---
title: "Contouring Stick — €71K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/contouring-stick"
last_updated: "2026-08-09T15:03:35.585Z"
locale: en
meta:
description: "Niche score 47/100 · €71K/yr market · 313K searches/yr · €7.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · €71K/yr market · 313K searches/yr · €7.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Contouring Stick — €71K/yr Amazon DE Niche (2026) - Flapen"
---
# **contouring stick**
**Skip it**
Soft demand (-27.7% this quarter) — this niche doesn't clear our bar today.
Market size 18Growth 11Conversion 38Competition 81Returns 98Price range 35Avg price 21Brand share 65Review moat 28Quality gap 62
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Brand share**
**Good****66%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.1%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****€2.39–€21.73**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****3,736.75**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****€7.41**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****€71K**
€71K/yr · 313K searches
**Growth**
**Bad****-27.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, contouring stick is a €71K/yr Amazon Germany market (313K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Dec. Verdict: Skip it — 47/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **contouring stick market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **€74K–€93K**
- units × avg price
- **Conversion rate**
- **3.1%**
- **Avg BSR**
- **#51**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **82%**
- **Out of stock**
- **0.8%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**22 **▼falling
**Sellers**
**113**
**Top-5 brand share**
**66%**
Top 20: 99%
**Top-5 click share**
**34%**
Top 20: 69%
**Open market**
**29%**
- Essence Cosmetics21% - NYX PROFESSIONAL MAKEUP20% - Kiko Milano14% - e.l.f.6% - Catrice Cosmetics6% - M. Asam5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -27.7% search growth over the last 90 days.
9K7KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/de/kosmetik/contouring-stick/trend)
## **Top contouring stick search terms**
- **contouring stick**86K/yr-31.4%3.0% conv. - **bronzer stick**44K/yr-12.8%2.7% conv. - **contour**34K/yr-23.6%1.2% conv. - **contour stick**20K/yr-16.0%2.3% conv. - **contouring**25K/yr-32.5%2.5% conv. - **essence bronzer**17K/yr-18.1%3.0% conv. - **conturingstick**19K/yr-35.7%3.6% conv. - **konturenstift gesicht**11K/yr-52.0%3.6% conv. - **nyx contour stick**8K/yr-31.6%2.8% conv. - **bronzer essence**5K/yr-21.1%2.3% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/contouring-stick/search-terms)
## **Top contouring stick products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%€2K6%€4K9%€6K12%€9K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NYX Professional Makeup Doppelseitig Highlighter and Konturenstift Cremige Textur Farbton: Light**NYX PROFESSIONAL MAKEUP**€8.08**4.3★27,001 rev](https://www.amazon.de/dp/B00TKJFHQO) [2**essence baby got bronze bronzing stick 10 cinnamon spice Cremiger Bronzer für einen sanft gebräunten Look Leicht zu verblenden Vegane Kosmetik 5 5 g**Essence Cosmetics**€2.39**4.4★4,497 rev](https://www.amazon.de/dp/B0B5RCXCT6) [3**KIKO Milano Sculpting Touch Creamy Stick Contour 203 | Konturenstift Für Das Gesicht: Cremige Textur Und Mattes Finish**Kiko Milano**€8.91**4.5★4,823 rev](https://www.amazon.de/dp/B0CFVTHTSV) [4**NYX Professional Makeup Buttermelt Bronze Bronzer für Gesicht und Körper Mit Shea Butter Mandelbutter & Mangobutter Für eine sonnengeküsste Bräune Farbe: Deserve Butta 1 x 5 g**NYX PROFESSIONAL MAKEUP**€6.90**4.6★5,398 rev](https://www.amazon.de/dp/B0CRSKLX2L) [5**KIKO Milano Sculpting Touch Creamy Stick Contour 202 | Konturenstift Für Das Gesicht: Cremige Textur Und Mattes Finish**Kiko Milano**€8.47**4.5★4,825 rev](https://www.amazon.de/dp/B0CFVWT2GF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LOréal Paris Lumi Bronze Le Stick Soleil Creme-zu-Puder Bronzer-Stick für einen natürlichen Glow leicht verblendbar & aufbaubar Farbe: 110 Toasted Sunlight 1 Stück**L'Oreal Paris**€8.95**307 rev5mo ago](https://www.amazon.de/dp/B0FPX7Y2R3) [**LOréal Paris Lumi Bronze Le Stick Soleil Creme-zu-Puder Bronzer-Stick für einen natürlichen Glow leicht verblendbar & aufbaubar Farbe: 130 Sunkissed Dore 1 Stück**L'Oreal Paris**€8.19**307 rev5mo ago](https://www.amazon.de/dp/B0FPX9XDW4) [**LOPHE Contouring Stick 4 Farben Konturenstift Make-up Set