---
title: "bodyspray — €390K/yr Amazon Germany Niche, Score 69/100 - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/bodyspray"
last_updated: "2026-07-20T19:32:16.596Z"
locale: en
meta:
description: "bodyspray shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "bodyspray shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "bodyspray — €390K/yr Amazon Germany Niche, Score 69/100 - Flapen"
---
# **bodyspray**
**Worth a look**
Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 55Growth 58Conversion 25Competition 95Returns 98Price range 76Avg price 95Brand share 65Review moat 63Quality gap 68
**Returns**
**Incredible****0.4%**
return rate — above 6% kills the launch gate
**Competition**
**Incredible****19%**
top-5 click share — an open shelf
**Avg price**
**Incredible****€22.89**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€3.19–€114.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****66%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****980.71**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+33.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Good****€390K**
€390K/yr · 852K searches
**Conversion**
**Okay****2.0%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Germany niche tracking, bodyspray is a €390K/yr Amazon Germany market (852K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in May–Jul. Verdict: Worth a look — 69/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **15K–20K**
- avg 0–100/product
- **Revenue / yr**
- **€343K–€458K**
- units × avg price
- **Launch success**
- **56%**
- 18 of 32 new (360d)
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#1,450**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **72%**
- **Out of stock**
- **6.3%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **171 days**
## **Competition**
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.
**Brands**
**33 **▲rising
**Sellers**
**284**
**Top-5 brand share**
**66%**
Top 20: 96%
**Top-5 click share**
**19%**
Top 20: 51%
**Open market**
**30%**
- DKNY31% - RITUALS13% - WELEDA9% - Jean & Len9% - Mexx5% - Christina Aguilera4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +33.4% search growth over the last 90 days.
25K15KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jul · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/de/kosmetik/bodyspray/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%€8K4%€16K6%€23K8%€31K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 127 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**RITUALS Haar- und Körperspray aus The Ritual of Sakura mit Kirschblüte - ausgleichender Duft - 50 ml**RITUALS**€22.81**4.7★106 rev](https://www.amazon.de/dp/B0GD7G7FTP) [2**RITUALS Haar- und Körperspray aus The Ritual of Karma mit Lotusblüte und weißem Tee - ausgleichender Duft - 50 ml**RITUALS**€22.87**4.8★81 rev](https://www.amazon.de/dp/B0G4MZCWKX) [3**Jean & Len Body Mist Wild Heart floraler Duft 100 ml**Jean & Len**€3.34**4.2★21 rev](https://www.amazon.de/dp/B0GTR9TZ3V) [4**MEXX Ice Touch Woman Body Mist belebendes blumig-frisches Körperspray für Frauen 250ML**Mexx**€5.12**4.8★223 rev](https://www.amazon.de/dp/B0D66WZZG9) [5**WELEDA Fragrance Body & Hair Mist Vanilla Cloud - Naturkosmetik Bodyspray/Körperspray mit Vanille Toffee & Zucker Duft erfrischt Haut & Haare (vegan 95ml)**WELEDA**€9.51**3.9★52 rev](https://www.amazon.de/dp/B0GQZXQH6X)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NYX Professional Makeup Fat Oil Hair & Body Fragrance Mist süße Vanille- und Sahnenoten leichtes Spray für Haar und Körper ideal zum Layering vegane Formel Suga Baddie 80 ml**NYX PROFESSIONAL MAKEUP**€10.01**114 rev1mo ago](https://www.amazon.de/dp/B0GRK8BWT8) [**Biotherm Eau Vitaminée Citrus Tonic Eau de Toilette spritziger Körperduft mit Zitrone Rhabarber und Kiwi erfrischender Body Mist für Damen 100 ml**BIOTHERM**€26.65**16 rev2mo ago](https://www.amazon.de/dp/B0GWQPCWRD) [**Biotherm Eau Vitaminée