---
title: "Armani Code Parfum Herren — €418K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/armani-code-parfum-herren"
last_updated: "2026-08-09T22:32:39.562Z"
locale: en
meta:
description: "Niche score 45/100 · €418K/yr market · 163K searches/yr · €66.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · €418K/yr market · 163K searches/yr · €66.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Armani Code Parfum Herren — €418K/yr Amazon DE Niche (2026) - Flapen"
---
# **armani code parfum herren**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 56Growth 24Conversion 48Competition 20Returns 98Price range 89Avg price 87Brand share 0Review moat 71Quality gap 33
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Price range**
**Great****€26.86–€105.66**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****€66.96**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****659**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****€418K**
€418K/yr · 163K searches
**Conversion**
**Okay****3.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-1.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****76%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=de&signal=high_price "Avg price > $50")
According to Flapen's Amazon Germany niche tracking, armani code parfum herren is a €418K/yr Amazon Germany market (163K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **armani code parfum herren market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **€268K–€335K**
- units × avg price
- **Conversion rate**
- **3.8%**
- **Avg BSR**
- **#679**
- **Page quality**
- **0%**
- **Prime**
- **77%**
- **Sponsored**
- **0%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **85 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**64**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**76%**
Top 20: 100%
**Open market**
**0%**
- Armani Beauty85% - GIORGIO ARMANI8% - Emporio Armani8% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.8% search growth over the last 90 days.
13K8KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.3×
[**Open Trend **](https://flapen.com/research/de/kosmetik/armani-code-parfum-herren/trend)
## **Top armani code parfum herren search terms**
- **armani code parfum herren**117K/yr-2.6%2.8% conv. - **armani code**32K/yr-1.6%2.1% conv. - **armani code parfum**5K/yr+19.8%1.0% conv. - **armani black code**3K/yr+11.1%1.6% conv. - **armani code herren**3K/yr-5.4%3.6% conv. - **armani code profumo**3K/yr-21.5%0.0% conv. - **armani code colonia**801/yr-9.0%0.0% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/armani-code-parfum-herren/search-terms)
## **Top armani code parfum herren products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€42K20%€84K30%€126K40%€167K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**GIORGIO ARMANI Armani Code Eau de Toilette for Men 125ml**Armani Beauty**€68.91**4.6★682 rev](https://www.amazon.de/dp/B0BTDCRCXF) [2**GIORGIO ARMANI Code Parfum 30 ml frischer und aromatischer Herrenduft Bergamotte Muskatellersalbei Tonkabohnen-Noten**Armani Beauty**€51.07**4.6★84 rev](https://www.amazon.de/dp/B0DBM8TGHY) [3**Giorgio Armani Code Le Parfum homme/man Eau de Parfum 125 ml**Armani Beauty**€85.93**4.6★1,252 rev](https://www.amazon.de/dp/B0B946ZKHN) [4**Armani - Armani Code Eau De Toilette Vapo 125 ml**GIORGIO ARMANI**€89.54**4.3★127 rev](https://www.amazon.de/dp/B00C4A2OJE) [5**Code Herren von Giorgio Armani Eau de Toilette Spray 50 ml.