---
title: "Color Shampoo — €276K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/color-shampoo"
last_updated: "2026-08-09T02:34:23.576Z"
locale: en
meta:
description: "Niche score 58/100 · €276K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · €276K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Color Shampoo — €276K/yr Amazon DE Niche (2026) - Flapen"
---
# **color shampoo**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 50Growth 22Conversion 82Competition 87Returns 99Price range 54Avg price 73Brand share 16Review moat 58Quality gap 55
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Competition**
**Great****28%**
top-5 click share — an open shelf
**Conversion**
**Great****8.8%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****€14.80**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****1,189.22**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****€2.41–€29.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****€276K**
€276K/yr · 213K searches
**Growth**
**Bad****-5.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, color shampoo is a €276K/yr Amazon Germany market (213K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Worth a look — 58/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **color shampoo market data**
- **Units sold / yr**
- **15K–20K**
- avg 100–250/product
- **Revenue / yr**
- **€222K–€296K**
- units × avg price
- **Conversion rate**
- **8.8%**
- **Avg BSR**
- **#389**
- **Page quality**
- **0%**
- **Prime**
- **87%**
- **Sponsored**
- **43%**
- **Out of stock**
- **3.0%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
**Brands**
**13 **▲rising
**Sellers**
**170**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**28%**
Top 20: 66%
**Open market**
**5%**
- Wella Professionals56% - Goldwell15% - Plantur 3914% - Amazon Essentials5% - WELLA4% - L'Oréal Professionnel Paris2% - Open — no brand owns it (7 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.5% search growth over the last 90 days.
8K6KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/de/kosmetik/color-shampoo/trend)
## **Top color shampoo search terms**
- **color shampoo**25K/yr-6.1%2.5% conv. - **plantur 39 anti grau effekt**45K/yr-9.3%4.6% conv. - **wella sp shampoo**21K/yr-1.9%7.2% conv. - **wella shampoo coloriertes haar**16K/yr+0.2%6.9% conv. - **sp shampoo**16K/yr-7.6%6.9% conv. - **wella color shampoo**12K/yr-11.2%6.8% conv. - **wella invigo color brilliance**9K/yr+27.8%8.0% conv. - **goldwell color**6K/yr+4.7%10.2% conv. - **goldwell color shampoo**6K/yr+21.1%14.0% conv. - **wella color brilliance shampoo**7K/yr-25.1%11.6% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/color-shampoo/search-terms)
## **Top color shampoo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%€6K4%€11K6%€17K8%€22K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Wella Professionals Invigo Color Brilliance Shampoo Fine Glanzshampoo für feines gefärbtes Haar milde Pflege mit Vitamin E und niedrigem pH-Wert 1 L**Wella Professionals**€14.95**4.6★1,689 rev](https://www.amazon.de/dp/B0CB6WH1DR) [2**Wella SP System Professional Color Save Shampoo 1000 ml 1er Pack (1x 1 L)**Wella Professionals**€17.45**4.7★136 rev](https://www.amazon.de/dp/B09D8CF6JW) [3**WELLA SP COLOR SAVE Shampoo 250ml**Wella Professionals**€7.93**4.6★1,579 rev](https://www.amazon.de/dp/B004O4DVM2) [4**Goldwell Dualsenses Color Brilliance Shampoo 1er Pack (1 x 1 l)**Goldwell**€17.26**4.7★2,193 rev](https://www.amazon.de/dp/B01N6R00BY) [5**Plantur 39 Anti-Grau Effekt Shampoo 2 x 200 ml - Für kühle Töne und braunes bis dunkles Haar - Kaschiert schrittweise graue Haare ohne Färben - Coffein-Shampoo für Frauen für kräftiges Haar**Plantur 39**€28.28**3.9★356 rev](https://www.amazon.de/dp/B0DYF7YYDB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Essentials Damen Leichte Strick-Crosstrainer-Sneaker Grau 39 EU**Amazon Essentials**€29.21**80 rev2mo ago](https://www.amazon.de/dp/B0FNS34TKP) [**Amazon Essentials Damen Leichte Slip-On-Wanderschuhe Grau 39 EU**Amazon Essentials**€13.09**153 rev2mo ago](https://www.amazon.de/dp/B0FNS47337) [**Wella Professionals Ultimate Color Shampoo Sulfatfrei Farbschutz für coloriertes