---
title: "Based Curl Cream — €104K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/based-curl-cream"
last_updated: "2026-08-10T00:33:58.304Z"
locale: en
meta:
description: "Niche score 44/100 · €104K/yr market · 120K searches/yr · €8.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · €104K/yr market · 120K searches/yr · €8.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Based Curl Cream — €104K/yr Amazon DE Niche (2026) - Flapen"
---
# **based curl cream**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 26Growth 29Conversion 87Competition 37Returns 99Price range 61Avg price 24Brand share 0Review moat 22Quality gap 63
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****€5.00–€30.51**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+3.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****€104K**
€104K/yr · 120K searches
**Avg price**
**Bad****€8.71**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****9,733.05**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, based curl cream is a €104K/yr Amazon Germany market (120K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **based curl cream market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **€87K–€109K**
- units × avg price
- **Conversion rate**
- **9.9%**
- **Avg BSR**
- **#76**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **26%**
- **Out of stock**
- **5.6%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **▲rising
**Sellers**
**63**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**0%**
- CANTU95% - Bali Curls by Hank Ge3% - Slick Gorilla1%
## **Top based curl cream search terms**
- **cantu**63K/yr+15.0%8.8% conv. - **based curl cream**10K/yr+15.0%0.4% conv. - **cantu curling cream**5K/yr+49.3%14.1% conv. - **cantu locken**28K/yr-49.3%10.4% conv. - **curl cream men**6K/yr+11.9%5.3% conv. - **cantu shea butter**4K/yr+6.0%10.4% conv. - **fenty hair curl cream**4K/yr-57.0%0.0% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/based-curl-cream/search-terms)
## **Top based curl cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€10K20%€21K30%€31K40%€41K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cantu Shea Butter Coconut curling Cream 340 g**CANTU**€5.88**4.4★20,725 rev](https://www.amazon.de/dp/B008D5I61Y) [2**CANTU Sheabutter für natürliches Haar feuchtigkeitsspendende Locken activierende Creme 355 ml**CANTU**€6.27**4.3★28,545 rev](https://www.amazon.de/dp/B009AZ3WH4) [3**CANTU Sheabutter für natürliches Haar sulfatfreie Feuchtigkeitscreme Kur 400 ml**CANTU**€5.48**4.4★18,267 rev](https://www.amazon.de/dp/B00NMM8JYM) [4**CANTU Sheabutter für natürliche Haarpflege Kur Creme 453 g**CANTU**€6.38**4.4★22,102 rev](https://www.amazon.de/dp/B00449W12S) [5**Cantu Wave Whip Locken-Mousse mit Sheabutter für natürliches Haar 248 ml (1er-Packung)**CANTU**€5.54**4.3★9,216 rev](https://www.amazon.de/dp/B0178H2LK4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BALI CURLS Curl Defining Set Hydrating Curl Cream & Defining Gel (je 150 ml) Für geschmeidige definierte Haare Feuchtigkeit Definition & Halt ohne Verkleben**Bali Curls by Hank Ge**€15.38**270 rev8mo ago](https://www.amazon.de/dp/B0FX2ZHBW1) [**Cantu Coconut Curling Cream 340 g**CANTU**€5.69**28 rev1y ago](https://www.amazon.de/dp/B0F4KH3TFT) [**BALI CURLS Hydrating Curl Cream Feuchtigkeitsspendende Lockencreme Sheabutter Kokosöl & Ylang-Ylang Locken Creme für geschmeidige & definierte Curls Vegane Lockenpflege für Naturlocken 150ml**Bali Curls by Hank Ge**€8.17**508 rev1y ago](https://www.amazon.de/dp/B0DRDD2JCR) [**Slick Gorilla Lockige Creme 100ml / 3.38fl oz Y**Slick Gorilla**€14.11**725 rev2y ago](https://www.amazon.de/dp/B0CX98F4J5) [**Cantu Coconut Curling Cream 12oz mit