Citrus Tonic Eau de Toilette spritziger Körperduft mit Zitrone Rhabarber und Kiwi erfrischender Body Mist für Damen 10 ml**BIOTHERM**€8.33**16 rev2mo ago](https://www.amazon.de/dp/B0GZR47MQL) [**essence JUICY BOMB body mist Nr. 05 Transparent vegan Eau de Toilette 100ml**Essence Cosmetics**€3.22**20 rev3mo ago](https://www.amazon.de/dp/B0GWFV1ZFY) [**Jean & Len Body Mist Wild Heart floraler Duft 100 ml**Jean & Len**€3.34**21 rev3mo ago](https://www.amazon.de/dp/B0GTR9TZ3V)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Biotherm Eau Vitaminée Citrus Tonic Eau de Toilette spritziger Körperduft mit Zitrone Rhabarber und Kiwi erfrischender Body Mist für Damen 10 ml**BIOTHERM**€8.33**4.6★**▲ 133%**](https://www.amazon.de/dp/B0GZR47MQL) [**DKNY Damen Stacked Rhinestone Outline Graphic Crew Neck Tee T-Shirt Schwarz M EU**DKNY**€29.46**3.8★**▲ 130%**](https://www.amazon.de/dp/B0F9B317LY) [**bruno banani Limited Edition Body & Hair Mist für Sie strahlend-femininer Duft mit floral-fruchtigen Noten für Körper und Haare 250 ml**bruno banani**€6.56**4.0★**▲ 130%**](https://www.amazon.de/dp/B0GRJCMVBY) [**Bodyspray Damen 4er Set 35ml Duftspray mit Haken Fruchtiger & Blumiger Duft Langanhaltendes Bodymist Bodyspray Damen Reisegröße Geschenksets für Teenager-Mädchen und junge Frauen**ZKONLY**€10.85**4.5★**▲ 129%**](https://www.amazon.de/dp/B0G7Z99VWF) [**bruno banani Pop My Cherry Body & Hair Mist für Sie floral-fruchtiger Duft für Körper & Haare 236ml**bruno banani**€6.39**4.6★**▲ 128%**](https://www.amazon.de/dp/B0GQBYTZJQ)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geruch**70%
*“TOP frisches Aroma”*
**Qualität insgesamt**4%
*“Super Produkt”*
**Preis-Leistungs-Verhältnis**3%
*“Preis super”*
**Eignung heißes Wetter**3%
*“cozy – es trägt eine warme Power in sich.”*
**Geschenk Zweck**2%
*“Sehr schön zum verschenken”*
**beworben Vs Tatsächliches Produkt**1%
*“Hält definitiv was es verspricht”*
**Eignung für Mischhaut**1%
*“Hautkontakt:”*
**Haltbarkeit**1%
*“Haltbarkeit”*
**Haftung/Klebrigkeit**1%
*“Auf Haut und Haar hinterlässt das Spray kein klebriges Gefühl”*
**Komfort insgesamt**1%
*“Sie ist auch super angenehm zu tragen egal ob in der Hand oder locker über der Schulter”*
### **What buyers complain about **
**Geruch**31%
*“Stinkt”*
**Haltbarkeit**9%
*“Hält leider kaum”*
**Preis-Leistungs-Verhältnis**7%
*“schade für den Preis”*
**Allergien**3%
*“Etwas irritierend”*
**Gesamtgröße**3%
*“er ist gefühlt mega groß”*
**Qualität insgesamt**2%
*“Ist ok, halt eben kein teures qualitatives Produkt”*
**Natürliche Inhaltsstoffe**2%
*“unnatürlich”*
**Haftung/Klebrigkeit**1%
*“Klebt ziemlich fest”*
**Alkoholgehalt**1%
*“Alcohol denat”*
**Produktzustand**1%
*“Es wurde definitiv schon verwendet”*
### **Top return reasons **
**Geruch**59%
**Gesamtgröße**8%
**Auslaufsicher**6%
**Defekt Material/Teile**4%
**Produktzustand**3%
**Preis-Leistungs-Verhältnis**3%
**Motorleistung**2%
**beworben Vs Tatsächliches Produkt**2%
**Funktionalität insgesamt**2%
**Feucht/Trocken**1%
## **Common questions**
- **Is bodyspray profitable to sell on Amazon Germany?**
- The niche generates €390K/yr across 127 tracked products. 18 of 32 products launched in the last 360 days are still selling. 90-day search growth is +33.4%. Flapen's verdict: Worth a look (69/100).
- **How competitive is the bodyspray niche?**
- 33 brands and 284 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 66% of demand.
- **What do buyers complain about in bodyspray?**
- Top complaints mined from reviews: Geruch, Haltbarkeit, Preis-Leistungs-Verhältnis. The return rate is 0.4%.
- **When does demand for bodyspray peak?**
- Demand peaks in May–Jul; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the bodyspray niche?**
- Listings span €3.19–€114.95; the average listing price is €22.89 (sweet spot $15–$100). The average incumbent carries 981 reviews — the moat a new listing must climb.
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