---
title: "Coco Chanel Parfum — €272K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/coco-chanel-parfum"
last_updated: "2026-08-09T22:17:46.571Z"
locale: en
meta:
description: "Niche score 44/100 · €272K/yr market · 610K searches/yr · €89.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · €272K/yr market · 610K searches/yr · €89.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Coco Chanel Parfum — €272K/yr Amazon DE Niche (2026) - Flapen"
---
# **coco chanel parfum**
**Skip it**
Weak search conversion (0.5%) — this niche doesn't clear our bar today.
Market size 50Growth 19Conversion 6Competition 48Returns 97Price range 34Avg price 79Brand share 7Review moat 62Quality gap 63
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****€89.29**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,003.76**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****€272K**
€272K/yr · 610K searches
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****€5.68–€255.46**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-12.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Price**](https://flapen.com/research/niches?market=de&signal=high_price "Avg price > $50")
According to Flapen's Amazon Germany niche tracking, coco chanel parfum is a €272K/yr Amazon Germany market (610K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 44/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **coco chanel parfum market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **€268K–€357K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#1,042**
- **Page quality**
- **0%**
- **Prime**
- **38%**
- **Sponsored**
- **28%**
- **Out of stock**
- **0.9%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▲rising
**Sellers**
**63**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 90%
**Open market**
**1%**
- Chanel60% - Generisch31% - Lancôme2% - 𝐜𝐡𝐚𝐧𝐞𝐥 𝐜𝐨𝐜𝐨 𝐦𝐚𝐝𝐞𝐦𝐨𝐢𝐬𝐞𝐥𝐥𝐞.2% - LIUCONGBD2% - NAINA2% - Open — no brand owns it (1 brand, 1%)
## **Top coco chanel parfum search terms**
- **chanel**190K/yr-16.0%0.1% conv. - **chanel parfum damen**107K/yr-2.6%0.3% conv. - **coco chanel mademoiselle**48K/yr+0.4%0.9% conv. - **coco chanel**33K/yr-6.7%0.2% conv. - **channel**28K/yr-10.6%0.0% conv. - **coco chanel parfum**56K/yr-34.8%0.6% conv. - **chanel mademoiselle parfum**32K/yr-20.6%1.4% conv. - **chanel make up**18K/yr-28.5%0.0% conv. - **chanel parfum**19K/yr-12.6%0.1% conv. - **channel parfüm**11K/yr+99.6%0.4% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/coco-chanel-parfum/search-terms)
## **Top coco chanel parfum products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€27K20%€54K30%€82K40%€109K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Coco Mademoiselle Intense Women Eau de Parfum Spray 3.4 oz 100 ml**Generisch**€107.24**3.9★10 rev](https://www.amazon.de/dp/B0GSJV4KJH) [2**Chanel Agua de perfume para mujeres - 100 ml.**Chanel**€144.85**4.6★397 rev](https://www.amazon.de/dp/B079ZVYVPN) [3**coco-Mademoiselle Eau de Parfum für Damen 100 ml**Generisch**€106.58**4.1★7 rev](https://www.amazon.de/dp/B0GST4DTP8) [4**Chanel CHANCE edt vapo 35 ml**Chanel**€70.75**4.5★717 rev](https://www.amazon.de/dp/B003K8HR5U) [5**Nr. 5 edp 50 ml Flakon**Chanel**€128.82**4.2★145 rev](https://www.amazon.de/dp/B00F73LYWS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**coco-Mademoiselle Eau de Parfum für Damen 100 ml**Generisch**€106.58**7 rev3mo ago](https://www.amazon.de/dp/B0GST4DTP8) [**Coco