---
title: "Curl Cream — €190K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/curl-cream"
last_updated: "2026-08-09T22:21:31.360Z"
locale: en
meta:
description: "Niche score 53/100 · €190K/yr market · 294K searches/yr. A deep review moat (5,160 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · €190K/yr market · 294K searches/yr. A deep review moat (5,160 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Curl Cream — €190K/yr Amazon DE Niche (2026) - Flapen"
---
# **curl cream**
**Worth a look**
Shows low returns (0.3%), but a deep review moat (5,160 avg reviews) keeps it on the watch list.
Market size 38Growth 26Conversion 58Competition 65Returns 99Price range 55Avg price 58Brand share 48Review moat 24Quality gap 67
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****5.0%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****€12.99**
avg listing price — sweet spot $15–$100
**Price range**
**Good****€3.26–€29.28**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****€190K**
€190K/yr · 294K searches
**Growth**
**Okay****+0.6%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****5,160.14**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon Germany niche tracking, curl cream is a €190K/yr Amazon Germany market (294K searches/yr). The top 5 brands hold 76% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **curl cream market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **€195K–€260K**
- units × avg price
- **Conversion rate**
- **5.0%**
- **Avg BSR**
- **#43**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **10.6%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**23 **▲rising
**Sellers**
**129**
**Top-5 brand share**
**76%**
Top 20: 99%
**Top-5 click share**
**46%**
Top 20: 86%
**Open market**
**21%**
- Bali Curls by Hank Ge26% - Moroccanoil26% - CANTU13% - Jean & Len7% - TIGI4% - WELLA3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.6% search growth over the last 90 days.
15K10KPrime Day '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/de/kosmetik/curl-cream/trend)
## **Top curl cream search terms**
- **curl cream**96K/yr-4.9%4.1% conv. - **lockencreme**48K/yr-1.5%5.0% conv. - **locken creme**25K/yr-3.8%4.4% conv. - **lockencreme naturlocken**20K/yr-2.6%6.4% conv. - **moroccanoil curl defining cream**14K/yr+46.6%10.9% conv. - **curling cream**10K/yr+11.6%6.0% conv. - **lockenpflege naturlocken set**9K/yr-3.9%2.8% conv. - **curly cream**7K/yr+15.1%4.2% conv. - **wavy hair product**7K/yr-1.2%1.3% conv. - **locken creme für naturlocken**8K/yr+0.2%5.3% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/curl-cream/search-terms)
## **Top curl cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%€6K6%€11K9%€17K12%€23K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BALI CURLS Hydrating Curl Cream Feuchtigkeitsspendende Lockencreme Sheabutter Kokosöl & Ylang-Ylang Locken Creme für geschmeidige & definierte Curls Vegane Lockenpflege für Naturlocken 150ml**Bali Curls by Hank Ge**€8.17**4.6★508 rev](https://www.amazon.de/dp/B0DRDD2JCR) [2**Cantu Shea Butter Coconut curling Cream 340 g**CANTU**€5.88**4.4★20,725 rev](https://www.amazon.de/dp/B008D5I61Y) [3**Moroccanoil Locken Definierende Crème**Moroccanoil**€11.33**4.2★14,641 rev](https://www.amazon.de/dp/B009PAF1WS) [4**Moroccanoil Locken Definierende Crème**Moroccanoil**€26.62**4.4★15,300 rev](https://www.amazon.de/dp/B003RW2K0G) [5**Jean & Len Traumlocken Curling Cream Reiswasser & Acaibeere für gelocktes & natürlich gewelltes Haar curly girl friendly definiert & verleiht Sprungkraft Lockencreme ohne Silikone vegan 100 ml**Jean & Len**€3.26**4.3★266 rev](https://www.amazon.de/dp/B0FG7WGDXH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Lockencreme Curl Cream Hydrating mit Kokosöl & Sheabutter Definierende Naturlocken Reduziert Frizz Glanz & Pflege für Lockenhaar 150 ml**Tiepetly**€8.38**29 rev3mo ago](https://www.amazon.de/dp/B0GHXCT446) [**Garnier Fructis Locken Methode Air Dry Cream definierendes Leave-In für alle Lockentypen mit Hyaluron und Shea-Fettsäuren bändigt Frizz bis zu 100H 1x260ml**Garnier**€4.59**123 rev6mo ago](https://www.amazon.de/dp/B0FY67RYY7) [**BALI CURLS Set Curl Defining Gel (150 ml) Hydrating Curl Cream (150 ml) & Bonding Oil (30 ml) Pflegeset für definierte glänzende & gepflegte