Haar Schützt die Farbintensität bis 10 Wochen spendet Feuchtigkeit & beruhigt die Kopfhaut Schritt 1 250 ml**Wella Professionals**€14.10**239 rev6mo ago](https://www.amazon.de/dp/B0G4SCF2BX) [**Plantur 39 Anti-Grau Effekt Shampoo 2 x 200 ml - Für kühle Töne und braunes bis dunkles Haar - Kaschiert schrittweise graue Haare ohne Färben - Coffein-Shampoo für Frauen für kräftiges Haar**Plantur 39**€28.28**356 rev1y ago](https://www.amazon.de/dp/B0DYF7YYDB) [**Plantur 39 Anti-Grau Effekt Shampoo 2 x 200 ml - Für warme Töne und braunes Haar - Kaschiert schrittweise graue Haare ohne Färben - Coffein-Shampoo für Frauen für kräftiges Haar**Plantur 39**€29.60**154 rev1y ago](https://www.amazon.de/dp/B0DYFB8GS1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Essentials Damen Leichte Slip-On-Wanderschuhe Grau 39 EU**Amazon Essentials**€13.09**4.2★**▲ 370%**](https://www.amazon.de/dp/B0FNS47337) [**Amazon Essentials Damen Leichte Strick-Crosstrainer-Sneaker Grau 39 EU**Amazon Essentials**€29.21**4.4★**▲ 367%**](https://www.amazon.de/dp/B0FNS34TKP) [**Wella Professionals Invigo Color Brilliance Shampoo Fine Wella Color Shampoo für gefärbtes feines Haar milde Pflege mit Vitamin E und niedrigem pH-Wert 500ml**Wella Professionals**€9.79**4.6★**▲ 184%**](https://www.amazon.de/dp/B0CGRZPSP6) [**Wella Professionals Ultimate Color Shampoo Sulfatfrei Farbschutz für coloriertes Haar Schützt die Farbintensität bis 10 Wochen spendet Feuchtigkeit & beruhigt die Kopfhaut Schritt 1 250 ml**Wella Professionals**€14.10**4.2★**▲ 183%**](https://www.amazon.de/dp/B0G4SCF2BX) [**Wella SP System Professional Color Save Shampoo 1000 ml 1er Pack (1x 1 L)**Wella Professionals**€17.45**4.7★**▲ 111%**](https://www.amazon.de/dp/B09D8CF6JW)
**~~View all trending →~~**
## **What buyers say about color shampoo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**21%
*“Super Produkt”*
**Geruch**18%
*“Bester Geruch bisher”*
**Weiches Gefühl**8%
*“Mildes Shampoo”*
**Farbe**6%
*“Color Fresh”*
**Preis-Leistungs-Verhältnis**5%
*“Top Produkt und Super Preis”*
**Eignung für gefärbtes Haar**4%
*“Das Wella Ultimate Color Shampoo schützt colortiertes Haar bis zu 10 Wochen”*
**Helligkeit/Glanz/Glühen**3%
*“das Color Perfect lässt sie schön glänzen ohne zu beschweren.”*
**Reinigung**3%
*“Das Shampoo reinigt sehr sanft, ohne die Kopfhaut zu reizen”*
**Benutzerfreundlichkeit**3%
*“sparsam in der Anwendung.”*
**Eignung Glattes Haar**2%
*“Mein Haar glänzt dadurch”*
### **What buyers complain about **
**Farbe**11%
*“GELBSTICH”*
**Haarverwandt**9%
*“Schönes Shampoo, jedoch färbt es 0 die Haare wie angegeben”*
**Funktionalität insgesamt**9%
*“Funktioniert nicht”*
**Eignung für gefärbtes Haar**9%
*“Gelbe Haare”*
**Preis-Leistungs-Verhältnis**8%
*“Teurer Quatsch”*
**Farbverblassen/Verfärbung**5%
*“Dieses mal funktionierte die Farbänderung gar nicht mehr”*
**Qualität insgesamt**4%
*“Sehr schlechtes Produkt”*
**Feucht/Trocken**4%
*“Das Haar wirkt trocken und strohig”*
**Geruch**3%
*“Es stinkt dermaßen nach Chemie”*
**Allergien**3%
*“Leider juckt mir meine Kopfhaut”*
### **Top return reasons **
**Farbe**45%
**Auslaufsicher**11%
**Eignung für gefärbtes Haar**8%
**Funktionalität insgesamt**7%
**beworben Vs Tatsächliches Produkt**4%
**Feucht/Trocken**3%
**Abdeckung**2%
**Produktzustand**2%
**Preis-Leistungs-Verhältnis**2%
**schädigen/verbrennen Haare**2%
## **Common questions**
- **Is color shampoo profitable to sell on Amazon Germany?**
- The niche generates €276K/yr across 67 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -5.5%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the color shampoo niche?**
- 13 brands and 170 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in color shampoo?**
- Top complaints mined from reviews: Farbe, Haarverwandt, Funktionalität insgesamt. The return rate is 0.1%.
- **When does demand for color shampoo peak?**
- Demand peaks in Jan–Feb–Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the color shampoo niche?**
- Listings span €2.41–€29.60; the average listing price is €14.80 (sweet spot $15–$100). The average incumbent carries 1,189 reviews — the moat a new listing must climb.
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