---
title: "Chogan — €156K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/chogan"
last_updated: "2026-08-09T12:33:09.187Z"
locale: en
meta:
description: "Niche score 46/100 · €156K/yr market · 162K searches/yr · €52.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · €156K/yr market · 162K searches/yr · €52.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Chogan — €156K/yr Amazon DE Niche (2026) - Flapen"
---
# **chogan**
**Skip it**
Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Market size 33Growth 20Conversion 23Competition 33Returns 95Price range 47Avg price 92Brand share 12Review moat 94Quality gap 87
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****116.79**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****€52.63**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****€13.31–€192.30**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****€156K**
€156K/yr · 162K searches
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-10.7%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=de&signal=high_price "Avg price > $50")
According to Flapen's Amazon Germany niche tracking, chogan is a €156K/yr Amazon Germany market (162K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chogan market data**
- **Units sold / yr**
- **2K–3K**
- avg 100–250/product
- **Revenue / yr**
- **€105K–€132K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#831**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **79%**
- **Out of stock**
- **19.4%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▲rising
**Sellers**
**87**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**3%**
- Xerjoff51% - Olfazeta32% - Chogan7% - Maison Alhambra3% - Cocain underwear2% - BE PARFUM2% - Open — no brand owns it (2 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 79 weeks — -10.7% search growth over the last 90 days.
5K3KSpike '25Black Friday '25 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/de/kosmetik/chogan/trend)
## **Top chogan search terms**
- **chogan parfum**37K/yr-19.4%0.6% conv. - **xerjoff erba pura**21K/yr+6.5%2.5% conv. - **erba pura parfum**20K/yr-0.3%1.9% conv. - **chogan**24K/yr-20.8%0.2% conv. - **olfazeta**24K/yr-12.3%1.3% conv. - **erba pura**11K/yr+5.3%1.2% conv. - **chogan parfum herren**9K/yr+12.6%1.3% conv. - **chogan parfum damen**10K/yr-32.0%0.2% conv. - **olfazeta luxury extrait de parfum**7K/yr-17.5%2.9% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/chogan/search-terms)
## **Top chogan products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€16K20%€31K30%€47K40%€63K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**XERJOFF V Erba Pura Eau de Parfum 100 ml**Xerjoff**€153.91**4.3★249 rev](https://www.amazon.de/dp/B0CZTZLQG6) [2**XERJOFF V Erba Pura Eau de Parfum 50 ml**Xerjoff**€111.21**4.6★318 rev](https://www.amazon.de/dp/B0CZTW6FZ7) [3**Olfazeta Luxus Unisex Parfum Code 129 Eau de Parfum 50 ml Orientalisch fruchtig mit Zitrone Bergamotte Orange Amber Vanille Weißer Moschus Langanhaltend**Olfazeta**€39.94**4.4★73 rev](https://www.amazon.de/dp/B0DH9D3BQM) [4**CHOGAN Chogan Luxus-Unisex-Parfüm Code 124 50 ml entspricht Zeta**Chogan**€39.14**4.2★50 rev](https://www.amazon.de/dp/B0CRHZC5GW) [5**Eau de Parfum Spray 100 ml**Xerjoff**€192.30**4.0★251 rev](https://www.amazon.de/dp/B07D38CLJK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Olfazeta 023 Damenparfum 70 ml Extrait de Parfum 30% Essenz | Sinnlicher Duft mit Vanille Aprikose & Kokos | Eleganter Duft Made in Italy**Olfazeta**€30.65**18 rev10mo ago](https://www.amazon.de/dp/B0FRGMDJQ7) [**Chogan Luxury Herrenparfüm Code 074 50 ml + gratis Reise-Parfümflasche zufällige Farbe**Generisch**€43.65**2 rev1y ago](https://www.amazon.de/dp/B0FG3V2RNR) [**Olfazeta Unisex