---
title: "Curly Hair Product — €169K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/curly-hair-product"
last_updated: "2026-08-09T13:46:23.298Z"
locale: en
meta:
description: "Niche score 38/100 · €169K/yr market · 277K searches/yr · €11.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · €169K/yr market · 277K searches/yr · €11.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Curly Hair Product — €169K/yr Amazon DE Niche (2026) - Flapen"
---
# **curly hair product**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 35Growth 13Conversion 63Competition 19Returns 100Price range 0Avg price 43Brand share 0Review moat 46Quality gap 77
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****5.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****1,942.83**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****€11.14**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****€169K**
€169K/yr · 277K searches
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-23.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****€9.04–€13.47**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Germany niche tracking, curly hair product is a €169K/yr Amazon Germany market (277K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–Dec. Verdict: Skip it — 38/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **curly hair product market data**
- **Units sold / yr**
- **13K–15K**
- avg 500–750/product
- **Revenue / yr**
- **€139K–€167K**
- units × avg price
- **Conversion rate**
- **5.5%**
- **Avg BSR**
- **#919**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **17%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**63**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**0%**
- SKALA83% - SKALA EXPERT9% - BCURVED8%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -23.4% search growth over the last 90 days.
35K25KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, Dec · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/de/kosmetik/curly-hair-product/trend)
## **Top curly hair product search terms**
- **skala**137K/yr-17.7%3.2% conv. - **skala curly hair**77K/yr-41.5%3.3% conv. - **afro hair products**23K/yr-5.9%0.0% conv. - **skala expert**11K/yr-34.4%4.1% conv. - **scala**6K/yr-8.4%1.0% conv. - **scala curl cream**6K/yr-22.5%4.1% conv. - **skala shampoo**4K/yr-33.3%0.7% conv. - **skala expert mais cachos**5K/yr-20.6%3.1% conv. - **skala blau**3K/yr-25.0%3.9% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/curly-hair-product/search-terms)
## **Top curly hair product products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€17K20%€34K30%€51K40%€68K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SKALA Mais Cachos Creme Conditioner 1000 ml Schwarz 1 Stück**SKALA**€9.04**4.1★8,969 rev](https://www.amazon.de/dp/B0C5FR12SJ) [2**SKALA - Maracuja Behandlungscreme und Spülung für Haare | Intensive Pflege | Feuchtigkeitsspendend | Glanz verleihend 1 kg Packung**SKALA**€11.64**4.5★4,951 rev](https://www.amazon.de/dp/B0BC6RSS1S) [3**Skala Expert # Cachos Mais - 100% vegan -**BCURVED**€9.37**4.1★425 rev](https://www.amazon.de/dp/B09FGBHWJY) [4**Skala Dona Creme De Tratamento -Haarpflegecreme 1000 G (1Er Pack)**SKALA**€10.07**4.1★985 rev](https://www.amazon.de/dp/B084RD9T2G) [5**Crema Acondicionadora Mango Y Nuez De Brasil 1000 Ml**SKALA**€12.40**4.4★1,419 rev](https://www.amazon.de/dp/B07R461Z4L)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Crema Acondicionadora Mais Cachos 1000 Ml**SKALA**€10.80**328 rev1y ago](https://www.amazon.de/dp/B0D4MLKLWP) [**Skala