---
title: "Search terms — antitranspirant - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/antitranspirant/search-terms"
last_updated: "2026-07-21T15:03:47.520Z"
locale: en
meta:
  description: "Niche score 73/100 · €352K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 73/100 · €352K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — antitranspirant - Flapen"
---

# **antitranspirant**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 53Growth 82Conversion 77Competition 77Returns 99Price range 73Avg price 68Brand share 75Review moat 45Quality gap 63

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Growth**

**Great****+77.5%**

90-day search growth — must beat 0% to launch

**Conversion**

**Great****7.6%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Great****38%**

top-5 click share — an open shelf

**Brand share**

**Great****60%**

top-5 brand share — no brand owns this niche

**Price range**

**Good****€2.16–€50.30**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****€14.12**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****€352K**

€352K/yr · 328K searches

**Review moat**

**Okay****1,953.42**

avg incumbent reviews — the moat a new listing must climb