---
title: "Pferdeleckerlis — €206K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/haustier/pferdeleckerlis"
last_updated: "2026-08-10T00:34:21.925Z"
locale: en
meta:
description: "Niche score 49/100 · €206K/yr market · 189K searches/yr · €9.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · €206K/yr market · 189K searches/yr · €9.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pferdeleckerlis — €206K/yr Amazon DE Niche (2026) - Flapen"
---
# **pferdeleckerlis**
**Skip it**
Strong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Market size 40Growth 26Conversion 93Competition 47Returns 100Price range 53Avg price 29Brand share 29Review moat 88Quality gap 18
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****242.33**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****€3.40–€27.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****€206K**
€206K/yr · 189K searches
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****€9.42**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+1.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon Germany niche tracking, pferdeleckerlis is a €206K/yr Amazon Germany market (189K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pferdeleckerlis market data**
- **Units sold / yr**
- **20K–25K**
- avg 500–750/product
- **Revenue / yr**
- **€188K–€236K**
- units × avg price
- **Conversion rate**
- **11.5%**
- **Avg BSR**
- **#18**
- **Page quality**
- **0%**
- **Prime**
- **81%**
- **Sponsored**
- **48%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **190 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**33**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 99%
**Open market**
**9%**
- Kerbl59% - PANTO8% - Speed horsecare with passion EST. 19638% - Josera7% - Delizia5% - Krauterie4% - Open — no brand owns it (4 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.0% search growth over the last 90 days.
7K5KHoliday '24Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/de/haustier/pferdeleckerlis/trend)
## **Top pferdeleckerlis search terms**
- **pferdeleckerlis**85K/yr+4.3%9.1% conv. - **pferde leckerlies**32K/yr-9.0%7.9% conv. - **leckerli pferd**23K/yr+11.0%11.0% conv. - **pferdeleckerlies für pferde**13K/yr-2.9%11.3% conv. - **leckerlies pferd**7K/yr-6.9%10.6% conv. - **leckerlis pferd**6K/yr+4.3%7.8% conv. - **pferdeleckerlis ohne zucker**4K/yr+15.2%5.1% conv. - **pferde leckerli**6K/yr-6.2%8.1% conv. - **pferdeleckerli**5K/yr-15.0%9.7% conv. - **pferdeleckerlies**5K/yr-8.1%8.2% conv. [**All search terms **](https://flapen.com/research/de/haustier/pferdeleckerlis/search-terms)
## **Top pferdeleckerlis products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€21K20%€41K30%€62K40%€82K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kerbl Delizia Belohnungswürfel Classic (für Pferde 3 kg Eimer Geschmacksrichtung Apfel mit natürlichem Gehalt an Mineralstoffen Pferdesnack) 325008 orange**Kerbl**€7.92**4.7★1,661 rev](https://www.amazon.de/dp/B001RTTXTM) [2**Delizia Belohnungswürfel Classic Pferdefutter Ergänzungsfutter 1kg/Beutel Banane Pferde Mineralstoffe Vitamine**Kerbl**€3.40**4.8★84 rev](https://www.amazon.de/dp/B002B588SI) [3**Delizia Belohnungswürfel Classic Pferdefutter Ergänzungsfutter 1kg/Beutel Apfel Pferde Mineralstoffe Vitamine**Kerbl**€3.42**4.7★227 rev](https://www.amazon.de/dp/B002B588WE) [4**Delizia Belohnungswürfel Classic Pferdefutter Ergänzungsfutter 1kg/Beutel Himbeere Pferde Mineralstoffe Vitamine**Kerbl**€3.45**4.7★86 rev](https://www.amazon.de/dp/B002B5DZH2) [5**PANTO Leckerli Mix für Pferde Apfel & Karotte 3 2 kg leckere Belohnung für Pferde und Ponys in Pelletform Zwei Sorten Pferdeleckerlis Pferdefutter Ergänzung**PANTO**€16.83**4.5★405 rev](https://www.amazon.de/dp/B077T73KP5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Delizia 