Mais Cachinhos Treatment**SKALA**€11.35**422 rev1y ago](https://www.amazon.de/dp/B0C1HT49CT) [**Skala Potao Do Amor**SKALA EXPERT**€13.47**979 rev2y ago](https://www.amazon.de/dp/B08SGJSH4F) [**Skala Expert # Cachos Mais - 100% vegan -**BCURVED**€9.37**425 rev2y ago](https://www.amazon.de/dp/B09FGBHWJY) [**SKALA - Vegane Frucht Haarmaske 1000 ml | Intensiver Glanz und Geschmeidigkeit | 3-in-1: Maske Spülung Stylingcreme | 100% Vegan und Tierfreundlich Weiß 1 l Pack**SKALA**€12.31**256 rev5y ago](https://www.amazon.de/dp/B08935YSZD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Crema Acondicionadora Mais Cachos 1000 Ml**SKALA**€10.80**4.3★**▲ 265%**](https://www.amazon.de/dp/B0D4MLKLWP) [**SKALA Mais Cachos Creme Conditioner 1000 ml Schwarz 1 Stück**SKALA**€9.04**4.1★**▲ 109%**](https://www.amazon.de/dp/B0C5FR12SJ) [**SKALA Expert - Avocado Haarbehandlung 1kg | Vegan & Tierfreundlich | 3-in-1 Maske Spülung & Stylingcreme | Für alle Haartypen 1 kg Pack**SKALA EXPERT**€12.47**4.4★**▲ 14%**](https://www.amazon.de/dp/B088PM8YLJ) [**Skala Potao Do Amor**SKALA EXPERT**€13.47**4.5★**— 3%**](https://www.amazon.de/dp/B08SGJSH4F) [**Crema Acondicionadora Mango Y Nuez De Brasil 1000 Ml**SKALA**€12.40**4.4★**▼ 12%**](https://www.amazon.de/dp/B07R461Z4L)
**~~View all trending →~~**
## **What buyers say about curly hair product**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geruch**24%
*“Riecht super lecker”*
**Eignung für lockiges Haar**23%
*“Top for Curls”*
**Qualität insgesamt**17%
*“Super Produkt”*
**Weiches Gefühl**10%
*“die Haare fühlen sich weich an.”*
**Reinigung**4%
*“Eine sehr gute Spülung”*
**Effizienz**4%
*“Funktioniert perfeckt”*
**Form/Stil**4%
*“Perfekter Style”*
**Feucht/Trocken**2%
*“bekomme dadurch meine Locken ausreichend hydriert”*
**Haarstyling**2%
*“Für Locken unverzichtbar”*
**Auslaufsicher**1%
*“Minimales Auslaufen beim Transport”*
### **What buyers complain about **
**Feucht/Trocken**21%
*“wenn es trocken ist, sieht aus wie Pulver.”*
**Preis-Leistungs-Verhältnis**14%
*“Zu teuer”*
**Eignung für kurzes Haar**14%
*“Für meinen Haartyp war dieses Produkt leider nicht geeignet”*
**Eignung für lockiges Haar**14%
*“Nichts für dünnes lockiges Haar”*
**Qualität insgesamt**7%
*“Also ich finde da gibt es weitaus bessere Produkte”*
**Auslaufsicher**7%
*“Bei der Lieferung ist jedoch der Deckel aufgeplatzt und hat das halbe Produkt auslaufen lassen”*
**Schutz**7%
*“es hält nicht richtig”*
### **Top return reasons **
**Auslaufsicher**31%
**Defekt Material/Teile**13%
**Eignung für langes Haar**13%
**Eignung für kurzes Haar**13%
**schädigen/verbrennen Haare**13%
**Produktzustand**13%
**Nicht nachhaltiges Design**6%
## **Common questions**
- **Is curly hair product profitable to sell on Amazon Germany?**
- The niche generates €169K/yr across 12 tracked products. 90-day search growth is -23.4%. Flapen's verdict: Skip it (38/100).
- **How competitive is the curly hair product niche?**
- 3 brands and 63 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in curly hair product?**
- Top complaints mined from reviews: Feucht/Trocken, Preis-Leistungs-Verhältnis, Eignung für kurzes Haar. The return rate is 0.1%.
- **When does demand for curly hair product peak?**
- Demand peaks in Apr–Dec; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the curly hair product niche?**
- Listings span €9.04–€13.47; the average listing price is €11.14 (sweet spot $15–$100). The average incumbent carries 1,943 reviews — the moat a new listing must climb.
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