Parfum Code 105 Eau de Parfum 70 ml Gourmand mit Kaffee & Rose Amber Vanille & Weißer Moschus**Olfazeta**€31.16**53 rev1y ago](https://www.amazon.de/dp/B0F5NBNJKH) [**Chogan Damenparfüm Olfazeta Code 055 Eau de Parfum 70 ml + 15 ml Reserve Kaffee & weiße Blüten Vanille Patchouli Zedernholz**Olfazeta**€30.33**33 rev1y ago](https://www.amazon.de/dp/B0F5NC6TST) [**Olfazeta 010 Damenparfum Set Extrait de Parfum (30% Essenz) 70 ml + 15 ml Nachfüllung | Kopf: Jasmin Herz: Holznoten Basis: Amber**Olfazeta**€30.87**46 rev1y ago](https://www.amazon.de/dp/B0F5N69J3N)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Damen Strickpullover Marine Gr. M angenehm zu tragen Pullover Markenpulli mit Logo Stickerei klassisch moderner Strickpulli Baumwolle schick Pullover Pullis Sweatshirt Sweatshirts**Cocain underwear**€20.15**3.0★**▲ 364%**](https://www.amazon.de/dp/B092HWSDTM) [**3x Auto Duft VIP-877 Luftreiniger Wohnung Lufterfrischer Auto Auto Lufterfrischer Duftbaum auto Lufterfrischer Wohnung Autozubehör Innenraum Duft Auto Duftspender Luxus Parfum Auto zubehör**VIP PERFUME AIR FRESHNER**€13.31**4.4★**▲ 126%**](https://www.amazon.de/dp/B0977F7F5T) [**BE PARFUM Pura Extrait de Parfum Unisex fruchtig-süßer Zitrusduft mit Bergamotte Orange Zitrone Moschus Amber und Bourbon-Vanille langanhaltend 100 ml**BE PARFUM**€38.92**4.0★**▲ 107%**](https://www.amazon.de/dp/B0DY5NGM9T) [**Chogan Luxury Herrenparfüm Code 074 50 ml + gratis Reise-Parfümflasche zufällige Farbe**Generisch**€43.65**5.0★**▲ 66%**](https://www.amazon.de/dp/B0FG3V2RNR) [**Olfazeta 023 Damenparfum 70 ml Extrait de Parfum 30% Essenz | Sinnlicher Duft mit Vanille Aprikose & Kokos | Eleganter Duft Made in Italy**Olfazeta**€30.65**4.0★**▲ 41%**](https://www.amazon.de/dp/B0FRGMDJQ7)
**~~View all trending →~~**
## **What buyers say about chogan**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geruch**79%
*“Perkten Duft”*
**Qualität insgesamt**6%
*“Top Qualität”*
**Haltbarkeit**4%
*“Hält super lange”*
**Preis-Leistungs-Verhältnis**2%
*“Super Preis-Leistung”*
**Benutzerfreundlichkeit**2%
*“Ganz einfach”*
**Komfort insgesamt**1%
*“Sehr angenehm nicht aufdringlich”*
**Geschenk Zweck**1%
*“Für den Preis eigentlich geschenkt”*
**Eignung für Mischhaut**1%
*“Wirkt hochwertig und bleibt lange auf der Haut wahrnehmbar”*
**Eignung für trockene Haut**1%
*“Bleibt lange auf der Haut und zieht Aufmerksamkeit an”*
**Weiches Gefühl**0%
*“gleichzeitig sehr angenehm”*
### **What buyers complain about **
**Geruch**68%
*“parfrüm stinkt”*
**Haltbarkeit**11%
*“hält überhaupt nicht lange”*
**Stärke**3%
*“Starke Mängel, kaum nutzbar – klare Warnung, nicht kaufen”*
**Preis-Leistungs-Verhältnis**3%
*“Ganz ehrlich: Für den Preis fast schon unfair gut”*
### **Top return reasons **
**Geruch**68%
**Qualität insgesamt**9%
**Auslaufsicher**5%
**Produktzustand**3%
**Preis-Leistungs-Verhältnis**2%
**Defekt Material/Teile**2%
**Funktionalität insgesamt**1%
**Hautgesundheit**1%
**Nacken fit**1%
**Verdünnt/wässrig**1%
## **Common questions**
- **Is chogan profitable to sell on Amazon Germany?**
- The niche generates €156K/yr across 19 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -10.7%. Flapen's verdict: Skip it (46/100).
- **How competitive is the chogan niche?**
- 8 brands and 87 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in chogan?**
- Top complaints mined from reviews: Geruch, Haltbarkeit, Stärke. The return rate is 1.0%.
- **When does demand for chogan peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the chogan niche?**
- Listings span €13.31–€192.30; the average listing price is €52.63 (sweet spot $15–$100). The average incumbent carries 117 reviews — the moat a new listing must climb.
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