---
title: "Search terms — mash - Flapen"
canonical_url: "https://flapen.com/research/de/haustier/mash/search-terms"
last_updated: "2026-08-10T07:59:08.860Z"
locale: en
meta:
  description: "Niche score 49/100 · €107K/yr market · 111K searches/yr · €25.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 49/100 · €107K/yr market · 111K searches/yr · €25.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — mash - Flapen"
---

# **mash**

**Skip it**

Soft demand (-29.5% this quarter) — this niche doesn't clear our bar today.

Market size 26Growth 10Conversion 48Competition 55Returns 100Price range 92Avg price 95Brand share 45Review moat 94Quality gap 23

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****€25.05**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****129.27**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Great****€14.06–€37.46**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****3.8%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****78%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****€107K**

€107K/yr · 111K searches

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-29.5%**

90-day search growth — must beat 0% to launch

## Search terms