---
title: "Blush — €123K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/blush"
last_updated: "2026-08-10T11:39:42.009Z"
locale: en
meta:
description: "Niche score 45/100 · €123K/yr market · 834K searches/yr · €6.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · €123K/yr market · 834K searches/yr · €6.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Blush — €123K/yr Amazon DE Niche (2026) - Flapen"
---
# **blush**
**Skip it**
Prices mostly outside the sweet spot ($1.91–$16.23) — this niche doesn't clear our bar today.
Market size 28Growth 16Conversion 30Competition 83Returns 98Price range 9Avg price 17Brand share 43Review moat 23Quality gap 65
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****€123K**
€123K/yr · 834K searches
**Review moat**
**Bad****7,828.7**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****€6.22**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-18.6%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****€1.91–€16.23**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Germany niche tracking, blush is a €123K/yr Amazon Germany market (834K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 45/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blush market data**
- **Units sold / yr**
- **15K–20K**
- avg 100–250/product
- **Revenue / yr**
- **€93K–€124K**
- units × avg price
- **Conversion rate**
- **2.4%**
- **Avg BSR**
- **#29**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **81%**
- **Out of stock**
- **3.4%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**17 **▼falling
**Sellers**
**93**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**32%**
Top 20: 68%
**Open market**
**15%**
- NYX PROFESSIONAL MAKEUP25% - e.l.f.21% - Essence Cosmetics15% - Kiko Milano13% - M. Asam6% - Wet n Wild5% - Open — no brand owns it (11 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -18.6% search growth over the last 90 days.
25K15KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/de/kosmetik/blush/trend)
## **Top blush search terms**
- **blush**285K/yr-20.4%1.5% conv. - **rouge**98K/yr-28.0%2.2% conv. - **blush stick**63K/yr-20.9%1.7% conv. - **nyx blush**51K/yr-10.5%3.4% conv. - **elf blush**47K/yr-6.2%1.7% conv. - **kiko blush**40K/yr+7.1%1.3% conv. - **rouge puder**50K/yr-35.2%4.1% conv. - **essence blush**37K/yr-26.0%1.9% conv. - **liquid blush**32K/yr-12.6%1.3% conv. - **cream blush**21K/yr-12.7%1.1% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/blush/search-terms)
## **Top blush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%€4K6%€7K9%€11K12%€15K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NYX Professional Makeup Buttermelt Blush Rouge Cremige Textur mit Shea Butter Mandelbutter & Mangobutter Einfach zu verblenden für einen frischen Look Farbe: 06 For The Butta**NYX PROFESSIONAL MAKEUP**€6.53**4.4★12,036 rev](https://www.amazon.de/dp/B0CZ5HLDK9) [2**NYX Professional Makeup Buttermelt Blush Rouge Cremige Textur mit Shea Butter Mandelbutter & Mangobutter Einfach zu verblenden für einen frischen Look Farbe: 09 Feeling Butta**NYX PROFESSIONAL MAKEUP**€6.39**4.4★12,019 rev](https://www.amazon.de/dp/B0CZ5VPJ81) [3**e.l.f. Camo Liquid Blush Langanhaltendes Flüssiges Rouge Für Hochpigmentierte Farbe Sorgt Für Ein Weiches Taufrisches Finish Vegan & Tierversuchsfrei Dusty Rosé**e.l.f.**€6.68**4.4★14,609 rev](https://www.amazon.de/dp/B0CPFYGNR7) [4**KIKO Milano Unlimited Blush 10 Puderrouge Für Individuelle Modellierung Von Langem Halt**Kiko Milano**€8.61**4.5★2,489 rev](https://www.amazon.de/dp/B0DJPCDFLP) [5**NYX Professional Makeup Buttermelt Blush Rouge Cremige Textur mit Shea Butter Mandelbutter & Mangobutter Einfach zu verblenden für einen frischen Look Farbe: 02 Butta Together**NYX PROFESSIONAL MAKEUP**€6.70**4.4★12,019 rev](https://www.amazon.de/dp/B0CZ63J96Q)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**essence soft TOUCH BOUNCY BLUSH Rouge Nr. 10 Pink langanhaltend hochpigmentiert matt vegan ölfrei ohne Parfüm ohne Alkohol 1er Pack (5g)**Essence Cosmetics**€1.99**705 rev10mo ago](https://www.amazon.de/dp/B0FK5NVJGC) [**SHEGLAM Color Bloom flüssiges Rouge für Wangen Finish-Love Cake**SHEGLAM**€5.80**1,410 rev1y ago](https://www.amazon.de/dp/B0F53JTHMK) [**NYX Professional Makeup Buttermelt Stix Glow Boosting Highlighter Stick mit Sheabutter & butterweicher Textur für natürlichen Glazed-Glow wischfest & bis 8h Halt Farbe: My Melt Era**NYX PROFESSIONAL MAKEUP**€7.26**687 rev1y ago](https://www.amazon.de/dp/B0FZC99K5B) [**KIKO Milano Unlimited Blush 10 Puderrouge Für Individuelle Modellierung Von Langem Halt**Kiko Milano**€8.61**2,489 rev1y ago](https://www.amazon.de/dp/B0DJPCDFLP) [**NYX Professional Makeup Buttermelt Blush Rouge Cremige Textur mit Shea Butter Mandelbutter & Mangobutter Einfach zu verblenden für einen frischen Look Farbe: 09 Feeling Butta**NYX PROFESSIONAL MAKEUP**€6.39**12,019 rev1y ago](https://www.amazon.de/dp/B0CZ5VPJ81)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NYX Professional Makeup Buttermelt Stix Glow Boosting Highlighter Stick mit Sheabutter & butterweicher Textur für natürlichen Glazed-Glow wischfest & bis 8h Halt Farbe: My Melt Era**NYX PROFESSIONAL MAKEUP**€7.26**4.3★**▲ 242%**](https://www.amazon.de/dp/B0FZC99K5B) [**essence baby got blush 40 sweets & roses Cremiger Rouge-Stick Einfach aufzutragen & zu verblenden Vegane Kosmetik 5 5 g**Essence Cosmetics**€2.41**4.4★**▲ 157%**](https://www.amazon.de/dp/B0D6NDR12R) [**LOPHE Blush Stick Mattes Leichtes und Atmungsaktives Liquid Blush Flüssig Waterproof Rouge Beauty Wand Natürliches Aussehen Long-Wearing Face Make Up Pen für Frauen 05#mystery**LOPHE**€4.01**4.0★**▲ 84%**](https://www.amazon.de/dp/B0C7MW4NDF) [**essence baby got blush 30 rose all day Cremiger Rouge-Stick Einfach aufzutragen & zu verblenden Vegane Kosmetik 5 5 g**Essence Cosmetics**€2.32**4.4★**▲ 82%**](https://www.amazon.de/dp/B0B5RDHJLR) [**NYX Professional Makeup Buttermelt Blush Rouge Cremige Textur mit Shea Butter Mandelbutter & Mangobutter Einfach zu verblenden für einen frischen Look Farbe: 06 For The Butta**NYX PROFESSIONAL MAKEUP**€6.53**4.4★**▲ 52%**](https://www.amazon.de/dp/B0CZ5HLDK9)
**~~View all trending →~~**
## **What buyers say about blush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Farbe**44%
*“Beste Rouge ❤️ Sehr pigmentiert ☺️”*
**Qualität insgesamt**13%
*“Super Produkt”*
**Einfache Anwendung**7%
*“der Blush lässt sich gut auftragen.”*
**Haltbarkeit**4%
*“hält lange”*
**Textur/Konsistenz – insgesamt**4%
*“Feine Textur”*
**Preis-Leistungs-Verhältnis**3%
*“Billig und gut”*
**Eignung für Mischhaut**3%
*“Bestes rouge auch für Erwachsene Haut”*
**Benutzerfreundlichkeit**2%
*“Ein praktischer kleiner Stick, der sich leicht in die Tasche werfen und auf Reisen mitnehmen lässt”*
**Eignung für gefärbtes Haar**2%
*“Glow blush”*
**Helligkeit/Glanz/Glühen**2%
*“Gibt den Wangen einen frischen, natürlichen Glow – wie von innen heraus”*
### **What buyers complain about **
**Farbe**26%
*“BLAUE Glitzerpartikel”*
**Preis-Leistungs-Verhältnis**6%
*“Sehr schade ums Geld”*
**Gesamtgröße**5%
*“Die Größe fällt tatsächlich etwas kleiner aus”*
**Geruch**5%
*“Geruch etwas doll”*
**Qualität insgesamt**5%
*“Qualität leider ungenügend”*
**Haftung/Klebrigkeit**3%
*“Make up Stick etwas zu weich beim auftragen die Farbe zu leicht”*
**Haltbarkeit**3%
*“hält aber nicht lange”*
**beworben Vs Tatsächliches Produkt**3%
*“Fake Foto”*
**Pinselqualität**3%
*“Pinsel finde ich zu unhandlich”*
**Materialqualität**2%
*“Material - lässt sich schlecht verwischen sehe aus wie en Clown”*
### **Top return reasons **
**Farbe**59%
**Defekt Material/Teile**7%
**beworben Vs Tatsächliches Produkt**6%
**Geruch**6%
**Benutzerfreundlichkeit**3%
**Qualität insgesamt**2%
**Gesamtgröße**2%
**Produktzustand**2%
**Funktionalität insgesamt**2%
**Lackqualität**2%
## **Common questions**
- **Is blush profitable to sell on Amazon Germany?**
- The niche generates €123K/yr across 57 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -18.6%. Flapen's verdict: Skip it (45/100).
- **How competitive is the blush niche?**
- 17 brands and 93 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in blush?**
- Top complaints mined from reviews: Farbe, Preis-Leistungs-Verhältnis, Gesamtgröße. The return rate is 0.4%.
- **When does demand for blush peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the blush niche?**
- Listings span €1.91–€16.23; the average listing price is €6.22 (sweet spot $15–$100). The average incumbent carries 7,829 reviews — the moat a new listing must climb.
## **Related niches in Kosmetik**
- 64 [**tattoo maschine set**](https://flapen.com/research/de/kosmetik/tattoo-maschine-set)€1.1M/yr-2.3%**Worth a look**- 64 [**badebomben kinder**](https://flapen.com/research/de/kosmetik/badebomben-kinder)€951K/yr-56.3%**Worth a look**- 64 [**fußnägel zum aufkleben**](https://flapen.com/research/de/kosmetik/fussnaegel-zum-aufkleben)€85K/yr+401.2%**Worth a look**- 65 [**wimpernlifting set**](https://flapen.com/research/de/kosmetik/wimpernlifting-set)€1.1M/yr-7.5%**Worth a look**- 65 [**nail art marker**](https://flapen.com/research/de/kosmetik/nail-art-marker)€15K/yr+443.7%**Worth a look**- 65 [**zornesfalte pflaster**](https://flapen.com/research/de/kosmetik/zornesfalte-pflaster)€311K/yr-21.9%**Worth a look**[**All Kosmetik niches **](https://flapen.com/research/de/kosmetik)