---
title: "Bb Cream — €210K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/bb-cream"
last_updated: "2026-08-10T01:52:03.098Z"
locale: en
meta:
description: "Niche score 48/100 · €210K/yr market · 583K searches/yr · €10.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · €210K/yr market · 583K searches/yr · €10.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bb Cream — €210K/yr Amazon DE Niche (2026) - Flapen"
---
# **bb cream**
**Skip it**
Soft demand (-14.5% this quarter) — this niche doesn't clear our bar today.
Market size 41Growth 18Conversion 43Competition 63Returns 100Price range 42Avg price 38Brand share 49Review moat 36Quality gap 52
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****3.4%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****€3.99–€22.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****€210K**
€210K/yr · 583K searches
**Avg price**
**Okay****€10.61**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****2,855.36**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-14.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, bb cream is a €210K/yr Amazon Germany market (583K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Apr. Verdict: Skip it — 48/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bb cream market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **€159K–€212K**
- units × avg price
- **Conversion rate**
- **3.4%**
- **Avg BSR**
- **#79**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **61%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**111**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 90%
**Open market**
**17%**
- L'Oreal Paris31% - Garnier20% - Erborian9% - Beiersdorf8% - MISSHA8% - NIVEA7% - Open — no brand owns it (7 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.5% search growth over the last 90 days.
13K8KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/de/kosmetik/bb-cream/trend)
## **Top bb cream search terms**
- **bb cream**198K/yr-10.5%3.0% conv. - **getönte tagescreme**97K/yr-18.8%3.1% conv. - **getönte tagescreme gesicht reife haut**11K/yr+36.0%3.2% conv. - **bb cream korean**13K/yr-23.8%1.2% conv. - **bb cream spf 50**10K/yr+48.5%0.9% conv. - **loreal bb cream**12K/yr-2.2%6.4% conv. - **bb creme**14K/yr-16.7%3.9% conv. - **getönte tagescreme testsieger**25K/yr-67.9%2.2% conv. - **tinted moisturizer**12K/yr-17.3%1.0% conv. - **garnier bb cream**12K/yr-16.9%9.9% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/bb-cream/search-terms)
## **Top bb cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%€11K10%€21K15%€32K20%€42K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LOréal Paris Getönte Tagescreme Für 24h Feuchtigkeit und einen ebenmäßigen Teint Magic BB Teint Optimierer Nr. 03 Medium Light (Mittel Hell) 1 x 30 ml**L'Oreal Paris**€7.28**4.6★1,167 rev](https://www.amazon.de/dp/B07RQV8TQ5) [2**Miracle Skin Perfector BB Cream Klassik medium**Garnier**€4.73**4.3★1,113 rev](https://www.amazon.de/dp/B09XV2WQXL) [3**LOréal Paris Getönte Tagescreme Für 24h Feuchtigkeit und einen ebenmäßigen Teint Magic BB Teint Optimierer Nr. 02 Light (Hell) 1 x 30 ml**L'Oreal Paris**€7.50**4.6★2,669 rev](https://www.amazon.de/dp/B07R1D55ZN) [4**NIVEA 5 IN 1 Tagespflege BB 24h Feuchtigkeit LSF 15 getönte Tagescreme für helle Hauttypen Gesichtscreme mit Bio Jojoba-Öl und Make-Up Pigmenten**NIVEA**€4.82**4.4★808 rev](https://www.amazon.de/dp/B0BGY6VK4G) [5**Erborian BB Creme mit Ginseng - Getönte Creme - Pflege mit Babyhaut-Effekt - 5-in-1 koreanische Gesichtspflege mit LSF 20 - Hell - 15 ml**Erborian**€14.32**4.5★4,441 rev](https://www.amazon.de/dp/B0BRXR2ZJJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**M. Asam VINOLIFT Getönte Straffungscreme (100 ml) Getönte Tagescreme Mit Resveratrol & Traubenkernöl Anti Aging Creme Für Reife Haut Pflegende Gesichtscreme Damen & Männer**M. Asam**€22.87**77 rev8mo ago](https://www.amazon.de/dp/B0FY3JN9F7) [**Maybelline New York Fit me Nude BB Cream 30**MAYBELLINE**€3.99**424 rev1y ago](https://www.amazon.de/dp/B0FDWWWN9M) [**NIVEA VITAL BB Getönte Tagescreme mit LSF 15 Gesichtspflege für natürliche Deckkraft dank