Locken**Bali Curls by Hank Ge**€20.77**280 rev8mo ago](https://www.amazon.de/dp/B0FX4JQ8CH) [**BALI CURLS Curl Defining Set Hydrating Curl Cream & Defining Gel (je 150 ml) Für geschmeidige definierte Haare Feuchtigkeit Definition & Halt ohne Verkleben**Bali Curls by Hank Ge**€15.38**270 rev8mo ago](https://www.amazon.de/dp/B0FX2ZHBW1) [**Jean & Len Traumlocken Curling Cream Reiswasser & Acaibeere für gelocktes & natürlich gewelltes Haar curly girl friendly definiert & verleiht Sprungkraft Lockencreme ohne Silikone vegan 100 ml**Jean & Len**€3.26**266 rev1y ago](https://www.amazon.de/dp/B0FG7WGDXH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lockencreme Curl Cream Hydrating mit Kokosöl & Sheabutter Definierende Naturlocken Reduziert Frizz Glanz & Pflege für Lockenhaar 150 ml**Tiepetly**€8.38**4.0★**▲ 282%**](https://www.amazon.de/dp/B0GHXCT446) [**OUAI Curl Cream - Lockencreme mit Babassu- Kokos- Lein- & Chiasamenöl - Definiert hydratisiert & verleiht Glanz - Gegen Frizz - 236 ml**OUAI**€28.27**4.4★**▲ 279%**](https://www.amazon.de/dp/B08WG4CVSH) [**Garnier Fructis Locken Methode Air Dry Cream definierendes Leave-In für alle Lockentypen mit Hyaluron und Shea-Fettsäuren bändigt Frizz bis zu 100H 1x260ml**Garnier**€4.59**4.4★**▲ 182%**](https://www.amazon.de/dp/B0FY67RYY7) [**BALI CURLS Set Curl Defining Gel (150 ml) Hydrating Curl Cream (150 ml) & Bonding Oil (30 ml) Pflegeset für definierte glänzende & gepflegte Locken**Bali Curls by Hank Ge**€20.77**4.5★**▲ 122%**](https://www.amazon.de/dp/B0FX4JQ8CH) [**Twisty Lockencreme Curl Cream 250ml - Feuchtigkeitsspendende Lockenpflege Anti-Frizz Styling Creme für Naturlocken & Wellen mit Sheabutter**twisty**€14.91**4.0★**▲ 97%**](https://www.amazon.de/dp/B0CJ9L6J1F)
**~~View all trending →~~**
## **What buyers say about curl cream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Eignung für lockiges Haar**24%
*“Anti-Frizz Lotion”*
**Qualität insgesamt**15%
*“Super Produkte”*
**Geruch**14%
*“schöner Duft”*
**Haarstyling**9%
*“Der beste curl cream bis jetzt”*
**Weiches Gefühl**4%
*“angenehm weich, ohne aufdringlich zu sein.”*
**Feucht/Trocken**4%
*“Die Garnier Fructis Air Dry Cream begeistert mit ihrer leichten, nährenden Textur”*
**Preis-Leistungs-Verhältnis**3%
*“Super preis”*
**Einfache Anwendung**2%
*“Besonders praktisch finde ich den Pumpspender, der die Anwendung super einfach macht”*
**beworben Vs Tatsächliches Produkt**2%
*“Produkt wie im Beschreibung”*
**Benutzerfreundlichkeit**2%
*“Einfache Handhabung mit gutem Ergebnis”*
### **What buyers complain about **
**Preis-Leistungs-Verhältnis**8%
*“einzeln sind sie teurer”*
**Eignung für lockiges Haar**8%
*“Sind leider trotzdem frizzig”*
**Geruch**7%
*“sehr parfümiert”*
**Eignung für kurzes Haar**7%
*“Nichts für meine Haare”*
**Haftung/Klebrigkeit**6%
*“Kaum Halt dafür klebriges Gefühl”*
**Feucht/Trocken**5%
*“Haare wirken komisch strähnig trocken”*
**Haarverwandt**4%
*“Haare wirken komisch strähnig trocken”*
**beworben Vs Tatsächliches Produkt**4%
*“Hält nicht was es verspricht”*
**Funktionalität insgesamt**3%
*“HÄLT NICHT WAS ES VERSPRICHT”*
**Ölig/fettig**3%
*“Das Öl ist komplett in der verpackung ausgelaufen”*
### **Top return reasons **
**Geruch**10%
**Auslaufsicher**9%
**Funktionalität insgesamt**9%
**Eignung für kurzes Haar**8%
**beworben Vs Tatsächliches Produkt**7%
**Gesamtgröße**6%
**Produktzustand**6%
**Haftung/Klebrigkeit**5%
**Motorleistung**5%
**Haarverwandt**4%
## **Common questions**
- **Is curl cream profitable to sell on Amazon Germany?**
- The niche generates €190K/yr across 36 tracked products. 7 of 10 products launched in the last 360 days are still selling. 90-day search growth is +0.6%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the curl cream niche?**
- 23 brands and 129 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in curl cream?**
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Eignung für lockiges Haar, Geruch. The return rate is 0.3%.
- **When does demand for curl cream peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the curl cream niche?**
- Listings span €3.26–€29.28; the average listing price is €12.99 (sweet spot $15–$100). The average incumbent carries 5,160 reviews — the moat a new listing must climb.
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