---
title: "Trend — chelating shampoo - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/chelating-shampoo/trend"
last_updated: "2026-08-09T23:44:14.731Z"
locale: en
meta:
  description: "Niche score 50/100 · €74K/yr market · 81K searches/yr. Brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · €74K/yr market · 81K searches/yr. Brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — chelating shampoo - Flapen"
---

# **chelating shampoo**

**Worth a look**

Shows low returns (0.3%), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.

Market size 19Growth 37Conversion 49Competition 69Returns 99Price range 78Avg price 95Brand share 17Review moat 25Quality gap 45

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****€23.17**

avg listing price — sweet spot $15–$100

**Price range**

**Great****€5.20–€52.27**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****3.9%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+9.7%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****4,584.14**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****€74K**

€74K/yr · 81K searches

**Brand share**

**Bad****93%**

top-5 brand share — brand-locked demand

## Trend