sulfatfreiem Shampoo & Conditioner 12oz & Sheabutter Feuchtigkeitsspendende Curl Activator Cream 12oz**CANTU**€30.51**1,224 rev6y ago](https://www.amazon.de/dp/B082SYQ447)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CANTU Sheabutter für natürliche Haarpflege Kur Creme 453 g**CANTU**€6.38**4.4★**▲ 321%**](https://www.amazon.de/dp/B00449W12S) [**Cantu Coconut Curling Cream 340 g**CANTU**€5.69**4.5★**▲ 168%**](https://www.amazon.de/dp/B0F4KH3TFT) [**BALI CURLS Hydrating Curl Cream Feuchtigkeitsspendende Lockencreme Sheabutter Kokosöl & Ylang-Ylang Locken Creme für geschmeidige & definierte Curls Vegane Lockenpflege für Naturlocken 150ml**Bali Curls by Hank Ge**€8.17**4.6★**▲ 108%**](https://www.amazon.de/dp/B0DRDD2JCR) [**BALI CURLS Curl Defining Set Hydrating Curl Cream & Defining Gel (je 150 ml) Für geschmeidige definierte Haare Feuchtigkeit Definition & Halt ohne Verkleben**Bali Curls by Hank Ge**€15.38**4.6★**▲ 83%**](https://www.amazon.de/dp/B0FX2ZHBW1) [**CANTU Sheabutter für natürliches Haar sulfatfreies Reinigungscremeshampoo 400 ml**CANTU**€5.00**4.3★**▲ 43%**](https://www.amazon.de/dp/B00NQA1B0E)
**~~View all trending →~~**
## **What buyers say about based curl cream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Eignung für lockiges Haar**22%
*“Perfekt für Curley hair”*
**Geruch**18%
*“Duftet so gut”*
**Qualität insgesamt**17%
*“Super Produkte”*
**Haarstyling**7%
*“der Hairstyle hat ein super Ergebnis.”*
**Preis-Leistungs-Verhältnis**6%
*“Tooop günstiger als wie Müller”*
**Feucht/Trocken**5%
*“Es spendet viel Feuchtigkeit”*
**Weiches Gefühl**4%
*“Weiche, hydratisierte Locken mit weniger Frizz”*
**Eignung Glattes Haar**3%
*“Für Locken ganz gut”*
**beworben Vs Tatsächliches Produkt**3%
*“Hält, was es verspricht”*
**Perücke/Kunsthaarqualität**2%
*“Schöne Locken”*
### **What buyers complain about **
**Haarverwandt**14%
*“Wie ein Klettverschluss – Haare völlig ruiniert”*
**Eignung für kurzes Haar**8%
*“Verklebt nur die Haare”*
**Eignung für lockiges Haar**7%
*“definiert die Locken nicht mehr so fluffig.”*
**Haftung/Klebrigkeit**6%
*“Es ist, als hätten die Haare eine klebrige, strohige Struktur bekommen, die sich sofort wieder ineinander verhakt”*
**Auslaufsicher**5%
*“Drei aus drei Flaschen sind ausgelaufen”*
**Natürliche Inhaltsstoffe**4%
*“Für Naturlocken seit Jahren nichts besseres entdeckt”*
**Griff**4%
*“der meinen Haaren nicht die nötige Griffigkeit verleiht.”*
**Abdeckung**4%
*“Pflegewirkung ist bei mir gleich null, im Gegenteil trocknet sie meine Haare noch mehr aus”*
**Preis-Leistungs-Verhältnis**4%
*“Teuer”*
**Allergien**4%
*“Meine eher sensible Kopfhaut wird durch die Produkte gereizt”*
### **Top return reasons **
**Funktionalität insgesamt**14%
**Gesamtgröße**12%
**Eignung für kurzes Haar**10%
**Geruch**9%
**Haarverwandt**9%
**beworben Vs Tatsächliches Produkt**8%
**Motorleistung**6%
**Haftung/Klebrigkeit**5%
**Auslaufsicher**5%
**schädigen/verbrennen Haare**4%
## **Common questions**
- **Is based curl cream profitable to sell on Amazon Germany?**
- The niche generates €104K/yr across 19 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.1%. Flapen's verdict: Skip it (44/100).
- **How competitive is the based curl cream niche?**
- 3 brands and 63 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in based curl cream?**
- Top complaints mined from reviews: Haarverwandt, Eignung für kurzes Haar, Eignung für lockiges Haar. The return rate is 0.2%.
- **What does it cost to enter the based curl cream niche?**
- Listings span €5.00–€30.51; the average listing price is €8.71 (sweet spot $15–$100). The average incumbent carries 9,733 reviews — the moat a new listing must climb.
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