---
title: "Barber — €91K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/barber"
last_updated: "2026-08-10T08:49:11.918Z"
locale: en
meta:
description: "Niche score 48/100 · €91K/yr market · 201K searches/yr · €9.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · €91K/yr market · 201K searches/yr · €9.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Barber — €91K/yr Amazon DE Niche (2026) - Flapen"
---
# **barber**
**Skip it**
Prices mostly outside the sweet spot ($3.38–$17.53) — this niche doesn't clear our bar today.
Market size 23Growth 23Conversion 55Competition 75Returns 99Price range 18Avg price 33Brand share 25Review moat 72Quality gap 57
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Competition**
**Great****40%**
top-5 click share — an open shelf
**Review moat**
**Good****617.64**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****€9.92**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****€91K**
€91K/yr · 201K searches
**Growth**
**Bad****-4.3%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****€3.38–€17.53**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Germany niche tracking, barber is a €91K/yr Amazon Germany market (201K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 48/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **barber market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **€79K–€99K**
- units × avg price
- **Conversion rate**
- **4.5%**
- **Avg BSR**
- **#54**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **81%**
- **Out of stock**
- **5.6%**
- **Avg brand age**
- **75 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.
**Brands**
**11 **▲rising
**Sellers**
**57**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**40%**
Top 20: 84%
**Open market**
**6%**
- barber marmara54% - LORENTI TOKYO & SEOUL13% - Marmara12% - nishman7% - novon5% - Bandido4% - Open — no brand owns it (5 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.3% search growth over the last 90 days.
5K3KPrime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/de/kosmetik/barber/trend)
## **Top barber search terms**
- **barber cologne**32K/yr-9.5%4.5% conv. - **cologne barber**26K/yr-13.0%4.9% conv. - **cologne**22K/yr-8.8%2.0% conv. - **colonia**19K/yr-15.0%2.3% conv. - **eau de cologne**13K/yr+28.0%1.3% conv. - **barber marmara**15K/yr-0.6%2.9% conv. - **after shave spray**10K/yr+4.3%1.7% conv. - **barber spray**8K/yr+23.0%4.4% conv. - **colonia barber**7K/yr+1.3%3.9% conv. - **haarparfüm herren**7K/yr-4.6%2.0% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/barber/search-terms)
## **Top barber products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%€4K8%€7K12%€11K16%€14K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BARBER MARMARA No.1 Eau de Cologne Pump-spray Herren (1x 250ml) After Shave Men - Duftwasser - Rasierwasser Männer - Erfrischt kühlt - Duft Herren - Desinfizierend 70 Alkohol (No.1)**barber marmara**€9.19**4.4★1,350 rev](https://www.amazon.de/dp/B07CSSGVBC) [2**Barber Marmara No.21 Eau De Cologne für Männer türkisches Aftershave Spray amberner holziger Moschusduft langanhaltender Duft 400ml**barber marmara**€11.50**4.4★1,350 rev](https://www.amazon.de/dp/B09NF1HCWS) [3**Barber Marmara Graffiti Mix Mini Eau de Cologne for Men Gift Set EDC Aftershave Sprays Travel Size Colognes Turkish Barbershop Long Lasting Fragrance Set Fresh Woody Citrus Scents 5 x 50ml**barber marmara**€14.52**4.3★288 rev](https://www.amazon.de/dp/B0BZDXYSRK) [4**Barber Marmara No.22 EDC Herren Eau de Cologne türkisches Aftershave frischer zitrusartiger Duft aquatisch & holzig langanhaltender Barbershop-Duft 400ml**barber marmara**€11.10**4.4★517 rev](https://www.amazon.de/dp/B09NF1SKG9) [5**Marmara Kolonya Zitrone 400ml mit Box | Türkisches Duftwasser | Aftershave | türkisches Hand Wasser | Rasierwasser | Kölnisch Wasser | traditionell türkisch | Eau de Cologne Lemon | 80 Alkohol**Marmara**€7.80**4.6★394 rev](https://www.amazon.de/dp/B09YQGZQGR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Marmara Lemon Eau de Cologne 1L mit Pumpe 80% Alkohol Erfrischendes Zitronen-Kolonya für Damen & Herren Hautdesinfektion & Aftershave - Limon Kolonya (Lemon)**Marmara**€11.80**25 rev10mo ago](https://www.amazon.de/dp/B0FR3FMRNL) [**Gummy Amber Eau de Cologne Spray 400ml Erfrischendes