---
title: "Augenserum — €105K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/augenserum"
last_updated: "2026-08-09T23:23:01.173Z"
locale: en
meta:
description: "Niche score 52/100 · €105K/yr market · 83K searches/yr · €14.46 avg price. Soft demand (-23.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · €105K/yr market · 83K searches/yr · €14.46 avg price. Soft demand (-23.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Augenserum — €105K/yr Amazon DE Niche (2026) - Flapen"
---
# **augenserum**
**Worth a look**
Shows low returns (0.2%), but soft demand (-23.0% this quarter) keeps it on the watch list.
Market size 26Growth 13Conversion 82Competition 60Returns 99Price range 55Avg price 71Brand share 41Review moat 23Quality gap 73
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****€14.46**
avg listing price — sweet spot $15–$100
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****€6.88–€24.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****€105K**
€105K/yr · 83K searches
**Review moat**
**Bad****7,706**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-23.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, augenserum is a €105K/yr Amazon Germany market (83K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **augenserum market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **€72K–€87K**
- units × avg price
- **Conversion rate**
- **8.8%**
- **Avg BSR**
- **#77**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **11.5%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**114**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 90%
**Open market**
**16%**
- M. Asam53% - The Ordinary14% - Beauty of Joseon6% - AXIS-Y4% - L'Oreal Paris4% - medicube4% - Open — no brand owns it (8 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -23.0% search growth over the last 90 days.
5K4KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/de/kosmetik/augenserum/trend)
## **Top augenserum search terms**
- **augenserum**25K/yr-24.8%3.3% conv. - **eye serum**12K/yr-24.9%3.8% conv. - **asam beauty augencreme**8K/yr-10.8%9.7% conv. - **m asam augencreme**8K/yr-14.6%7.3% conv. - **augenserum gegen falten und augenringe**9K/yr-35.6%4.1% conv. - **augen serum**7K/yr-25.5%2.6% conv. - **m.asam augencreme**4K/yr-14.8%8.8% conv. - **asam augencreme**3K/yr-9.5%10.1% conv. - **asam beauty augenserum**2K/yr-34.4%14.0% conv. - **m asam augenserum**1K/yr+7.7%10.1% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/augenserum/search-terms)
## **Top augenserum products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%€5K10%€10K15%€16K20%€21K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**M. Asam MAGIC CARE Perfect Eye Augenserum (25 ml) Gegen Dunkle Augenringe und Schwellungen Serum Mit 360 Straffungseffekt & Hyaluronsäure**M. Asam**€15.78**4.2★1,784 rev](https://www.amazon.de/dp/B0BHYYMRP5) [2**The Ordinary Caffeine Solution 5% + EGCG Augenserum gegen Augenringe und müde Augen 30ml**The Ordinary**€7.62**4.4★2,713 rev](https://www.amazon.de/dp/B09N6Z61GL) [3**M. Asam AQUA INTENSE Hyaluron Augencreme (30ml) Parfümfreie Augenpflege mit Hyaluron & Silicium Spendet Feuchtigkeit & Polstert Trockenheitsfältchen auf Für eine Frische & Strahlende Augenpartie**M. Asam**€18.85**4.4★380 rev](https://www.amazon.de/dp/B0DSJSGQJH) [4**Beauty of Joseon Revive eye serum Ginseng + Retinal | Korean Skincare Augencreme-ideal mit Augenpads Gegen falten ungleichmäßigen Hautton Serum zur Augenpflege 30ml**Beauty of Joseon**€13.66**4.4★19,090 rev](https://www.amazon.de/dp/B0B45LL4DD) [5**M. Asam MAGIC CARE Perfect Eye Augenserum (7 ml) Gegen Dunkle Augenringe und Schwellungen Serum Mit 360 Straffungseffekt & Hyaluronsäure**M. Asam**€7.88**4.2★1,784 rev](https://www.amazon.de/dp/B0DZD6CR1M)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Koffein Augenserum Anti-Aging Augencreme gegen Falten und Augenringe mit Hyaluronsäure Lindert Schwellungen Augenpflege für Männer und Frauen**Tiepetly**€7.55**56 rev5mo ago](https://www.amazon.de/dp/B0G81TR7Z5) [**Koffein Augenserum mit 360 Massage Roll On Augencreme Gegen Falten und Augenringe Entfernen Niacinamide Augencreme Gegen Tränensäcke Feuchtigkeitsspendende Anti Aging Caffeine Eye Cream 20ml**Ultell**€8.11**46 rev9mo ago](https://www.amazon.de/dp/B0FSRL3J7W) [**Medicube Salmon DNA PDRN Pink Peptid-Augenserum mit Niacinamid und 99% reinem Retinol Gegen feine Linien & ungleichmäßigen Hautton Koreanische Hautpflege 1.01 fl.oz**medicube**€13.44**4,339 rev1y ago](https://www.amazon.de/dp/B0DWMSM6Y9) [**M. Asam MAGIC CARE Perfect Eye Augenserum (7 ml) Gegen Dunkle Augenringe und Schwellungen Serum Mit 360 Straffungseffekt & Hyaluronsäure**M. Asam**€7.88**1,784 rev1y ago](https://www.amazon.de/dp/B0DZD6CR1M) [**M. Asam AQUA INTENSE Mimic Booster Serum (20ml) Anti Aging Serum Mit Hyaluron Munapsys & Aloe Vera Zur Reduktion Von Mimikfalten Parfümfrei Für Empfindliche Haut**M. Asam**€15.90**1,080 rev1y ago](https://www.amazon.de/dp/B0DSPVL6G9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Koffein Augenserum Anti-Aging Augencreme gegen Falten und Augenringe mit Hyaluronsäure Lindert Schwellungen Augenpflege für Männer und Frauen**Tiepetly**€7.55**4.4★**▲ 189%**](https://www.amazon.de/dp/B0G81TR7Z5) [**Medicube Salmon DNA PDRN Pink Peptid-Augenserum mit Niacinamid und 99% reinem Retinol Gegen feine Linien & ungleichmäßigen Hautton Koreanische Hautpflege 1.01 fl.oz**medicube**€13.44**4.4★**▲ 144%**](https://www.amazon.de/dp/B0DWMSM6Y9) [**Koffein Augenserum mit 360 Massage Roll On Augencreme Gegen Falten und Augenringe Entfernen Niacinamide Augencreme Gegen Tränensäcke Feuchtigkeitsspendende Anti Aging Caffeine Eye Cream 20ml**Ultell**€8.11**4.3★**▲ 133%**](https://www.amazon.de/dp/B0FSRL3J7W) [**The Ordinary Multi-Peptide Eye Serum Anti-Aging-Formel gegen Krähenfüße Augenringe und Schwellungen 15ml**The Ordinary**€21.35**4.5★**▲ 105%**](https://www.amazon.de/dp/B0BV6YFW33) [**The Ordinary Caffeine Solution 5% + EGCG Augenserum gegen Augenringe und müde Augen 30ml**The Ordinary**€7.62**4.4★**▲ 80%**](https://www.amazon.de/dp/B09N6Z61GL)
**~~View all trending →~~**
## **Common questions**
- **Is augenserum profitable to sell on Amazon Germany?**
- The niche generates €105K/yr across 28 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -23.0%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the augenserum niche?**
- 14 brands and 114 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 81% of demand.
- **When does demand for augenserum peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the augenserum niche?**
- Listings span €6.88–€24.76; the average listing price is €14.46 (sweet spot $15–$100). The average incumbent carries 7,706 reviews — the moat a new listing must climb.
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