---
title: "Augenbrauen — €73K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/augenbrauen"
last_updated: "2026-08-09T22:35:54.831Z"
locale: en
meta:
description: "Niche score 45/100 · €73K/yr market · 178K searches/yr · €8.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · €73K/yr market · 178K searches/yr · €8.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Augenbrauen — €73K/yr Amazon DE Niche (2026) - Flapen"
---
# **augenbrauen**
**Skip it**
A deep review moat (22,855 avg reviews) — this niche doesn't clear our bar today.
Market size 18Growth 21Conversion 57Competition 57Returns 99Price range 48Avg price 23Brand share 26Review moat 15Quality gap 78
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.9%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****€2.61–€26.33**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Bad****€8.41**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-7.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****€73K**
€73K/yr · 178K searches
**Review moat**
**Bad****22,854.64**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon Germany niche tracking, augenbrauen is a €73K/yr Amazon Germany market (178K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 45/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **augenbrauen market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **€67K–€84K**
- units × avg price
- **Conversion rate**
- **4.9%**
- **Avg BSR**
- **#34**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **96%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**69**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 90%
**Open market**
**9%**
- NYX PROFESSIONAL MAKEUP80% - Syoss3% - MAYBELLINE3% - HZZYJ2% - Molain2% - Wilkinson Sword2% - Open — no brand owns it (6 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 87 weeks — -7.7% search growth over the last 90 days.
5K3KHoliday '24Prime Day '25Spike '25Black Friday '25 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/de/kosmetik/augenbrauen/trend)
## **Top augenbrauen search terms**
- **augenbrauen**76K/yr-11.0%1.1% conv. - **nyx augenbrauenstift**64K/yr+1.8%6.7% conv. - **eyebrow**13K/yr-14.5%0.8% conv. - **nyx augenbrauen**8K/yr-25.2%4.7% conv. - **augenbraun**6K/yr-3.8%0.5% conv. - **nyx brow**4K/yr-25.2%4.0% conv. - **augenbrauenstift nyx**4K/yr-0.3%5.3% conv. - **nyx eyebrow**4K/yr-21.1%3.2% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/augenbrauen/search-terms)
## **Top augenbrauen products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€7K20%€15K30%€22K40%€29K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NYX Professional Makeup Augenbrauenstift Micro Brow Pencil Beidseitig mit ausdrehbarem Augenbrauenstift und Bürstchen Wasserfest Eyebrow Pencil Vegane Formel Farbton: 05 Ash Brown**NYX PROFESSIONAL MAKEUP**€6.52**4.4★68,608 rev](https://www.amazon.de/dp/B00WZRQNAC) [2**NYX Professional Makeup Augenbrauenstift Lift n Snatch Brow Tint Pen Wischfest Transferfest Ash Brown**NYX PROFESSIONAL MAKEUP**€8.27**4.5★26,078 rev](https://www.amazon.de/dp/B08MRKPT9H) [3**NYX Professional Makeup Augenbrauenstift Lift n Snatch Brow Tint Pen Wischfest Transferfest Black**NYX PROFESSIONAL MAKEUP**€8.74**4.5★26,076 rev](https://www.amazon.de/dp/B08MRC7JXN) [4**NYX Professional Makeup Augenbrauenstift Micro Brow Pencil Beidseitig mit ausdrehbarem Augenbrauenstift und Bürstchen Wasserfest Eyebrow Pencil Vegane Formel Farbton: 01 Taupe**NYX PROFESSIONAL MAKEUP**€6.75**4.4★68,597 rev](https://www.amazon.de/dp/B00WZRJSPY) [5**NYX Professional Makeup Augenbrauenstift Lift n Snatch Brow Tint Pen Wischfest Transferfest Espresso**NYX PROFESSIONAL MAKEUP**€8.51**4.5★26,078 rev](https://www.amazon.de/dp/B08MRMLTKQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NYX Professional Makeup Fluff & Snatch Brow Powder Pen Creme-zu-Puder-Brauenfüller 05 Cool Ash Brown**NYX PROFESSIONAL MAKEUP**€11.66**635 rev6mo ago](https://www.amazon.de/dp/B0FZCD39QZ) [**NYX Professional Makeup Fluff & Snatch Brow Powder Pen Creme-zu-Puder-Brauenfüller 02 Taupe**NYX PROFESSIONAL MAKEUP**€11.45**631 rev6mo ago](https://www.amazon.de/dp/B0FZCF886G) [**NYX Professional Makeup Brow Glue Crazy Lift Ultra