---
title: "Hasenfutter 25kg — €114K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/haustier/hasenfutter-25kg"
last_updated: "2026-08-10T02:34:15.448Z"
locale: en
meta:
description: "Niche score 55/100 · €114K/yr market · 43K searches/yr · €22.73 avg price. Soft demand (-4.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · €114K/yr market · 43K searches/yr · €22.73 avg price. Soft demand (-4.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Hasenfutter 25kg — €114K/yr Amazon DE Niche (2026) - Flapen"
---
# **hasenfutter 25kg**
**Worth a look**
Shows low returns (0.0%), but soft demand (-4.3% this quarter) keeps it on the watch list.
Market size 27Growth 23Conversion 94Competition 58Returns 100Price range 78Avg price 94Brand share 46Review moat 77Quality gap 28
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.7%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****€22.73**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€10.48–€32.08**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****455.63**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****€114K**
€114K/yr · 43K searches
**Growth**
**Bad****-4.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, hasenfutter 25kg is a €114K/yr Amazon Germany market (43K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Nov. Verdict: Worth a look — 55/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hasenfutter 25kg market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **€91K–€114K**
- units × avg price
- **Conversion rate**
- **11.7%**
- **Avg BSR**
- **#169**
- **Page quality**
- **0%**
- **Prime**
- **25%**
- **Sponsored**
- **42%**
- **Out of stock**
- **0.3%**
- **Avg brand age**
- **83 months**
- **Avg seller age**
- **192 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **—flat
**Sellers**
**34**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 96%
**Open market**
**18%**
- deuka48% - Generisch11% - Deukanin8% - Samore6% - SPH Straach5% - GS Futtermittel5% - Open — no brand owns it (6 brands, 18%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.3% search growth over the last 90 days.
1K600Prime Day '24Spike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/de/haustier/hasenfutter-25kg/trend)
## **Top hasenfutter 25kg search terms**
- **hasenfutter 25kg**14K/yr-15.5%9.5% conv. - **deukanin kaninchenfutter**10K/yr+9.4%15.3% conv. - **kaninchenfutter 25kg**11K/yr-5.4%7.0% conv. - **hasenfutter pellets**5K/yr-3.2%5.4% conv. - **deukanin**3K/yr+5.4%11.0% conv. [**All search terms **](https://flapen.com/research/de/haustier/hasenfutter-25kg/search-terms)
## **Top hasenfutter 25kg products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%€6K10%€11K15%€17K20%€23K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**deukanin Standard 25kg**deuka**€19.92**4.7★1,203 rev](https://www.amazon.de/dp/B00BM9QFRU) [2**TOP-Futtermittel deukanin Standard | 25 kg**Generisch**€20.22**4.9★11 rev](https://www.amazon.de/dp/B0GW2W679V) [3**deukanin fit Kräuter & Petersilie 25 kg | Kaninchenfutter | Starterfutter für Junge Kaninchen Meerschweinchen und Chinchillas | Ergänzungsfuttermittel**deuka**€23.09**4.8★674 rev](https://www.amazon.de/dp/B008EFHG00) [4**Deukanin 25 kg Deukanin Standard Kaninchenfutter das Futter für Kenner**Deukanin**€20.07**4.7★316 rev](https://www.amazon.de/dp/B01MYZR7QG) [5**Samore | 25 kg Nagerfutter für Zwergkaninchen Meerschweinchen Hamster und Kaninchen | Kleintierfutter | Nährstoffreiches ausgewogenes Hauptfutter | Artgerechter und natürlicher Energiespender**Samore**€28.94**4.4★493 rev](https://www.amazon.de/dp/B0852MKHZW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TOP-Futtermittel deukanin Standard | 25 kg**Generisch**€20.22**11 rev3mo ago](https://www.amazon.de/dp/B0GW2W679V) [**VERSELE-LAGA - Complete Cuni Adult - Ballaststoffreiches extrudiertes Komplettfutter