---
title: "Blau Shampoo — €186K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/blau-shampoo"
last_updated: "2026-08-09T21:25:56.947Z"
locale: en
meta:
description: "Niche score 44/100 · €186K/yr market · 221K searches/yr · €11.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · €186K/yr market · 221K searches/yr · €11.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Blau Shampoo — €186K/yr Amazon DE Niche (2026) - Flapen"
---
# **blau shampoo**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 37Growth 32Conversion 77Competition 12Returns 99Price range 18Avg price 45Brand share 6Review moat 24Quality gap 95
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Incredible****4.0★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Great****7.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****€11.36**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****€186K**
€186K/yr · 221K searches
**Growth**
**Okay****+5.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****5,257.44**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Bad****€6.46–€16.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****85%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=de&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon Germany niche tracking, blau shampoo is a €186K/yr Amazon Germany market (221K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 44/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blau shampoo market data**
- **Units sold / yr**
- **13K–15K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **€142K–€170K**
- units × avg price
- **Conversion rate**
- **7.4%**
- **Avg BSR**
- **#228**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **15.4%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**93**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**85%**
Top 20: 100%
**Open market**
**0%**
- FANOLA61% - Matrix16% - L'Oréal Professionnel Paris8% - milk_shake8% - Inebrya5% - Wella Professionals3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +5.3% search growth over the last 90 days.
5K3KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/de/kosmetik/blau-shampoo/trend)
## **Top blau shampoo search terms**
- **fanola no orange shampoo**45K/yr-4.8%11.1% conv. - **blau shampoo**34K/yr+7.9%4.9% conv. - **blau shampoo gegen orangestich**15K/yr+40.4%5.8% conv. - **no orange shampoo**22K/yr-0.3%7.4% conv. - **blaushampoo**19K/yr-0.4%4.7% conv. - **blue shampoo**15K/yr+22.0%4.8% conv. - **anti orange shampoo**15K/yr+4.5%5.0% conv. - **blaues shampoo**9K/yr+12.8%4.4% conv. - **blaushampoo orangenes haar**7K/yr-3.2%7.1% conv. - **fanola no orange**8K/yr+5.0%8.0% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/blau-shampoo/search-terms)
## **Top blau shampoo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%€28K30%€56K45%€84K60%€112K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Fanola Wonder No Orange Shampoo 350 ml**FANOLA**€9.28**3.7★1,793 rev](https://www.amazon.de/dp/B0CDHMRQFW) [2**Matrix Haarshampoo für brünettes Haar zur Neutralisation von Kupferstichen Mit Blau-Pigmenten Brass Off Shampoo 1 x 300 ml**Matrix**€10.13**3.9★27,301 rev](https://www.amazon.de/dp/B06VSZ69LL) [3**Fanola Wonder No Orange Maske 350 ml**FANOLA**€14.24**3.7★450 rev](https://www.amazon.de/dp/B0CDLXC73Q) [4**LOréal Professionnel Shampoo für Farbbrillanz mit Glass Hair Effekt bei coloriertem Haar gegen Organgestich Serie Expert Vitamino Color Spectrum Blue Dyes Neutralizing Shampoo 300 ml**L'Oréal Professionnel Paris**€16.86**4.0★382 rev](https://www.amazon.de/dp/B0DSLDK343) [5**milk_shake | cold brunette shampoo | Spezielles Shampoo für braunes Haar | 300 ml | Shampoo mit blauem Pigment | Beseitigt warme rote orangefarbene Reflexe**milk_shake**€15.49**4.1★403 rev](https://www.amazon.de/dp/B09T3QKBH5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LOréal Professionnel Shampoo für Farbbrillanz mit Glass Hair Effekt bei coloriertem Haar gegen Organgestich Serie Expert Vitamino Color Spectrum Blue Dyes Neutralizing Shampoo 300 ml**L'Oréal Professionnel Paris**€16.86**382 rev1y ago](https://www.amazon.de/dp/B0DSLDK343) [**Fanola