---
title: "Amazon Adventskalender 2023 — €74K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/amazon-adventskalender-2023"
last_updated: "2026-08-09T23:50:50.133Z"
locale: en
meta:
description: "Niche score 36/100 · €74K/yr market · 279K searches/yr · €76.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · €74K/yr market · 279K searches/yr · €76.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Amazon Adventskalender 2023 — €74K/yr Amazon DE Niche (2026) - Flapen"
---
# **amazon adventskalender 2023**
**Skip it**
Soft demand (-55.4% this quarter) — this niche doesn't clear our bar today.
Market size 19Growth 0Conversion 4Competition 39Returns 98Price range 55Avg price 84Brand share 10Review moat 78Quality gap 52
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****€76.26**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****436.53**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****€17.40–€166.28**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****€74K**
€74K/yr · 279K searches
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-55.4%**
90-day search growth — must beat 0% to launch
**Signals**[** High Price**](https://flapen.com/research/niches?market=de&signal=high_price "Avg price > $50")
According to Flapen's Amazon Germany niche tracking, amazon adventskalender 2023 is a €74K/yr Amazon Germany market (279K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **amazon adventskalender 2023 market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **€305K–€381K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#420**
- **Page quality**
- **0%**
- **Prime**
- **53%**
- **Sponsored**
- **16%**
- **Out of stock**
- **11.0%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▲rising
**Sellers**
**40**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**1%**
- RITUALS70% - NIVEA16% - M. Asam4% - Kneipp4% - JUNG3% - Generisch2% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -55.4% search growth over the last 90 days.
60K40KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 142.7×
[**Open Trend **](https://flapen.com/research/de/kosmetik/amazon-adventskalender-2023/trend)
## **Top amazon adventskalender 2023 search terms**
- **rituals adventskalender**137K/yr-56.4%0.5% conv. - **adventskalender rituals**85K/yr-69.4%0.0% conv. - **nivea adventskalender**18K/yr+11.6%0.0% conv. - **rituals kalender**8K/yr-61.8%0.6% conv. - **adventskalender nivea**29K/yr-42.1%0.0% conv. - **rituals adventskalender 2023**2K/yr-1.1%0.0% conv. - **nivea adventskalender 2022**96/yr-14.3%0.0% conv. - **adventskalender 2023 rituals**81/yr-100.0%0.0% conv. - **weihnachtskalender 2023 für frauen**105/yr+0.0%0.0% conv. - **rituals+adventskalender**215/yr-100.0%0.0% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/amazon-adventskalender-2023/search-terms)
## **Top amazon adventskalender 2023 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€7K20%€15K30%€22K40%€30K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**RITUALS Beauty Adventskalender 2025 luxuriöses Beauty-Geschenkset mit 24 hochwertigen Geschenken aus Hautpflege Körperpflege und Home-Duft für Frauen und Männer**RITUALS**€85.95**4.6★836 rev](https://www.amazon.de/dp/B0FPQNWZMN) [2**Rituals - The Ritual of Advent - Diorama Advent Calendar 2025 - Adventskalender**RITUALS**€121.64**4.2★111 rev](https://www.amazon.de/dp/B0FHHDQ7GJ) [3**Rituals - Adventskalender 2025 - Beige - Advent Calendar Classic - The Ritual of Advent - Count Down to Christmas - 24 Gifts**RITUALS**€81.96**4.5★28 rev](https://www.amazon.de/dp/B0FQP68Q1B) [4**RITUALS Adventskalender - Das klassische Geschenkset zu den Feiertagen mit 24 Körper- Heim- und Kosmetikgeschenken für Männer und Frauen - Enthält verschiedene Duschschäume Körperpeelings**RITUALS**€116.76**4.6★751 rev](https://www.amazon.de/dp/B0DFMB4HMB) [5**RITUALS Adventskalender The Ritual of Advent Premium 2023 24 Geschenke für Frauen und Männer luxuriöse Wellbeing-Produkte Adventskalender in Form eines Weihnachtsdorfes**RITUALS**€159.03**4.5★340 rev](https://www.amazon.de/dp/B0CVXPHXT3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Rituals The Ritual of Advent - Diorama Advent Calendar 2025 - Adventskalender inkl. Glanzelle Warenwert über 