mit Highlighter Stick 2-in-1 Contour Highlighter Kit für Geformten Look**LOPHE**€5.62**26 rev8mo ago](https://www.amazon.de/dp/B0G25FPYYQ) [**Physicians Formula Butter Glow & Go Doppelter Contour Stick für Wangen Augen und Lippen Komplementäre Farbtöne zum Bräunen Konturieren und als Rouge Beachy Pink**Physicians Formula**€13.36**2,148 rev1y ago](https://www.amazon.de/dp/B0DPLTVV9S) [**Manhattan Multi-Tasker 3-In-1 Bronzing Stick cremiger Bronzer mit lichtreflektierenden Pigmenten warm-schimmerndes Finish vegane Formel 4 5 g Fb. 001 Light**Mahattan**€6.97**32 rev1y ago](https://www.amazon.de/dp/B0DQY9XQRR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LOréal Paris Lumi Bronze Le Stick Soleil Creme-zu-Puder Bronzer-Stick für einen natürlichen Glow leicht verblendbar & aufbaubar Farbe: 110 Toasted Sunlight 1 Stück**L'Oreal Paris**€8.95**4.4★**▲ 231%**](https://www.amazon.de/dp/B0FPX7Y2R3) [**LOréal Paris Lumi Bronze Le Stick Soleil Creme-zu-Puder Bronzer-Stick für einen natürlichen Glow leicht verblendbar & aufbaubar Farbe: 130 Sunkissed Dore 1 Stück**L'Oreal Paris**€8.19**4.4★**▲ 195%**](https://www.amazon.de/dp/B0FPX9XDW4) [**LOPHE Contouring Stick 4 Farben Konturenstift Make-up Set mit Highlighter Stick 2-in-1 Contour Highlighter Kit für Geformten Look**LOPHE**€5.62**4.1★**▲ 169%**](https://www.amazon.de/dp/B0G25FPYYQ) [**NYX Professional Makeup Highlighter & Konturenstift Konturenstift mit zwei Enden Formt und hellt auf Verblendbar & Vegan Wonder Stick Medium Tan**NYX PROFESSIONAL MAKEUP**€9.90**4.3★**▲ 38%**](https://www.amazon.de/dp/B002QI4R8K) [**NYX Professional Makeup Buttermelt Bronze Bronzer für Gesicht und Körper Mit Shea Butter Mandelbutter & Mangobutter Für eine sonnengeküsste Bräune Farbe: Deserve Butta 1 x 5 g**NYX PROFESSIONAL MAKEUP**€6.90**4.6★**▲ 38%**](https://www.amazon.de/dp/B0CRSKLX2L)
**~~View all trending →~~**
## **What buyers say about contouring stick**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Farbe**17%
*“Stark Pigmentiert”*
**Qualität insgesamt**16%
*“Super Produkt”*
**Textur/Konsistenz – insgesamt**9%
*“Besonders angenehm ist die feine Textur, die sich leicht auftragen und verblenden lässt, ohne fleckig zu werden oder sich in Linien abzusetzen”*
**Einfache Anwendung**8%
*“Der Stick lässt sich super leicht auftragen und verblenden, auch ohne Profi-Hand”*
**Eignung für Mischhaut**5%
*“Warmer Bronzer-Stick mit schönem Glow für warme Hauttypen”*
**Weiches Gefühl**5%
*“Super cremig”*
**Benutzerfreundlichkeit**4%
*“Einfacher Handhabung”*
**Pinselqualität**4%
*“Pinselenden super”*
**Helligkeit/Glanz/Glühen**4%
*“Sehr schöner Glow”*
**Preis-Leistungs-Verhältnis**3%
*“sein Geld wert”*
### **What buyers complain about **
**Farbe**19%
*“Zu wenig pigmentiert”*
**Haltbarkeit**6%
*“hält es nicht den ganzen Tag”*
**Geruch**5%
*“Geruch etwas doll”*
**Haftung/Klebrigkeit**4%
*“Kleber unterirdisch”*
**Farbverblassen/Verfärbung**4%
*“Gibt mir zu wenig Farbe ab”*
**Gesamtgröße**3%
*“kleiner als erwartet”*
**Benutzerfreundlichkeit**3%
*“Beim Abschminken fand ich es allerdings etwas schwierig”*
**beworben Vs Tatsächliches Produkt**2%
*“anders als durch die Abbildung erwartet”*
**Feucht/Trocken**2%
*“Deckt nicht so richtig ab und eher trocken”*
**Lackqualität**2%
*“In der Farbkompination könnte es Verbesserungen geben”*
### **Top return reasons **
**Farbe**45%
**Gesamtgröße**8%
**Defekt Material/Teile**6%
**Qualität insgesamt**5%
**Funktionalität insgesamt**5%
**Produktzustand**3%
**Benutzerfreundlichkeit**3%
**Hartes Gefühl**2%
**Geruch**2%
**beworben Vs Tatsächliches Produkt**2%
## **Common questions**
- **Is contouring stick profitable to sell on Amazon Germany?**
- The niche generates €71K/yr across 61 tracked products. 3 of 10 products launched in the last 360 days are still selling. 90-day search growth is -27.7%. Flapen's verdict: Skip it (47/100).
- **How competitive is the contouring stick niche?**
- 22 brands and 113 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 66% of demand.
- **What do buyers complain about in contouring stick?**
- Top complaints mined from reviews: Farbe, Haltbarkeit, Geruch. The return rate is 0.4%.
- **When does demand for contouring stick peak?**
- Demand peaks in Dec; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the contouring stick niche?**
- Listings span €2.39–€21.73; the average listing price is €7.41 (sweet spot $15–$100). The average incumbent carries 3,737 reviews — the moat a new listing must climb.
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