1 Beutel Candy Belohnungswürfel 600g/Beutel Honig/Mango für Pferde mit Früchten und Kräutern hochwertige und natürliche Zutaten**Delizia**€3.80**56 rev2y ago](https://www.amazon.de/dp/B0D6FY1C36) [**Delizia 1 Beutel Candy Belohnungswürfel 600g/Beutel Erdbeere/Minze für Pferde mit Früchten und Kräutern hochwertige und natürliche Zutaten**Delizia**€3.66**28 rev2y ago](https://www.amazon.de/dp/B0D6FX96GF) [**Krauterie Wildkräuter Pferdeleckerlis in Spitzenqualität (1000 g) naturbelassen Pferde Leckerli fürs tägliche Training und zum Clickern aus Liebe zu Deinem Pferd**Krauterie**€13.32**102 rev2y ago](https://www.amazon.de/dp/B0CPYHGDQK) [**Eggersmann Lecker Bricks 7er Set Pferdeleckerlis Mix Verschiedene Sorten Leckerlimix für Pferde und Ponies 7 x 1 kg**Eggersmann Mein Pferdefutter**€27.64**100 rev4y ago](https://www.amazon.de/dp/B082CXJWN9) [**Speed Delicious speedies Mix-it Leckerli-Mix für Pferde und Ponys vielseitiges Geschmacks-Trio Beste Zutaten einfach praktisch (1 kg)**Speed horsecare with passion EST. 1963**€3.70**86 rev5y ago](https://www.amazon.de/dp/B08VH5YFDX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JOSERA Smoothie - Pferdeleckerli (1 x 900 g) | gesunde Lein-Fellglanz Pferdeleckerlis | sehr gute Akzeptanz | 1er Pack**Josera**€4.91**4.6★**▲ 323%**](https://www.amazon.de/dp/B07NMDYQHL) [**Delizia Belohnungswürfel Classic Pferdefutter Ergänzungsfutter 1kg/Beutel Apfel Pferde Mineralstoffe Vitamine**Kerbl**€3.42**4.7★**▲ 248%**](https://www.amazon.de/dp/B002B588WE) [**Speed Delicious speedies Pure Apple Pferdeleckerli mit Apfelgeschmack getreidefrei Beste Zutaten einfach praktisch (1 kg)**Speed horsecare with passion EST. 1963**€4.00**4.6★**▲ 63%**](https://www.amazon.de/dp/B08VH14R6P) [**PANTO Leckerli Mix für Pferde Apfel & Karotte 3 2 kg leckere Belohnung für Pferde und Ponys in Pelletform Zwei Sorten Pferdeleckerlis Pferdefutter Ergänzung**PANTO**€16.83**4.5★**▲ 44%**](https://www.amazon.de/dp/B077T73KP5) [**Delizia Belohnungswürfel Classic Pferdefutter Ergänzungsfutter 1kg/Beutel Banane Pferde Mineralstoffe Vitamine**Kerbl**€3.40**4.8★**▲ 34%**](https://www.amazon.de/dp/B002B588SI)
**~~View all trending →~~**
## **What buyers say about pferdeleckerlis**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**53%
*“Lieblingssnack”*
**Qualität insgesamt**10%
*“Super Qualität, mein Pferd frisst sie gerne”*
**Preis-Leistungs-Verhältnis**10%
*“Super Preis-Leistung”*
**Geruch**8%
*“Die riechen sooooo schön”*
**Gesamtgröße**5%
*“Wird toll angenommen und perfekte Größe”*
**Haustierfreundlich**4%
*“Pferd isst sie gerne”*
**beworben Vs Tatsächliches Produkt**2%
*“Lagen wie auf dem Bild so im Karton”*
**Geschenk Zweck**2%
*“habe alle verschenkt”*
**Geschmack**1%
*“Gute Leckerlis”*
**Frische**1%
*“Sehr frisch”*
### **What buyers complain about **
**Geruch**50%
*“für mich riechen sie etwas komisch :D”*
**Qualität insgesamt**25%
*“Gut, billig hergestellt”*
## **Common questions**
- **Is pferdeleckerlis profitable to sell on Amazon Germany?**
- The niche generates €206K/yr across 21 tracked products. 90-day search growth is +1.0%. Flapen's verdict: Skip it (49/100).
- **How competitive is the pferdeleckerlis niche?**
- 10 brands and 33 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in pferdeleckerlis?**
- Top complaints mined from reviews: Geruch, Qualität insgesamt. The return rate is 0.0%.
- **When does demand for pferdeleckerlis peak?**
- Demand peaks in Nov–Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the pferdeleckerlis niche?**
- Listings span €3.40–€27.95; the average listing price is €9.42 (sweet spot $15–$100). The average incumbent carries 242 reviews — the moat a new listing must climb.
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