---
title: "Curlsmith — €69K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/curlsmith"
last_updated: "2026-08-09T22:25:28.526Z"
locale: en
meta:
description: "Niche score 51/100 · €69K/yr market · 90K searches/yr · €16.52 avg price. A small market ($69K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · €69K/yr market · 90K searches/yr · €16.52 avg price. A small market ($69K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Curlsmith — €69K/yr Amazon DE Niche (2026) - Flapen"
---
# **curlsmith**
**Worth a look**
Shows low returns (0.3%), but a small market ($69K/yr) keeps it on the watch list.
Market size 17Growth 24Conversion 56Competition 79Returns 99Price range 65Avg price 79Brand share 21Review moat 32Quality gap 72
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Avg price**
**Great****€16.52**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****€3.38–€36.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****3,310.87**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-2.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****€69K**
€69K/yr · 90K searches
According to Flapen's Amazon Germany niche tracking, curlsmith is a €69K/yr Amazon Germany market (90K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Nov. Verdict: Worth a look — 51/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **curlsmith market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **€66K–€83K**
- units × avg price
- **Conversion rate**
- **4.7%**
- **Avg BSR**
- **#274**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **84%**
- **Out of stock**
- **3.0%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**12 **▼falling
**Sellers**
**85**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**36%**
Top 20: 80%
**Open market**
**7%**
- CURLSMITH78% - Bali Curls by Hank Ge4% - Jean & Len4% - Lottabody3% - CANTU2% - Moroccanoil2% - Open — no brand owns it (6 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.4% search growth over the last 90 days.
6K4KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/de/kosmetik/curlsmith/trend)
## **Top curlsmith search terms**
- **curlsmith**49K/yr+0.1%4.1% conv. - **curl mousse**14K/yr+1.5%3.8% conv. - **curl smith**9K/yr-5.7%4.6% conv. - **mousse curly hair**6K/yr-33.3%3.4% conv. - **curly hair mousse**5K/yr-16.3%2.8% conv. - **curlsmith gel**4K/yr+4.9%6.6% conv. - **curlsmith conditioner**3K/yr+27.5%11.1% conv. - **curlsmith curl cream**662/yr+26.4%5.0% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/curlsmith/search-terms)
## **Top curlsmith products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%€3K8%€6K12%€8K16%€11K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Curlsmith - Weightless Air Dry Cream - Vegan Leave-In Conditioner for Any Hair Type Smooths Hair (237ml)**CURLSMITH**€17.14**4.3★1,805 rev](https://www.amazon.de/dp/B08N5CCKJ8) [2**Curlsmith - Hydro Style Flexi-Jelly - Vegan Defining Gel for Wavy Curly or Coily Hair (237ml)**CURLSMITH**€17.84**4.4★2,349 rev](https://www.amazon.de/dp/B08N5BX78W) [3**Curlsmith - Curl Defining Styling Soufflé - Mittlerer Halt Veganes Styling-Gel für welliges lockiges Haar (237ml)**CURLSMITH**€13.74**4.2★3,898 rev](https://www.amazon.de/dp/B07D7CKKL3) [4**Curlsmith - In-Shower Style Fixer Vegan Extreme Hold Styling Gel for Dry Wellig Curly or Coily Hair (8 oz)**CURLSMITH**€20.53**4.2★2,266 rev](https://www.amazon.de/dp/B07WGDCRFR) [5**Curlsmith - Essential Moisture Conditioner Leichte Frizz-Kontrolle für gewelltes lockiges und krauses Haar Vegan (355ml)**CURLSMITH**€17.22**4.4★704 rev](https://www.amazon.de/dp/B0BPTBMJY4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Jean & Len Curling Mousse für definierte Locken mit Sprungkraft bändigt Frizz mit Vitamin E & Panthenol geeignet für die Curly Girl Methode ohne Parabene & Silikone Lockenschaum vegan 200 ml**Jean & Len**€3.38**163 rev10mo ago](https://www.amazon.de/dp/B0FNMKPTJ8) [**Curlsmith Fragrance-Free Strong Hold Gel - Starker Halt & Frizz-Kontrolle für definierte Locken Dermatologisch getestet Für alle Lockentypen**CURLSMITH**€21.48**240 rev10mo ago](https://www.amazon.de/dp/B0DT7KT2JP) [**CURLSMITH Full Body Weightless Cleanser Volumen-Shampoo für welliges lockiges oder krauses Haar vegan (355 ml / 12 fl oz)**CURLSMITH**€16.38**161 rev1y ago](https://www.amazon.de/dp/B0CZW7PPLQ) [**Curlsmith Hydrate & Plump Leave-In - Leichter Leave-In Conditioner für Locken Feuchtigkeitsspendend & volumengebend Für alle Lockentypen Vegan und tierversuchsfrei (8 oz)**CURLSMITH**€16.33**337 rev1y ago](https://www.amazon.de/dp/B0CZVVB2C9) [**BALI