Mademoiselle Intense Women Eau de Parfum Spray 3.4 oz 100 ml**Generisch**€107.24**10 rev4mo ago](https://www.amazon.de/dp/B0GSJV4KJH) [**Chanel Chance Eau Splendide Eau de Parfum Spray 50 ml**Chanel**€123.94**13 rev1y ago](https://www.amazon.de/dp/B0F5N2J1ZM) [**NAINA Damenparfüm Mademoiselle 33ml Inspirierte Parfüm Damen Parfümfläschchen Spray Flakon Eau de Parfum Einzigartiger Duft und Dufterlebnisse Einzigartige Aromakompositionen - Damendüfte**NAINA**€8.31**37 rev2y ago](https://www.amazon.de/dp/B0D6Z7813X) [**Chanel No 5 Mini 1 5ml EDP Sammlerstück**Chanel**€24.59**128 rev2y ago](https://www.amazon.de/dp/B0CNNHB241)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Coco-Mademoiselle Eau de Parfum für Damen 100 ml**𝐜𝐡𝐚𝐧𝐞𝐥 𝐜𝐨𝐜𝐨 𝐦𝐚𝐝𝐞𝐦𝐨𝐢𝐬𝐞𝐥𝐥𝐞.**€101.58**3.0★**▲ 341%**](https://www.amazon.de/dp/B0H4GVP5NS) [**CHANCE CHANEL Eau De Toilette 50ML**Chanel**€111.49**4.5★**▲ 288%**](https://www.amazon.de/dp/B000PK1V8A) [**Coco Mademoiselle Intense Women Eau de Parfum Spray 3.4 oz 100 ml**Generisch**€107.24**3.9★**▲ 286%**](https://www.amazon.de/dp/B0GSJV4KJH) [**coco-Mademoiselle Eau de Parfum für Damen 100 ml**Generisch**€106.58**4.1★**▲ 246%**](https://www.amazon.de/dp/B0GST4DTP8) [**LIUCONGBD 2 Stück Blume Perle Brosche Pins Petal Emaille elegante exquisite Kunst Broschen für Frauen einfache Pin Brosche für Damen Schmuck Hochzeit Bankett Party (weiß schwarz)**LIUCONGBD**€5.68**4.3★**▲ 205%**](https://www.amazon.de/dp/B0BWYMD798)
**~~View all trending →~~**
## **What buyers say about coco chanel parfum**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geruch**78%
*“Love the fragrance/ Liebe den Duft”*
**Qualität insgesamt**6%
*“auch super Qualität”*
**Preis-Leistungs-Verhältnis**5%
*“Preis passt alles”*
**beworben Vs Tatsächliches Produkt**4%
*“Produkt wie beschrieben zum guten Preis”*
**Gesamtgröße**2%
*“Echt und sehr klein”*
**Weiches Gefühl**1%
*“Sehr zart und elegant, überhaupt nicht aufdringlich”*
**Haltbarkeit**1%
*“hält lange an”*
**Wischfestigkeit**0%
*“Kein verschmieren, hält den ganzen Tag”*
**Benutzerfreundlichkeit**0%
*“Einfach ausprobieren”*
**Farbe**0%
*“Sehr schöne Farbe”*
### **What buyers complain about **
**Geruch**43%
*“Alien parfume”*
**Preis-Leistungs-Verhältnis**33%
*“Bisschen teuer”*
**Gesamtgröße**9%
*“schade das die Flasche ist soooo...klein”*
**Ethischer Handel/Fairer Handel**4%
*“Betrug”*
**Haltbarkeit**4%
*“hält nicht lange”*
### **Top return reasons **
**Geruch**59%
**Gesamtgröße**8%
**Qualität insgesamt**6%
**Farbe**6%
**beworben Vs Tatsächliches Produkt**4%
**Preis-Leistungs-Verhältnis**4%
**Funktionalität insgesamt**4%
**Defekt Material/Teile**3%
**Haltbarkeit**1%
**Nebenwirkungen**1%
## **Common questions**
- **Is coco chanel parfum profitable to sell on Amazon Germany?**
- The niche generates €272K/yr across 29 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -12.2%. Flapen's verdict: Skip it (44/100).
- **How competitive is the coco chanel parfum niche?**
- 7 brands and 63 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in coco chanel parfum?**
- Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, Gesamtgröße. The return rate is 0.6%.
- **What does it cost to enter the coco chanel parfum niche?**
- Listings span €5.68–€255.46; the average listing price is €89.29 (sweet spot $15–$100). The average incumbent carries 1,004 reviews — the moat a new listing must climb.
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