make up**15K/yr-0.0%1.4% conv. - **korean foundation**11K/yr-4.5%0.2% conv. - **perfekt match**7K/yr+194.2%0.0% conv. - **clio cushion foundation**12K/yr-5.3%0.2% conv. - **cushion foundation korean**11K/yr-35.9%0.5% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/cushion-foundation/search-terms)
## **Top cushion foundation products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%€1K4%€3K6%€4K8%€5K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LOréal Paris True Match Foundation nahtlos verblendbar mit Hyaluronsäure vegane Formel flüssige Textur mittlere Deckkraft natürliches Finish für alle Hauttypen 2.N Neutral Light 30 ml**L'Oreal Paris**€8.07**4.5★31,409 rev](https://www.amazon.de/dp/B0138MFOEI) [2**LOréal Paris True Match Hyaluron Tinted Balm Getönte Pflege & Foundation mit Hyaluronsäure Make-up für 12H Feuchtigkeit & Glow 80% Hautpflege-Formel 2 Rosy Light**L'Oreal Paris**€14.53**3.8★371 rev](https://www.amazon.de/dp/B0FY77584T) [3**Missha Magie Kissen Abdeckung Dauerhaft Stiftung SPF50+ Nr. 21 Licht Beige 15 g Natural Beige**MISSHA**€10.74**4.3★3,205 rev](https://www.amazon.de/dp/B07CB4GQ3G) [4**LOréal Paris Infaillible Fresh Wear Cushion Foundation 24H Halt mit atmungsaktiver flüssiger Formel schwerelose Deckkraft natürliches Finish inklusive Applikator und Spiegel Farbe N100 11g**L'Oreal Paris**€14.89**4.2★459 rev](https://www.amazon.de/dp/B0FRN7149T) [5**LOréal Paris True Match Foundation nahtlos verblendbar mit Hyaluronsäure vegane Formel flüssige Textur mittlere Deckkraft natürliches Finish für alle Hauttypen 3.N 3.N Neut Light Med 30 ml**L'Oreal Paris**€7.77**4.5★31,406 rev](https://www.amazon.de/dp/B01BNCWVS2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Catrice Invisible Cover Cushion Foundation Nr. 027C Nude langanhaltend 10g**Catrice Cosmetics**€6.77**8 rev2mo ago](https://www.amazon.de/dp/B0GX7J11HH) [**LOréal Paris True Match Hyaluron Tinted Balm Getönte Pflege & Foundation mit Hyaluronsäure Make-up für 12H Feuchtigkeit & Glow 80% Hautpflege-Formel 2 Rosy Light**L'Oreal Paris**€14.53**371 rev5mo ago](https://www.amazon.de/dp/B0FY77584T) [**LOréal Paris Infaillible Fresh Wear Cushion Foundation 24H Halt mit atmungsaktiver flüssiger Formel schwerelose Deckkraft natürliches Finish inklusive Applikator und Spiegel Farbe N100 11g**L'Oreal Paris**€14.89**459 rev7mo ago](https://www.amazon.de/dp/B0FRN7149T) [**essence BRIGHTEN UP! cushion foundation Nr. 10 Nude langanhaltend aufhellend natürlich vegan ölfrei wasserfest ohne Parabene 1er Pack (12g)**Essence Cosmetics**€4.26**591 rev10mo ago](https://www.amazon.de/dp/B0FLQ41T8V) [**essence BRIGHTEN UP! cushion foundation Nr. 02 Nude langanhaltend aufhellend natürlich vegan ölfrei wasserfest ohne Parabene 1er Pack (12g)**Essence Cosmetics**€4.47**591 rev10mo ago](https://www.amazon.de/dp/B0FLQ2D1SP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Catrice Invisible Cover Cushion Foundation Nr. 027C Nude langanhaltend 10g**Catrice Cosmetics**€6.77**4.7★**▲ 291%**](https://www.amazon.de/dp/B0GX7J11HH) [**LOréal Paris True Match Hyaluron Tinted Balm Getönte Pflege & Foundation mit Hyaluronsäure Make-up für 12H Feuchtigkeit & Glow 80% Hautpflege-Formel 2 Rosy Light**L'Oreal Paris**€14.53**3.8★**▲ 290%**](https://www.amazon.de/dp/B0FY77584T) [**essence BRIGHTEN UP! cushion foundation Nr. 10 Nude langanhaltend aufhellend natürlich vegan ölfrei wasserfest ohne Parabene 1er Pack (12g)**Essence Cosmetics**€4.26**4.1★**▲ 184%**](https://www.amazon.de/dp/B0FLQ41T8V) [**LOréal Paris True Match Foundation nahtlos verblendbar mit Hyaluronsäure vegane Formel flüssige Textur mittlere Deckkraft natürliches Finish für alle Hauttypen 3.D/W Warm Light Medium 30 ml**L'Oreal Paris**€7.10**4.5★**▲ 138%**](https://www.amazon.de/dp/B01ECE6VCK) [**TIRTIR Mask Fit Red Cushion Foundation | Volle Deckkraft Leicht & Hautnah Satin Glow Finish | Koreanisches Cushion Make-up Tattoo-Abdeckung Aufbauend (0 15 Fl Oz) 21N Ivory**TIRTIR**€11.69**4.2★**▲ 113%**](https://www.amazon.de/dp/B0B87B35MM)
**~~View all trending →~~**
## **What buyers say about cushion foundation**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**13%
*“Super Produkt”*
**Abdeckung**12%
*“Super deckende Foundation”*
**Eignung für Mischhaut**11%
*“Solide BB Cream”*
**Einfache Anwendung**7%
*“Besonders praktisch finde ich, dass sie mit einem integrierten Applikator und Spiegel geliefert wird – perfekt für unterwegs oder schnelle Touch-ups zwischendurch”*
**Farbe**6%
*“Der L’Oréal Paris True Match Hyaluron Tinted Balm (Farbe 1 Very Light)”*
**Eignung für trockene Haut**4%
*“Der True Match Tinted Balm von L’Oréal klang interessant, weil er mit seiner Skincare-Basis mehr in Richtung eines getönten Feuchtigkeitsbalsams geht”*
**Benutzerfreundlichkeit**4%
*“unkompliziert”*
**Textur/Konsistenz – insgesamt**4%
*“Ich habe in den letzten 30 Jahren wirklich unzählige Foundations und Make-ups getestet und natürlich sind die Texturen im Laufe der Zeit immer besser geworden”*
**Weiches Gefühl**3%
*“Lässt sich super soft auftragen”*
**Preis-Leistungs-Verhältnis**3%
*“Super Preis-Leistung”*
### **What buyers complain about **
**Farbe**14%
*“Farbe fraglich”*
**Abdeckung**9%
*“Keinesfalls Full Coverage”*
**Eignung für trockene Haut**5%
*“Da meine Haut oft zu Trockenheit neigt”*
**Geruch**5%
*“Chemischer Geruch”*
**Feucht/Trocken**5%
*“trocknet sehr die Haut”*
**Preis-Leistungs-Verhältnis**4%
*“Geldverschwendung”*
**Qualität insgesamt**3%
*“Leider absoluter Flop”*
**Haftung/Klebrigkeit**3%
*“Total klebrig”*
**Produktzustand**2%
*“Produkt schnell aufgebraucht”*
**Haltbarkeit**2%
*“Haltbarkeit bei mir 0”*
### **Top return reasons **
**Farbe**45%
**Gesamtgröße**7%
**Produktzustand**4%
**Qualität insgesamt**4%
**Geruch**3%
**Funktionalität insgesamt**3%
**beworben Vs Tatsächliches Produkt**3%
**Auslaufsicher**3%
**Eignung für Mischhaut**3%
**Fleckenbeständigkeit**3%
## **Common questions**
- **Is cushion foundation profitable to sell on Amazon Germany?**
- The niche generates €63K/yr across 77 tracked products. 2 of 12 products launched in the last 360 days are still selling. 90-day search growth is -13.0%. Flapen's verdict: Skip it (45/100).
- **How competitive is the cushion foundation niche?**
- 13 brands and 229 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in cushion foundation?**
- Top complaints mined from reviews: Farbe, Abdeckung, Eignung für trockene Haut. The return rate is 0.1%.
- **When does demand for cushion foundation peak?**
- Demand peaks in Jul; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the cushion foundation niche?**
- Listings span €4.26–€26.17; the average listing price is €11.83 (sweet spot $15–$100). The average incumbent carries 8,647 reviews — the moat a new listing must climb.
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