175**Generisch**€166.28**7 rev8mo ago](https://www.amazon.de/dp/B0G1K5QQPL) [**NIVEA Adventskalender Herren 2025 - Kompletter Countdown Kalender - Geschenk mit 24 Produkten - Nikolaus und Weihnachtsgeschenke**NIVEA**€71.47**4 rev9mo ago](https://www.amazon.de/dp/B0FSL4H14H) [**Rituals - The Ritual of Advent - Diorama Advent Calendar 2025 - Adventskalender**RITUALS**€121.64**111 rev10mo ago](https://www.amazon.de/dp/B0FHHDQ7GJ) [**Rituals - Adventskalender 2025 - Beige - Advent Calendar Classic - The Ritual of Advent - Count Down to Christmas - 24 Gifts**RITUALS**€81.96**28 rev10mo ago](https://www.amazon.de/dp/B0FQP68Q1B) [**Rituals - Adventskalender 2025 - Beige - Advent Calendar Classic - The Ritual of Advent - Count Down to Christmas - 24 Gifts + Geschenk 1x Deep Hydration Eye Pad**RITUALS**€82.55**3 rev10mo ago](https://www.amazon.de/dp/B0FQP6ZBTL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NIVEA Adventskalender Herren 2025 - Kompletter Countdown Kalender - Geschenk mit 24 Produkten - Nikolaus und Weihnachtsgeschenke**NIVEA**€71.47**4.7★**▲ 1000%**](https://www.amazon.de/dp/B0FSL4H14H) [**RITUALS Luxus-Duschschaum Geschenkset 25. Jubiläumsedition 10-teiliges Duschgel- & Körperwasch-Set Für Damen & Herren Ideal als Geburtstags- Weihnachts- & Wellness-Geschenk**RITUALS**€43.96**4.7★**▲ 1000%**](https://www.amazon.de/dp/B0FPQVJCG2) [**NIVEA MEN Adventskalender 2024 mit 24 Türchen voller verwöhnender Überraschungen Weihnachtskalender mit Pflegeprodukten Pflegeset für die Adventszeit mit NIVEA MEN NIVEA und Labello Produkten**NIVEA MEN**€50.09**4.3★**▲ 536%**](https://www.amazon.de/dp/B0DF31LV13) [**RITUALS Adventskalender The Ritual of Advent Premium 2023 24 Geschenke für Frauen und Männer luxuriöse Wellbeing-Produkte Adventskalender in Form eines Weihnachtsdorfes**RITUALS**€159.03**4.5★**▲ 286%**](https://www.amazon.de/dp/B0CVXPHXT3) [**Rituals The Ritual of Advent Wreath 2025 Luxus Adventskalender mit 24 Beauty Überraschungen Körperpflege Duft & Wellness Geschenkset für Frauen und Männer**RITUALS**€78.44**4.4★**▲ 203%**](https://www.amazon.de/dp/B0B4DYRW9W)
**~~View all trending →~~**
## **What buyers say about amazon adventskalender 2023**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**29%
*“Sehr hochwertige Produkte”*
**Preis-Leistungs-Verhältnis**20%
*“Preis-Leistung somit auch ok”*
**Geschenk Zweck**17%
*“cooles Geschenk”*
**Geruch**10%
*“Tolle Auswahl,Tolle Düfte”*
**Design insgesamt**9%
*“Auch das Design ist ansprechend”*
**beworben Vs Tatsächliches Produkt**5%
*“Hält was man vermutet”*
**Benutzerfreundlichkeit**3%
*“Richtig praktisch und sinnvoll, auch als Geschenk”*
**Haltbarkeit**3%
*“kann ich über einen längeren Zeitraum verwenden.”*
**Gesamtgröße**2%
*“viele Produkte eine richtig gute Größe haben”*
### **What buyers complain about **
**Preis-Leistungs-Verhältnis**60%
*“Find ich zu teuer”*
**Gesamtgröße**13%
*“Alles in klein”*
**Geruch**13%
*“Duftnote "grün" war übermäßig vorhanden.”*
**Qualität insgesamt**4%
*“Zudem ist der Preis im Vergleich zum Inhalt nicht ganz überzeugend – man bekommt zwar solide Qualität, aber wenig wirklich Besonderes”*
### **Top return reasons **
**Geschenk Zweck**63%
**Preis-Leistungs-Verhältnis**13%
**Geruch**13%
**Funktionalität insgesamt**13%
## **Common questions**
- **Is amazon adventskalender 2023 profitable to sell on Amazon Germany?**
- The niche generates €74K/yr across 19 tracked products. 3 of 8 products launched in the last 360 days are still selling. 90-day search growth is -55.4%. Flapen's verdict: Skip it (36/100).
- **How competitive is the amazon adventskalender 2023 niche?**
- 7 brands and 40 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in amazon adventskalender 2023?**
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Gesamtgröße, Geruch. The return rate is 0.5%.
- **When does demand for amazon adventskalender 2023 peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 142.7× the quietest.
- **What does it cost to enter the amazon adventskalender 2023 niche?**
- Listings span €17.40–€166.28; the average listing price is €76.26 (sweet spot $15–$100). The average incumbent carries 437 reviews — the moat a new listing must climb.
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