---
title: "Ägyptische Erde — €169K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/aegyptische-erde"
last_updated: "2026-08-09T22:46:13.554Z"
locale: en
meta:
description: "Niche score 51/100 · €169K/yr market · 93K searches/yr. Brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · €169K/yr market · 93K searches/yr. Brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Ägyptische Erde — €169K/yr Amazon DE Niche (2026) - Flapen"
---
# **ägyptische erde**
**Worth a look**
Shows low returns (0.3%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Market size 35Growth 16Conversion 76Competition 56Returns 98Price range 87Avg price 95Brand share 7Review moat 81Quality gap 33
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****€24.63**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€10.13–€58.82**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****383.83**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****7.4%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****€169K**
€169K/yr · 93K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-18.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, ägyptische erde is a €169K/yr Amazon Germany market (93K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Dec. Verdict: Worth a look — 51/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ägyptische erde market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **€123K–€148K**
- units × avg price
- **Conversion rate**
- **7.4%**
- **Avg BSR**
- **#449**
- **Page quality**
- **0%**
- **Prime**
- **17%**
- **Sponsored**
- **30%**
- **Out of stock**
- **13.7%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **—flat
**Sellers**
**26**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 89%
**Open market**
**1%**
- IKOS68% - Ikos18% - NaturGut6% - Egypt-Wonder3% - African Erde3% - African Wonder2% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -18.1% search growth over the last 90 days.
3K2KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/de/kosmetik/aegyptische-erde/trend)
## **Top ägyptische erde search terms**
- **ägyptische erde puder**18K/yr-9.0%4.8% conv. - **ikos lippenstift**18K/yr-9.8%5.0% conv. - **ägyptische erde**24K/yr-24.8%5.4% conv. - **egyptische erde**11K/yr-15.6%5.2% conv. - **ikos**11K/yr-32.6%1.5% conv. - **ikos egyptische erde**12K/yr-27.4%6.7% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/aegyptische-erde/search-terms)
## **Top ägyptische erde products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%€8K10%€17K15%€25K20%€34K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**IKOS Egyptische Erde das Original mediterran 1er Pack (1 x 13 g)**IKOS**€31.43**4.7★1,046 rev](https://www.amazon.de/dp/B003151WPI) [2**Ikos Egyptische Erde mediterran im Set mit Pinsel 7 g**IKOS**€20.43**4.6★281 rev](https://www.amazon.de/dp/B074ZRLJXL) [3**IKOS Original Egyptische Erde mediterran - Taschenformat 7 g in Spiegeldose**IKOS**€18.93**4.5★179 rev](https://www.amazon.de/dp/B00BEHLLS8) [4**IKOS Egyptische Erde das Original naturelle 1er Pack (1 x 13g)**Ikos**€30.70**4.7★984 rev](https://www.amazon.de/dp/B003XU56S0) [5**IKOS Der Denkende Lippenstift Weiß/Perlmuttrosa 1er Pack (1 x 3.5 g)**IKOS**€16.10**4.3★444 rev](https://www.amazon.de/dp/B003194DSM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**EGYPT-WONDER Makeup Mousse 4 in 1 Make-Up Foundation Primer Concealer Luftige Textur Natürlich mattes Finish angenehmes Tragegefühl Für alle Hauttypen 30ml**Egypt-Wonder**€24.18**453 rev1y ago](https://www.amazon.de/dp/B0DSQ17C78) [**Ikos Beauty-Set 7Gramm ERDE naturelle mit Kabuki Pinsel 7 g**IKOS**€19.49**89 rev8y ago](https://www.amazon.de/dp/B07BG957T4) [**Ikos