starkes Augenbrauengel Für bis zu 24h Halt 7ml**NYX PROFESSIONAL MAKEUP**€8.01**14,469 rev1y ago](https://www.amazon.de/dp/B0F2TLPT18) [**Maybelline New York Augenbrauengel Für definierte Augenbrauen Starker Halt ohne abzublättern oder zu kleben Integriertes Styling-Bürstchen Super Lock Brow Glue Transparent 8 g**MAYBELLINE**€6.06**2,645 rev2y ago](https://www.amazon.de/dp/B0CWS16Y87) [**Beauty7 Augenbrauen Wachsstreifen 24 vorgeschnittene haarentfernung Kaltwachsstreifen mit 4stk Reiniger Öl Tücher schnell & schmerzarm bis zu 6 Wochen glatte Haut**Beauty7**€6.02**335 rev4y ago](https://www.amazon.de/dp/B0B23ZSCKQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NYX Professional Makeup Fluff & Snatch Brow Powder Pen Creme-zu-Puder-Brauenfüller 02 Taupe**NYX PROFESSIONAL MAKEUP**€11.45**3.9★**▲ 316%**](https://www.amazon.de/dp/B0FZCF886G) [**NYX Professional Makeup Fluff & Snatch Brow Powder Pen Creme-zu-Puder-Brauenfüller 05 Cool Ash Brown**NYX PROFESSIONAL MAKEUP**€11.66**3.9★**▲ 311%**](https://www.amazon.de/dp/B0FZCD39QZ) [**NYX Professional Makeup Augenbrauenstift Lift n Snatch Brow Tint Pen Wischfest Transferfest Black**NYX PROFESSIONAL MAKEUP**€8.74**4.5★**▲ 103%**](https://www.amazon.de/dp/B08MRC7JXN) [**NYX Professional Makeup Augenbrauenstift Lift n Snatch Brow Tint Pen Wischfest Transferfest Espresso**NYX PROFESSIONAL MAKEUP**€8.51**4.5★**▲ 51%**](https://www.amazon.de/dp/B08MRMLTKQ) [**NYX Professional Makeup Augenbrauenstift Micro Brow Pencil Beidseitig mit ausdrehbarem Augenbrauenstift und Bürstchen Wasserfest Eyebrow Pencil Vegane Formel Farbton: 06 Brunette**NYX PROFESSIONAL MAKEUP**€7.04**4.4★**▲ 34%**](https://www.amazon.de/dp/B017OF39W4)
**~~View all trending →~~**
## **What buyers say about augenbrauen**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**17%
*“Bestes Produkt”*
**Farbe**11%
*“Plus es sieht ganz natürlich aus”*
**Haltbarkeit**11%
*“Haltbarkeit gut”*
**Benutzerfreundlichkeit**10%
*“So easy in der Anwendung”*
**Einfache Anwendung**10%
*“Interessanter Applikator”*
**Wimpernqualität**4%
*“Bestes gel für Wimpern was ich je hatte”*
**Preis-Leistungs-Verhältnis**3%
*“Jeden Euro wert”*
**beworben Vs Tatsächliches Produkt**3%
*“Genau so sollte es sein”*
**Weiches Gefühl**2%
*“Gerade wenn man es etwas softer mag”*
**Haftung/Klebrigkeit**2%
*“Der Glue lässt sich dank dem Bürstchen sehr leicht und präzise auftragen und hält dann auch den ganzen Tag über”*
### **What buyers complain about **
**Farbe**12%
*“Gibt kaum Farbe ab”*
**Haltbarkeit**11%
*“Hält kaum”*
**Preis-Leistungs-Verhältnis**8%
*“Ich war bei dem Preis erst echt skeptisch, ob das Ganze überhaupt was bringt”*
**Farbverblassen/Verfärbung**4%
*“sogar die Farbe hat sich verändert.”*
**Haftung/Klebrigkeit**4%
*“Schlechtester Augenbraukleber”*
**Allergien**4%
*“Schwellung”*
**Gesamtgröße**3%
*“Für mich passt das Augenbrauengel überhaupt nicht”*
**Funktionalität insgesamt**3%
*“Nicht effektiv”*
**Qualität insgesamt**3%
*“leider nicht mehr so gut wie das vorherige Produkt,”*
**Feucht/Trocken**3%
*“Leider ist der Stift den ich erhalten habe total trocken”*
### **Top return reasons **
**Farbe**24%
**Funktionalität insgesamt**12%
**Gesamtgröße**12%
**beworben Vs Tatsächliches Produkt**8%
**Preis-Leistungs-Verhältnis**5%
**Inhaltsstoffe – insgesamt**5%
**Qualität insgesamt**4%
**Haftung/Klebrigkeit**3%
**Produktzustand**3%
**Wasserbeständigkeit**3%
## **Common questions**
- **Is augenbrauen profitable to sell on Amazon Germany?**
- The niche generates €73K/yr across 28 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -7.7%. Flapen's verdict: Skip it (45/100).
- **How competitive is the augenbrauen niche?**
- 12 brands and 69 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in augenbrauen?**
- Top complaints mined from reviews: Farbe, Haltbarkeit, Preis-Leistungs-Verhältnis. The return rate is 0.1%.
- **When does demand for augenbrauen peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the augenbrauen niche?**
- Listings span €2.61–€26.33; the average listing price is €8.41 (sweet spot $15–$100). The average incumbent carries 22,855 reviews — the moat a new listing must climb.
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