für (Zwerg-) Kaninchen (3 kg (1er Pack))**Versele-Laga**€18.62**2,233 rev2y ago](https://www.amazon.de/dp/B0D7DBSQ32) [**StaWa Nagerfutter SuperMix ohne Gentechnik 25 kg**STAWA**€27.07**395 rev3y ago](https://www.amazon.de/dp/B01BP42MX2) [**Eggersmann Uncle Pet 15 kg Kaninchenfutter - Premium Kaninchen Müsli - Kaninchen Futter mit der natürlichen Kraft aus Kräutern und Karotten - Kaninchenzubehör (15 kg Sack)**UNCLE PET**€28.84**370 rev4y ago](https://www.amazon.de/dp/B09J4NWRJ6) [**VERSELE-LAGA Nature Original Cuni Komplette abwechslungsreiche und angereicherte Mischung für ausgewachsene (Zwerg-) Kaninchen 9 kg**Versele-Laga**€22.96**40 rev5y ago](https://www.amazon.de/dp/B0979M3YNJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**TOP-Futtermittel deukanin Standard | 25 kg**Generisch**€20.22**4.9★**▲ 360%**](https://www.amazon.de/dp/B0GW2W679V) [**VERSELE-LAGA Nature Original Cuni Komplette abwechslungsreiche und angereicherte Mischung für ausgewachsene (Zwerg-) Kaninchen 9 kg**Versele-Laga**€22.96**4.6★**▲ 248%**](https://www.amazon.de/dp/B0979M3YNJ) [**VERSELE-LAGA - Complete Cuni Adult - Ballaststoffreiches extrudiertes Komplettfutter für (Zwerg-) Kaninchen (3 kg (1er Pack))**Versele-Laga**€18.62**4.8★**▲ 98%**](https://www.amazon.de/dp/B0D7DBSQ32) [**Dehner Zwergkaninchenfutter | Kaninchenfutter in Markenqualität Alleinfuttermittel für Kaninchen Nagerfutter ohne Zuckerzusatz und Konservierungsstoffe |mit Luzerne und Karotte | Adult | 5 kg**Dehner**€10.48**4.4★**▲ 43%**](https://www.amazon.de/dp/B00Q4O0EY8) [**deukanin Standard Kaninchenfutter 19 5 kg | Grundfutter für kleine und mittelrahmige Kaninchen | deuka Qualitätsfutter für Zucht & Haltung**GS Futtermittel**€18.39**4.6★**▲ 33%**](https://www.amazon.de/dp/B00Q437NMK)
**~~View all trending →~~**
## **What buyers say about hasenfutter 25kg**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**29%
*“Super Produkt”*
**Preis-Leistungs-Verhältnis**18%
*“Preis Leistung SUPER”*
**Geschmack insgesamt**15%
*“schmeckt”*
**Haustierfreundlich**14%
*“Meine Hasen lieben es”*
**beworben Vs Tatsächliches Produkt**6%
*“So wie erwartet”*
**Frische**4%
*“Natürlich ist frisches Futter das beste”*
**Einfaches Kauen/Schlucken**4%
*“Wird gut gefressen”*
**Inhaltsstoffe – insgesamt**3%
*“Für mich eine solide Grundmischung für die tägliche Fütterung”*
**Weiches Gefühl**2%
*“Einfach genial, weicht relativ stark auf”*
**Feucht/Trocken**1%
*“Es ist ein sehr gutes Trockenfutter”*
### **What buyers complain about **
**Preis-Leistungs-Verhältnis**25%
*“Geldverschwendung”*
**Geruch**12%
*“seit dem er das gefressen hat stinkt er, sowie sein Klo immens.”*
**Qualität insgesamt**12%
*“Einfach nur schlecht 0 Sterne”*
**Feucht/Trocken**8%
*“Hasentrockenfutter”*
**beworben Vs Tatsächliches Produkt**8%
*“Müßte in der Beschreibung stehen”*
**Geschmack**7%
*“Too futter”*
**Haltbarkeit**6%
*“nur noch drei Monate haltbar”*
**Geschmack insgesamt**6%
*“Schmeckt nicht jedem Kaninchen”*
**Einfaches Kauen/Schlucken**3%
*“Nicht gegessen”*
## **Common questions**
- **Is hasenfutter 25kg profitable to sell on Amazon Germany?**
- The niche generates €114K/yr across 24 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.3%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the hasenfutter 25kg niche?**
- 12 brands and 34 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in hasenfutter 25kg?**
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Geruch, Qualität insgesamt. The return rate is 0.0%.
- **When does demand for hasenfutter 25kg peak?**
- Demand peaks in Nov; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the hasenfutter 25kg niche?**
- Listings span €10.48–€32.08; the average listing price is €22.73 (sweet spot $15–$100). The average incumbent carries 456 reviews — the moat a new listing must climb.
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