---
title: "Search terms — beauty case - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/beauty-case/search-terms"
last_updated: "2026-08-10T06:05:11.386Z"
locale: en
meta:
  description: "Niche score 56/100 · €163K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · €163K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — beauty case - Flapen"
---

# **beauty case**

**Worth a look**

Shows a fragmented shelf (top 5 take 16% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 34Growth 35Conversion 7Competition 96Returns 50Price range 83Avg price 95Brand share 91Review moat 69Quality gap 38

**Competition**

**Incredible****16%**

top-5 click share — an open shelf

**Avg price**

**Incredible****€30.60**

avg listing price — sweet spot $15–$100

**Brand share**

**Great****44%**

top-5 brand share — no brand owns this niche

**Price range**

**Great****€8.76–€108.20**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****747.06**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Good****3.0%**

return rate — above 5% kills the launch gate

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+7.9%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****€163K**

€163K/yr · 968K searches

**Conversion**

**Bad****0.5%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=de&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms