---
title: "anti frizz — €984K/yr Amazon Germany Niche, Score 56/100 - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/anti-frizz"
last_updated: "2026-07-20T18:11:01.178Z"
locale: en
meta:
description: "anti frizz shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "anti frizz shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "anti frizz — €984K/yr Amazon Germany Niche, Score 56/100 - Flapen"
---
# **anti frizz**
**Worth a look**
Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 77Growth 24Conversion 81Competition 57Returns 99Price range 81Avg price 83Brand share 0Review moat 24Quality gap 48
**Returns**
**Incredible****0.3%**
return rate — above 6% kills the launch gate
**Avg price**
**Great****€18.09**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****8.5%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****€6.29–€57.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****€984K**
€984K/yr · 641K searches
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-1.0%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****4,949.24**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, anti frizz is a €984K/yr Amazon Germany market (641K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Aug. Verdict: Worth a look — 56/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **60K–80K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **€1.1M–€1.4M**
- units × avg price
- **Launch success**
- **100%**
- 11 of 11 new (360d)
- **Conversion rate**
- **8.5%**
- **Avg BSR**
- **#112**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **70%**
- **Out of stock**
- **3.2%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **171 days**
## **Competition**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▼falling
**Sellers**
**102**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 86%
**Open market**
**0%**
- KÉRASTASE40% - REVLON PROFESSIONAL23% - Olaplex20% - John Frieda17%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.0% search growth over the last 90 days.
23K18KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Aug · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/de/kosmetik/anti-frizz/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%€49K10%€98K15%€148K20%€197K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 33 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Olaplex N.6 Bond Smoother: Eine Styling-Creme Für Krauses Haar Die Glättet Mit Feuchtigkeit Versorgt Und Haarbruch Reduziert 100 mL**Olaplex**€15.01**4.6★6,413 rev](https://www.amazon.de/dp/B09WX6PPK5) [2**REVLON PROFESSIONAL UniqOne Hair Treatment Classic 150 ml Leave in Haarkur für bessere Kämmbarkeit & Glanz Haarpflege ohne Ausspülen Anti Frizz Spray mit Hitzeschutz vegan**REVLON PROFESSIONAL**€7.10**4.6★64,753 rev](https://www.amazon.de/dp/B00M9B66BU) [3**Kérastase Gloss Absolu Bain Hydra-Glaze Shampoo für langes zu Frizz neigendes Haar Mit Hyaluronsäure Glykolsäure und Wildrosenöl Für intensiven Glanz & Volumen 250ml**KÉRASTASE**€17.64**4.5★3,229 rev](https://www.amazon.de/dp/B0DQTZ2PDD) [4**Kérastase Gloss Absolu Anti-Frizz Glaze Milk All-in-1-Pflegespray für langes zu Frizz neigendes Haar Mit Hyaluronsäure Glykolsäure und Wildrosenöl Hitzeschutz bis zu 230 C 190ml**KÉRASTASE**€28.63**4.4★2,417 rev](https://www.amazon.de/dp/B0DQTXH4S8) [5**Kérastase Gloss Absolu Fondant Insta Glaze Conditioner für langes und zu Frizz neigendes Haar Mit Hyaluronsäure Glykolsäure und Wildrosenöl Für intensiven Glanz & Volumen 250ml**KÉRASTASE**€24.25**4.6★2,113 rev](https://www.amazon.de/dp/B0DQV36Z6R)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kérastase Gloss Absolu Spring Set 2026**KÉRASTASE**€57.64**7 rev4mo ago](https://www.amazon.de/dp/B0GRGXPF9R) [**John Frieda PROfiller+ Shampoo - Inhalt: 250 ml - Für feines & geschwächtes Haar Geeignet für farbbehandeltes Haar**John Frieda**€7.99**11 rev4mo ago](https://www.amazon.de/dp/B0GPY5STR4) [**John