Egyptische Erde naturelle 1er Pack (1 x 3 g)**IKOS**€13.90**61 rev9y ago](https://www.amazon.de/dp/B074JGG8D9) [**Ikos Egyptische Erde mediterran 1er Pack (1 x 3 g)**IKOS**€13.88**3 rev9y ago](https://www.amazon.de/dp/B074JF3S3P) [**Ikos Original Egyptische Erde 13g Mediterran + Kabuki Pinsel**Davartis**€39.17**62 rev9y ago](https://www.amazon.de/dp/B00TOL71JO)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ikos Egyptische Erde mediterran 1er Pack (1 x 3 g)**IKOS**€13.88**5.0★**▲ 328%**](https://www.amazon.de/dp/B074JF3S3P) [**Ikos Egyptische Erde naturelle 1er Pack (1 x 3 g)**IKOS**€13.90**4.3★**▲ 327%**](https://www.amazon.de/dp/B074JGG8D9) [**IKOS Original Egyptische Erde mediterran - Taschenformat 7 g in Spiegeldose**IKOS**€18.93**4.5★**▲ 120%**](https://www.amazon.de/dp/B00BEHLLS8) [**EGYPT-WONDER Make-Up The Original Pearl Puder 10g im Tontopf - Das Original seit 1980 für den perfekten Teint I Mineral Powder für jeden Hauttyp I Bronzing & Highlight Beauty Make Up Puder**Egypt-Wonder**€30.23**4.5★**▲ 101%**](https://www.amazon.de/dp/B000ORUXJC) [**Ikos Duo Lippenstift gelb/orange kussecht 3.5 g**IKOS**€19.85**4.3★**▲ 88%**](https://www.amazon.de/dp/B073WGXMWT)
**~~View all trending →~~**
## **What buyers say about ägyptische erde**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**24%
*“Das Produkt ist super”*
**Farbe**14%
*“Braungebräunt😊 Sehr schöne Farbe”*
**Haltbarkeit**11%
*“Hält unwahrscheinlich lange”*
**Eignung für Mischhaut**10%
*“Sehr angenehm auf der Haut”*
**Einfache Anwendung**8%
*“Super zum Auftragen”*
**Abdeckung**4%
*“Superdeckend”*
**Benutzerfreundlichkeit**4%
*“Sehr sparsam anzuwenden”*
**Weiches Gefühl**4%
*“Super geschmeidig”*
**beworben Vs Tatsächliches Produkt**4%
*“Wie erwartet”*
**Design insgesamt**3%
*“Bin sehr zufrieden auch mit dem Design”*
### **What buyers complain about **
**Farbe**23%
*“Die Farbe steht mir nicht”*
**Abdeckung**14%
*“Deckt nicht ab”*
**Feucht/Trocken**7%
*“Trocknet die Lippen sehr aus”*
**Benutzerfreundlichkeit**7%
*“Der Pinsel ist enttäuschend schlecht: hart”*
**Lackqualität**7%
*“Zu wenig Farbe-wie nichts aufgetragen”*
**Preis-Leistungs-Verhältnis**7%
*“Aber viel zu teuer, wenn ich den draußen im Geschäft kaufe bekommt man ihn billiger”*
**Empfindlichkeit insgesamt**4%
*“Produkt ist nicht für empfindliche Haut geeignet”*
**Farbverblassen/Verfärbung**4%
*“Die Farbe verändert sich kaum”*
**Eignung für trockene Haut**4%
*“Nicht unbedingt für Trockene Haut geeignet”*
**Gesamtgröße**2%
*“Praktischer ist ein großer Pinsel als der beigefügte”*
### **Top return reasons **
**Farbe**38%
**Defekt Material/Teile**13%
**Abdeckung**9%
**beworben Vs Tatsächliches Produkt**8%
**Natürliche Inhaltsstoffe**7%
**Helligkeit/Glanz/Glühen**7%
**Hautgesundheit**3%
**Fleckenbeständigkeit**3%
**Benutzerfreundlichkeit**2%
**Funktionalität insgesamt**2%
## **Common questions**
- **Is ägyptische erde profitable to sell on Amazon Germany?**
- The niche generates €169K/yr across 30 tracked products. 90-day search growth is -18.1%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the ägyptische erde niche?**
- 7 brands and 26 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in ägyptische erde?**
- Top complaints mined from reviews: Farbe, Abdeckung, Feucht/Trocken. The return rate is 0.3%.
- **When does demand for ägyptische erde peak?**
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the ägyptische erde niche?**
- Listings span €10.13–€58.82; the average listing price is €24.63 (sweet spot $15–$100). The average incumbent carries 384 reviews — the moat a new listing must climb.
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