**Armani Beauty**€49.77**4.6★2,698 rev](https://www.amazon.de/dp/B000XE4A22)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**GIORGIO ARMANI Code Parfum 30 ml frischer und aromatischer Herrenduft Bergamotte Muskatellersalbei Tonkabohnen-Noten**Armani Beauty**€51.07**84 rev1y ago](https://www.amazon.de/dp/B0DBM8TGHY) [**GIORGIO ARMANI Emporio He Lui Il Él Classic Eau de Toilette 100 ml**Emporio Armani**€43.16**207 rev1y ago](https://www.amazon.de/dp/B0DV4N87GS) [**Armani Code Eau De Parfum 50 ml Recargable Körperpflege und Gesundheit**Armani Beauty**€78.99**80 rev1y ago](https://www.amazon.de/dp/B0DBRD2DKK) [**Armani Beauty - Code - Eau de Parfum - Cologne for Men - Fougère Ambery Spicy Herrenduft - Grüne Mandarine Muskatnuss Tonkabohne**Armani Beauty**€79.73**146 rev1y ago](https://www.amazon.de/dp/B0DBRBVW63) [**Giorgio Armani Code Homme Eau de Toilette 200ml**Armani Beauty**€105.66**123 rev2y ago](https://www.amazon.de/dp/B0CDXWSYQ4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Armani Beauty - Code - Eau de Parfum - Cologne for Men - Fougère Ambery Spicy Herrenduft - Grüne Mandarine Muskatnuss Tonkabohne**Armani Beauty**€79.73**4.5★**▲ 302%**](https://www.amazon.de/dp/B0DBRBVW63) [**GIORGIO ARMANI Emporio He Lui Il Él Classic Eau de Toilette 100 ml**Emporio Armani**€43.16**4.5★**▲ 269%**](https://www.amazon.de/dp/B0DV4N87GS) [**Armani Code Eau De Parfum 50 ml Recargable Körperpflege und Gesundheit**Armani Beauty**€78.99**4.6★**▲ 161%**](https://www.amazon.de/dp/B0DBRD2DKK) [**Armani - ARMANI CODE FEMME edp vaporizador 50 ml**Armani Beauty**€61.13**4.8★**▲ 80%**](https://www.amazon.de/dp/B00F645UQ4) [**Giorgio Armani Code Homme Eau de Toilette 200ml**Armani Beauty**€105.66**4.4★**▲ 80%**](https://www.amazon.de/dp/B0CDXWSYQ4)
**~~View all trending →~~**
## **What buyers say about armani code parfum herren**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geruch**82%
*“Original Duft”*
**Qualität insgesamt**4%
*“Die Qualität des Artikels ist herausragend”*
**beworben Vs Tatsächliches Produkt**4%
*“Genau richtig”*
**Haltbarkeit**2%
*“hält den ganzen Tag”*
**Komfort insgesamt**2%
*“Angenehm und nicht zu aufdringlich”*
**Preis-Leistungs-Verhältnis**1%
*“Preisleistung super”*
**Weiches Gefühl**1%
*“Sanft und dennoch intensiv :-”*
**Geschenk Zweck**1%
*“Da er ein Geschenk war, kann ich zum Duft leider nichts sagen”*
### **What buyers complain about **
**Geruch**43%
*“Super Duft unübertroffen”*
**Qualität insgesamt**11%
*“Keine Richtige Performance für die Exklusivität der Marke”*
**Stärke**11%
*“schwach und endet schnell innerhalb eines Monats”*
**Preis-Leistungs-Verhältnis**9%
*“nicht günstig”*
**Auslaufsicher**4%
*“Leider kam es beschädigtes, großteils ausgelaufen, was jedoch von Amazon reguliert wurde”*
### **Top return reasons **
**Geruch**50%
**beworben Vs Tatsächliches Produkt**25%
**Feucht/Trocken**7%
**Defekt Material/Teile**7%
**Qualität insgesamt**7%
**Haltbarkeit**4%
## **Common questions**
- **Is armani code parfum herren profitable to sell on Amazon Germany?**
- The niche generates €418K/yr across 13 tracked products. 90-day search growth is -1.8%. Flapen's verdict: Skip it (45/100).
- **How competitive is the armani code parfum herren niche?**
- 3 brands and 64 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in armani code parfum herren?**
- Top complaints mined from reviews: Geruch, Qualität insgesamt, Stärke. The return rate is 0.3%.
- **When does demand for armani code parfum herren peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.3× the quietest.
- **What does it cost to enter the armani code parfum herren niche?**
- Listings span €26.86–€105.66; the average listing price is €66.96 (sweet spot $15–$100). The average incumbent carries 659 reviews — the moat a new listing must climb.
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