Frieda Wunder Reparatur Set - Shampoo 500ml & Conditioner 500ml - Frizz Ease Serie - Für widerspenstiges geschädigtes Haar**John Frieda**€24.53**3 rev4mo ago](https://www.amazon.de/dp/B0GNT4TCKQ) [**John Frieda Traumlocken Set - Shampoo 500ml & Conditioner 500ml - Frizz Ease Serie - Für lockiges welliges Haar**John Frieda**€25.56**20 rev4mo ago](https://www.amazon.de/dp/B0GNT5G7JR) [**Kérastase Gloss Absolu Frizz-Glaze Cream Leave-In Conditioner mit Hitzeschutz für die Haare Anti-Frizz Styling & Curl Cream für Glanz & Geschmeidigkeit Haarpflege für Damen 45 ml**KÉRASTASE**€13.25**92 rev5mo ago](https://www.amazon.de/dp/B0G7ZYKWJD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**John Frieda Traumlocken Set - Shampoo 500ml & Conditioner 500ml - Frizz Ease Serie - Für lockiges welliges Haar**John Frieda**€25.56**4.0★**▲ 285%**](https://www.amazon.de/dp/B0GNT5G7JR) [**John Frieda Wunder Reparatur Set - Shampoo 500ml & Conditioner 500ml - Frizz Ease Serie - Für widerspenstiges geschädigtes Haar**John Frieda**€24.53**4.4★**▲ 281%**](https://www.amazon.de/dp/B0GNT4TCKQ) [**John Frieda - Doppelpack Frizz-Ease Miraculous Recovery - Haarpflegeprodukt für trockenes geschädigtes und krauses Haar - Haarzelleerneuernd**John Frieda**€20.17**4.5★**▲ 271%**](https://www.amazon.de/dp/B07FDCN61V) [**Kérastase Gloss Absolu Spring Set 2026**KÉRASTASE**€57.64**4.6★**▲ 266%**](https://www.amazon.de/dp/B0GRGXPF9R) [**John Frieda Violet Crush Intensiv-Shampoo für blondes Haar 250 ml**John Frieda**€7.52**4.5★**▲ 248%**](https://www.amazon.de/dp/B07X81V4F9)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geruch**23%
*“riecht sooo gut”*
**Qualität insgesamt**13%
*“Super Produkt”*
**Weiches Gefühl**12%
*“Sanfte,”*
**Haarstyling**6%
*“Für Styling oder als Finish wirklich top”*
**Helligkeit/Glanz/Glühen**5%
*“Super Glanz”*
**Preis-Leistungs-Verhältnis**4%
*“Super Preis/Leistung”*
**Eignung für lockiges Haar**4%
*“Ideal auch für Locken”*
**Eignung Glattes Haar**4%
*“Beste Haaröl”*
**beworben Vs Tatsächliches Produkt**3%
*“Wie erwartet”*
**Eignung für gefärbtes Haar**3%
*“Beste Haarmaske, perfekt für meine blondierten Haare”*
### **What buyers complain about **
**Preis-Leistungs-Verhältnis**20%
*“allerdings Preis intensiv”*
**Geruch**20%
*“Badreiniger Geruch”*
**Eignung für lockiges Haar**4%
*“bändigt keinen Frizz.”*
**Ölig/fettig**3%
*“Undacht fettigen Ansatz”*
**Haarverwandt**3%
*“Meine Haare hatten weiterhin Frizz”*
**Feucht/Trocken**3%
*“Trockenere Haare”*
**Qualität insgesamt**3%
*“das hat ja nichts mit der Qualität zu tun.”*
**beworben Vs Tatsächliches Produkt**3%
*“Hält nicht was es verspricht”*
**Helligkeit/Glanz/Glühen**2%
*“Erzeugte keinerlei Glanz”*
**Haftung/Klebrigkeit**2%
*“Stinkt und macht klebrige, babbige Haare”*
### **Top return reasons **
**Geruch**23%
**Eignung für kurzes Haar**10%
**Produktzustand**8%
**Funktionalität insgesamt**8%
**Gesamtgröße**8%
**Ölig/fettig**8%
**Defekt Material/Teile**6%
**beworben Vs Tatsächliches Produkt**5%
**Preis-Leistungs-Verhältnis**4%
**Qualität insgesamt**4%
## **Common questions**
- **Is anti frizz profitable to sell on Amazon Germany?**
- The niche generates €984K/yr across 33 tracked products. 11 of 11 products launched in the last 360 days are still selling. 90-day search growth is -1.0%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the anti frizz niche?**
- 4 brands and 102 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in anti frizz?**
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Geruch, Eignung für lockiges Haar. The return rate is 0.3%.
- **When does demand for anti frizz peak?**
- Demand peaks in Jan–Aug; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the anti frizz niche?**
- Listings span €6.29–€57.64; the average listing price is €18.09 (sweet spot $15–$100). The average incumbent carries 4,949 reviews — the moat a new listing must climb.
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