Wonder No Orange Maske 350 ml**FANOLA**€14.24**450 rev2y ago](https://www.amazon.de/dp/B0CDLXC73Q) [**Fanola Wonder No Orange Shampoo 1000 ml**FANOLA**€15.02**1,794 rev2y ago](https://www.amazon.de/dp/B0CDHKQDL7) [**Fanola Wonder No Orange Shampoo 350 ml**FANOLA**€9.28**1,793 rev2y ago](https://www.amazon.de/dp/B0CDHMRQFW) [**milk_shake | cold brunette shampoo | Spezielles Shampoo für braunes Haar | 300 ml | Shampoo mit blauem Pigment | Beseitigt warme rote orangefarbene Reflexe**milk_shake**€15.49**403 rev4y ago](https://www.amazon.de/dp/B09T3QKBH5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Fanola Wonder No Orange Maske 350 ml**FANOLA**€14.24**3.7★**▲ 48%**](https://www.amazon.de/dp/B0CDLXC73Q) [**Matrix Haarshampoo für brünettes Haar zur Neutralisation von Kupferstichen Mit Blau-Pigmenten Brass Off Shampoo 1 x 300 ml**Matrix**€10.13**3.9★**▲ 28%**](https://www.amazon.de/dp/B06VSZ69LL) [**milk_shake | cold brunette shampoo | Spezielles Shampoo für braunes Haar | 300 ml | Shampoo mit blauem Pigment | Beseitigt warme rote orangefarbene Reflexe**milk_shake**€15.49**4.1★**— 9%**](https://www.amazon.de/dp/B09T3QKBH5) [**Wella Professionals Color Fresh Mask Blue Haarkur zum Beleben und Verändern der Haarfarbe pflegende Tönung mit Avocadoöl für helles und aufgehelltes Haar 150 ml**Wella Professionals**€8.22**4.3★**— 5%**](https://www.amazon.de/dp/B08NPPQ4G4) [**LOréal Professionnel Shampoo für Farbbrillanz mit Glass Hair Effekt bei coloriertem Haar gegen Organgestich Serie Expert Vitamino Color Spectrum Blue Dyes Neutralizing Shampoo 300 ml**L'Oréal Professionnel Paris**€16.86**4.0★**— 1%**](https://www.amazon.de/dp/B0DSLDK343)
**~~View all trending →~~**
## **What buyers say about blau shampoo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**17%
*“Super Produkt”*
**Eignung für gefärbtes Haar**11%
*“Fanola No Yellow nimmt super den Gelbstich weg”*
**Farbe**8%
*“Es neutralisiert warme bzw. rötliche Töne sehr gut und sorgt für einen schönen, kühlen Braunton”*
**Preis-Leistungs-Verhältnis**8%
*“Top Preis-Leistung”*
**beworben Vs Tatsächliches Produkt**8%
*“Hält was er verspricht”*
**Symptomreduktion**6%
*“Entfernt Gelbstich sofort –”*
**Geruch**5%
*“Der Geruch ist okay, nicht zu stark, eher neutral”*
**Benutzerfreundlichkeit**4%
*“Sehr ergiebig, hilft mir super”*
**Haarstyling**3%
*“Durch das Shampoo haben meine Haare eine ganz tolle Farbe erhalten”*
**Eignung für lockiges Haar**3%
*“Must-Have für blondiertes Haar”*
### **What buyers complain about **
**Funktionalität insgesamt**23%
*“Funktioniert nicht”*
**Farbe**22%
*“Leider kaum Effekt gegen Orangestich”*
**Feucht/Trocken**12%
*“Trocknet aber extrem aus”*
**Eignung für gefärbtes Haar**10%
*“meine Haare sind immer noch orange”*
**Preis-Leistungs-Verhältnis**7%
*“Geldverschwendung”*
**Qualität insgesamt**6%
*“Schlechte Qualität”*
**Haarverwandt**4%
*“Meine Haare sind noch schlimmer geworden”*
**Allergien**1%
*“Habe am Haaransatz einen Ausschlag bekommen”*
**Geruch**1%
*“wegen des schrecklichen Geruchs.”*
**Benutzerfreundlichkeit**1%
*“sparsam verwenden.”*
### **Top return reasons **
**Farbe**32%
**Funktionalität insgesamt**18%
**Auslaufsicher**11%
**Eignung für gefärbtes Haar**8%
**Gesamtgröße**5%
**Haarverwandt**5%
**Feucht/Trocken**5%
**Geruch**5%
**Eignung für kurzes Haar**5%
**Produktzustand**5%
## **Common questions**
- **Is blau shampoo profitable to sell on Amazon Germany?**
- The niche generates €186K/yr across 9 tracked products. 90-day search growth is +5.3%. Flapen's verdict: Skip it (44/100).
- **How competitive is the blau shampoo niche?**
- 6 brands and 93 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in blau shampoo?**
- Top complaints mined from reviews: Funktionalität insgesamt, Farbe, Feucht/Trocken. The return rate is 0.1%.
- **When does demand for blau shampoo peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the blau shampoo niche?**
- Listings span €6.46–€16.86; the average listing price is €11.36 (sweet spot $15–$100). The average incumbent carries 5,257 reviews — the moat a new listing must climb.
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