mineralischen Farbpigmenten Gesichtscreme für reife Haut (50 ml)**Beiersdorf**€8.89**182 rev1y ago](https://www.amazon.de/dp/B0DT789NNK) [**MISSHA Perfect Cover BB Cream 50ml #21 Light Beige Mittlere Deckkraft Feuchtigkeitspflege und Sonnenschutz SPF42 Langanhaltendes Natürliches Make-up**MISSHA**€11.70**1,662 rev2y ago](https://www.amazon.de/dp/B0CMXS39CL) [**MISSHA M Perfect Cover BB Cream Nr. 23 Natural Beige Hell/Mittel mit kühlem/neutralem Unterton LSF 42 PA+++ 50 ml Getönte Feuchtigkeitscreme für das Gesicht mit Lichtschutzfaktor**MISSHA**€12.31**1,662 rev2y ago](https://www.amazon.de/dp/B0CMXRCN6T)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Clinique Dramatically Different Moisturizing BB-Gel | Getönte Feuchtigkeitspflege | ölfrei + feuchtigkeitsspendend 50 ml**Clinique**€18.64**4.6★**▲ 216%**](https://www.amazon.de/dp/B083TXX9C1) [**MISSHA M Perfect Cover BB Cream Nr. 23 Natural Beige Hell/Mittel mit kühlem/neutralem Unterton LSF 42 PA+++ 50 ml Getönte Feuchtigkeitscreme für das Gesicht mit Lichtschutzfaktor**MISSHA**€12.31**4.6★**▲ 111%**](https://www.amazon.de/dp/B0CMXRCN6T) [**M. Asam VINOLIFT Getönte Straffungscreme (100 ml) Getönte Tagescreme Mit Resveratrol & Traubenkernöl Anti Aging Creme Für Reife Haut Pflegende Gesichtscreme Damen & Männer**M. Asam**€22.87**4.5★**▲ 84%**](https://www.amazon.de/dp/B0FY3JN9F7) [**Erborian CC Red Correct - Creme gegen Rötungen mit Centella Asiatica - Koreanische Gesichtspflege mit beruhigender Wirkung für einen natürlich gleichmäßigen Teint LSF 25 - Alle Hauttypen - 15 ml**Erborian**€16.04**4.4★**▲ 49%**](https://www.amazon.de/dp/B07LGCGG6R) [**Miracle Skin Perfector BB Cream Matt Effect light**Garnier**€4.80**4.3★**▲ 43%**](https://www.amazon.de/dp/B09XV4J21H)
**~~View all trending →~~**
## **What buyers say about bb cream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Eignung für Mischhaut**17%
*“BESTER CONCEALER”*
**Qualität insgesamt**12%
*“Super Produkt”*
**Abdeckung**10%
*“Super Deckkraft”*
**Preis-Leistungs-Verhältnis**6%
*“Super Preis-Leistung”*
**Eignung für trockene Haut**5%
*“Perfekte CC Cream für empfindliche Haut mit Rötungen”*
**Farbe**5%
*“Sehr natürlicher Look”*
**Einfache Anwendung**4%
*“Super leicht aufzutragen”*
**Textur/Konsistenz – insgesamt**3%
*“Eine leichte Textur”*
**Weiches Gefühl**3%
*“Also leicht, creamy, bedeckend”*
**Benutzerfreundlichkeit**3%
*“Total easy und schnell gemacht”*
### **What buyers complain about **
**Farbe**15%
*“wird total orange”*
**Geruch**8%
*“Stark Parfümiert”*
**Eignung für trockene Haut**7%
*“trockene und anspruchsvolle Haut”*
**Abdeckung**7%
*“Erwartet hier keine mega deckende Foundation”*
**Feucht/Trocken**5%
*“Nur eine Tube Feuchtigkeit geliefert”*
**Allergien**4%
*“Ich leide an Rosacea”*
**Preis-Leistungs-Verhältnis**4%
*“Schade ums Geld”*
**Textur/Konsistenz – insgesamt**3%
*“Die Konsistenz war schmierig”*
**Ölig/fettig**2%
*“Andere sind zu fettig oder zu trocken (habe Mischhaut).”*
**Sprachprobleme**2%
*“die aber keinerlei deutsche Beschreibung aufweist?.”*
### **Top return reasons **
**Farbe**39%
**Geruch**10%
**Helligkeit/Glanz/Glühen**6%
**Preis-Leistungs-Verhältnis**5%
**Fleckenbeständigkeit**5%
**Funktionalität insgesamt**4%
**Eignung für trockene Haut**2%
**Hautgesundheit**2%
**Sicherheitsstandards**2%
**beworben Vs Tatsächliches Produkt**2%
## **Common questions**
- **Is bb cream profitable to sell on Amazon Germany?**
- The niche generates €210K/yr across 28 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -14.5%. Flapen's verdict: Skip it (48/100).
- **How competitive is the bb cream niche?**
- 13 brands and 111 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in bb cream?**
- Top complaints mined from reviews: Farbe, Geruch, Eignung für trockene Haut. The return rate is 0.1%.
- **When does demand for bb cream peak?**
- Demand peaks in Apr; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the bb cream niche?**
- Listings span €3.99–€22.87; the average listing price is €10.61 (sweet spot $15–$100). The average incumbent carries 2,855 reviews — the moat a new listing must climb.
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