---
title: "Search terms — blau shampoo - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/blau-shampoo/search-terms"
last_updated: "2026-08-09T22:38:26.000Z"
locale: en
meta:
  description: "Niche score 44/100 · €186K/yr market · 221K searches/yr · €11.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 44/100 · €186K/yr market · 221K searches/yr · €11.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — blau shampoo - Flapen"
---

# **blau shampoo**

**Skip it**

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Market size 37Growth 32Conversion 77Competition 12Returns 99Price range 18Avg price 45Brand share 6Review moat 24Quality gap 95

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Quality gap**

**Incredible****4.0★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Great****7.4%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Okay****€11.36**

avg listing price — sweet spot $15–$100

**Market size**

**Okay****€186K**

€186K/yr · 221K searches

**Growth**

**Okay****+5.3%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****5,257.44**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Bad****€6.46–€16.86**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Bad****85%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand

**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=de&signal=quality_gap "Avg rating < 4.0")

## Search terms