---
title: "Reviews — beauty - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/beauty/reviews"
last_updated: "2026-08-10T06:38:32.763Z"
locale: en
meta:
  description: "Niche score 56/100 · €217K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · €217K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — beauty - Flapen"
---

# **beauty**

**Worth a look**

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 42Growth 13Conversion 9Competition 93Returns 99Price range 81Avg price 71Brand share 96Review moat 20Quality gap 52

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Brand share**

**Incredible****32%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****22%**

top-5 click share — an open shelf

**Price range**

**Great****€0.74–€79.44**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****€14.48**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****€217K**

€217K/yr · 2.1M searches

**Review moat**

**Bad****13,103.39**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-23.4%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.7%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=de&signal=no_dominant_brand "Top brand's click share < 20%")

## Reviews