CURLS Curl Volume Foam Leichter Styling-Schaumfestiger für Locken Luftiger Lockenschaum für voluminöses Haar Haarschaum für extra Halt und geschmeidige Styling-Ergebnisse 150ml**Bali Curls by Hank Ge**€7.76**411 rev1y ago](https://www.amazon.de/dp/B0DRDF8SQR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Curlsmith Fragrance-Free Strong Hold Gel - Starker Halt & Frizz-Kontrolle für definierte Locken Dermatologisch getestet Für alle Lockentypen**CURLSMITH**€21.48**4.4★**▲ 67%**](https://www.amazon.de/dp/B0DT7KT2JP) [**BALI CURLS Curl Volume Foam Leichter Styling-Schaumfestiger für Locken Luftiger Lockenschaum für voluminöses Haar Haarschaum für extra Halt und geschmeidige Styling-Ergebnisse 150ml**Bali Curls by Hank Ge**€7.76**4.5★**▲ 56%**](https://www.amazon.de/dp/B0DRDF8SQR) [**Curlsmith - Weightless Air Dry Cream - Vegan Leave-In Conditioner for Any Hair Type Smooths Hair (237ml)**CURLSMITH**€17.14**4.3★**▲ 52%**](https://www.amazon.de/dp/B08N5CCKJ8) [**Curlsmith - In-Shower Style Fixer Vegan Extreme Hold Styling Gel for Dry Wellig Curly or Coily Hair (8 oz)**CURLSMITH**€20.53**4.2★**▲ 51%**](https://www.amazon.de/dp/B07WGDCRFR) [**CURLSMITH Full Body Weightless Cleanser Volumen-Shampoo für welliges lockiges oder krauses Haar vegan (355 ml / 12 fl oz)**CURLSMITH**€16.38**4.4★**▲ 25%**](https://www.amazon.de/dp/B0CZW7PPLQ)
**~~View all trending →~~**
## **What buyers say about curlsmith**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Eignung für lockiges Haar**18%
*“Curlsmith Hydro Style Flexi-Jelly”*
**Geruch**16%
*“Duftet sehr gut”*
**Qualität insgesamt**12%
*“Super Produkt”*
**Haarstyling**7%
*“Super Produkt kann es nur empfehlen wenn man locken hat”*
**Haltbarkeit**5%
*“Hält super”*
**Weiches Gefühl**5%
*“Mild und gut”*
**Haarwachstum**4%
*“Meine locken füllen sich so voll, stark und lebendig”*
**beworben Vs Tatsächliches Produkt**4%
*“Macht sein Ding”*
**Feucht/Trocken**3%
*“Feuchtigkeit ohne zu beschweren”*
**Preis-Leistungs-Verhältnis**2%
*“Nettes Mousse, für den Preis nicht schlecht”*
### **What buyers complain about **
**Feucht/Trocken**11%
*“Haare wirken komisch strähnig trocken”*
**Eignung für lockiges Haar**10%
*“werden nicht richtig lockig.”*
**Geruch**10%
*“Riecht furchtbar”*
**Preis-Leistungs-Verhältnis**9%
*“Teuer”*
**Funktionalität insgesamt**6%
*“Funktioniert überhaupt nicht”*
**Haftung/Klebrigkeit**5%
*“Kaum Halt dafür klebriges Gefühl”*
**Eignung für kurzes Haar**4%
*“Haare total strohig”*
**Haarverwandt**4%
*“Haare total strohig”*
**Griff**3%
*“der meinen Haaren nicht die nötige Griffigkeit verleiht.”*
**Haarstyling**3%
*“Die ganze Twist Serie für lockeres Haar überzeugt mich nicht teuer”*
### **Top return reasons **
**Geruch**13%
**Eignung für kurzes Haar**9%
**Preis-Leistungs-Verhältnis**9%
**Auslaufsicher**9%
**Produktzustand**9%
**Haftung/Klebrigkeit**6%
**beworben Vs Tatsächliches Produkt**6%
**Funktionalität insgesamt**6%
**Feucht/Trocken**6%
**Motorleistung**4%
## **Common questions**
- **Is curlsmith profitable to sell on Amazon Germany?**
- The niche generates €69K/yr across 38 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -2.4%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the curlsmith niche?**
- 12 brands and 85 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in curlsmith?**
- Top complaints mined from reviews: Feucht/Trocken, Eignung für lockiges Haar, Geruch. The return rate is 0.3%.
- **When does demand for curlsmith peak?**
- Demand peaks in Nov; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the curlsmith niche?**
- Listings span €3.38–€36.86; the average listing price is €16.52 (sweet spot $15–$100). The average incumbent carries 3,311 reviews — the moat a new listing must climb.
## **Related niches in Kosmetik**
- 64 [**tattoo maschine set**](https://flapen.com/research/de/kosmetik/tattoo-maschine-set)€1.1M/yr-2.3%**Worth a look**- 64 [**badebomben kinder**](https://flapen.com/research/de/kosmetik/badebomben-kinder)€951K/yr-56.3%**Worth a look**- 64 [**fußnägel zum aufkleben**](https://flapen.com/research/de/kosmetik/fussnaegel-zum-aufkleben)€85K/yr+401.2%**Worth a look**- 65 [**wimpernlifting set**](https://flapen.com/research/de/kosmetik/wimpernlifting-set)€1.1M/yr-7.5%**Worth a look**- 65 [**nail art marker**](https://flapen.com/research/de/kosmetik/nail-art-marker)€15K/yr+443.7%**Worth a look**- 65 [**zornesfalte pflaster**](https://flapen.com/research/de/kosmetik/zornesfalte-pflaster)€311K/yr-21.9%**Worth a look**[**All Kosmetik niches **](https://flapen.com/research/de/kosmetik)