After Shave Duftwasser Unisex Rasierwasser mit langanhaltendem Amberduft Barber Cologne für Männer & Frauen**Gummy**€10.11**78 rev1y ago](https://www.amazon.de/dp/B0DKNWPPZ7) [**LORENTI TOKYO & SEOUL Barber Cologne 400ml WILD | After Shave Spray für Männer | Herren Rasur Duftwasser - Barber Eau de Cologne mit praktischen Pump-Spender | Erfrischend & Pflegend - EDC**LORENTI TOKYO & SEOUL**€8.02**108 rev1y ago](https://www.amazon.de/dp/B0CTFVNTJP) [**LORENTI TOKYO & SEOUL Barber Cologne 400ml ICEBERG | After Shave Spray für Männer | Herren Rasur Duftwasser - Barber Eau de Cologne mit praktischen Pump-Spender | Erfrischend & Pflegend - EDC**LORENTI TOKYO & SEOUL**€7.87**137 rev1y ago](https://www.amazon.de/dp/B0BPF975SJ) [**LORENTI TOKYO & SEOUL Barber Cologne 400ml ETERNAL | After Shave Spray für Männer | Herren Rasur Duftwasser - Barber Eau de Cologne mit praktischen Pump-Spender | Erfrischend & Pflegend - EDC**LORENTI TOKYO & SEOUL**€8.00**131 rev1y ago](https://www.amazon.de/dp/B0BPF9YHV1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NISHMAN 04 After Shave Cologne 70 Alkohol desinfizierend - Lemon 400 ml XL**nishman**€8.54**4.3★**▲ 212%**](https://www.amazon.de/dp/B08SB78K7B) [**Barber Marmara No.25 Aftershave Spray für Männer erfrischend zitrisch-holziger Duft langanhaltend 400ml**barber marmara**€11.50**4.3★**▲ 185%**](https://www.amazon.de/dp/B09NF2LLSW) [**BARBER MARMARA Limon Kolonya 80 3x150ml Pump-Spray | Eau de Cologne | After Shave**barber marmara**€12.50**4.4★**▲ 147%**](https://www.amazon.de/dp/B08T1N4B2P) [**Barber Marmara No.21 Eau De Cologne für Männer türkisches Aftershave Spray amberner holziger Moschusduft langanhaltender Duft 400ml**barber marmara**€11.50**4.4★**▲ 115%**](https://www.amazon.de/dp/B09NF1HCWS) [**Marmara Lemon Eau de Cologne 1L mit Pumpe 80% Alkohol Erfrischendes Zitronen-Kolonya für Damen & Herren Hautdesinfektion & Aftershave - Limon Kolonya (Lemon)**Marmara**€11.80**4.8★**▲ 111%**](https://www.amazon.de/dp/B0FR3FMRNL)
**~~View all trending →~~**
## **What buyers say about barber**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geruch**68%
*“Duft”*
**Qualität insgesamt**8%
*“Super Produkt”*
**Preis-Leistungs-Verhältnis**5%
*“Fairer Preis”*
**beworben Vs Tatsächliches Produkt**4%
*“So wie es sein soll”*
**Komfort insgesamt**3%
*“Natürlich auch für den alltäglichen Gebrauch sehr angenehm”*
**Benutzerfreundlichkeit**2%
*“Vielseitig nutzbar”*
**Eignung heißes Wetter**1%
*“Ich kann es auf jeden Fall empfehlen, gerade an warmen Tagen hat es eine leichte Frische”*
**Gesamtgröße**1%
*“Passt”*
**Geschenk Zweck**1%
*“Sehr schönes Geschenk”*
**Effizienz**1%
*“Perfect and perfect Effekt as always”*
### **What buyers complain about **
**Geruch**51%
*“Stinkt fürchterlich”*
**Preis-Leistungs-Verhältnis**7%
*“Mega Produkt & Mega teuer”*
**Qualität insgesamt**6%
*“Läuft aus, schlechte Qualität”*
**Alkoholgehalt**6%
*“Keine Alkohol Wirkung”*
**Haltbarkeit**6%
*“Hält aber nicht”*
**Farbe**3%
*“Das ist nur gefärbtes Wasser”*
**Empfindlichkeit insgesamt**3%
*“Nicht mein Ding, es stingt”*
**Auslaufsicher**3%
*“Deckel undicht”*
**beworben Vs Tatsächliches Produkt**2%
*“Nicht das Produkt wie es beschrieben wurde”*
**Funktionalität insgesamt**2%
*“Der Atomizer funktioniert kaum”*
### **Top return reasons **
**Geruch**54%
**Auslaufsicher**12%
**beworben Vs Tatsächliches Produkt**10%
**Motorleistung**6%
**Defekt Material/Teile**5%
**Gesamtgröße**4%
**Preis-Leistungs-Verhältnis**3%
**Funktionalität insgesamt**2%
**Haftung/Klebrigkeit**1%
**Lücke/Loch**1%
## **Common questions**
- **Is barber profitable to sell on Amazon Germany?**
- The niche generates €91K/yr across 36 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.3%. Flapen's verdict: Skip it (48/100).
- **How competitive is the barber niche?**
- 11 brands and 57 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in barber?**
- Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, Qualität insgesamt. The return rate is 0.2%.
- **When does demand for barber peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the barber niche?**
- Listings span €3.38–€17.53; the average listing price is €9.92 (sweet spot $15–$100). The average incumbent carries 618 reviews — the moat a new listing must climb.
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