---
title: "Haselnüsse — €213K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/haustier/haselnuesse"
last_updated: "2026-08-10T00:52:32.519Z"
locale: en
meta:
description: "Niche score 59/100 · €213K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · €213K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Haselnüsse — €213K/yr Amazon DE Niche (2026) - Flapen"
---
# **haselnüsse**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 41Growth 21Conversion 71Competition 54Returns 100Price range 80Avg price 85Brand share 46Review moat 74Quality gap 75
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****€18.91**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€3.07–€68.66**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****545.78**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****6.6%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****€213K**
€213K/yr · 172K searches
**Growth**
**Bad****-7.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, haselnüsse is a €213K/yr Amazon Germany market (172K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 59/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **haselnüsse market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **€284K–€378K**
- units × avg price
- **Conversion rate**
- **6.6%**
- **Avg BSR**
- **#29**
- **Page quality**
- **0%**
- **Prime**
- **74%**
- **Sponsored**
- **91%**
- **Out of stock**
- **14.1%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**15**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 97%
**Open market**
**18%**
- by Amazon49% - Natural Food10% - Paul´s Mühle6% - GymBeam6% - Martls Haselnuss Shop6% - Mundo Feliz5% - Open — no brand owns it (8 brands, 18%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.1% search growth over the last 90 days.
7K5KPrime Day '24Spike '24Holiday '24Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/de/haustier/haselnuesse/trend)
## **Top haselnüsse search terms**
- **haselnüsse**103K/yr-4.9%6.1% conv. - **haselnüsse geröstet**13K/yr+11.1%7.9% conv. - **haselnuss**16K/yr-13.4%2.6% conv. - **haselnusskerne**10K/yr+5.3%5.7% conv. - **geröstete haselnüsse**6K/yr+1.1%8.5% conv. - **haselnüsse bio**5K/yr-21.7%7.4% conv. - **haselnüsse 1kg**5K/yr-26.7%2.6% conv. - **hazelnut**4K/yr-32.8%3.3% conv. - **bio haselnüsse**3K/yr-29.3%7.7% conv. - **haselnüsse geschält**4K/yr-20.5%6.0% conv. [**All search terms **](https://flapen.com/research/de/haustier/haselnuesse/search-terms)
## **Top haselnüsse products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%€11K10%€21K15%€32K20%€43K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**by Amazon Haselnusskerne geröstet ungesalzen 500g**by Amazon**€7.58**4.5★870 rev](https://www.amazon.de/dp/B0F8K55RSW) [2**by Amazon Haselnusskerne Ungesalzene 200g (1er-Pack)**by Amazon**€3.07**4.5★999 rev](https://www.amazon.de/dp/B09GYFK1PG) [3**Natural Food Haselnüsse mit Schale - Haselnüsse in der Schale - Hazelnuts Ganz - PREMIUM - Haselnuss Frisch und Lecker - Vegan Roh Natürlich Naturbelassen Unbehandelt - OMEGA 3 - aus Europa - 2 kg**Natural Food**€19.64**3.8★1,505 rev](https://www.amazon.de/dp/B07XF2BXWQ) [4**by Amazon Haselnusskerne geröstet ungesalzen 200g**by Amazon**€3.34**4.5★870 rev](https://www.amazon.de/dp/B0F8JYBHKF) [5**Pauls Mühle Haselnüsse in Speisequalität Ernte 2025 5 kg**Paul´s Mühle**€43.86**4.8★77 rev](https://www.amazon.de/dp/B0CVTW5YK3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**by Amazon Haselnusskerne geröstet ungesalzen 500g**by Amazon**€7.58**870 rev11mo ago](https://www.amazon.de/dp/B0F8K55RSW) [**by Amazon Haselnusskerne geröstet ungesalzen 200g**by Amazon**€3.34**870 rev11mo ago](https://www.amazon.de/dp/B0F8JYBHKF) [**by Amazon Haselnusskerne geröstet ungesalzen 200g 7 Stück**by Amazon**€20.38**870 rev11mo ago](https://www.amazon.de/dp/B0F8JRLM91) [**by Amazon Nussmix - 200g 7 Stück**by Amazon**€18.86**120 rev11mo ago](https://www.amazon.de/dp/B0FCMV4K8T) [**Natural Food - Walnüsse und Haselnüsse in der Schale - 2 x 1kg - Nussmischung Nüsse Großpackung - Leckere Nüsse für Zwischenmahlzeit Desserts Müsli Gebäck**Natural Food**€21.70**14 rev1y ago](https://www.amazon.de/dp/B0FDL5XLK3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**by Amazon Nussmix - 200g 7 Stück**by Amazon**€18.86**4.6★**▲ 376%**](https://www.amazon.de/dp/B0FCMV4K8T) [**wildtier liebe Eichhörnchenfutter 2kg für Eichhörnchen & Streifenhörnchen I Ganzjahres-Futter Eichhörnchen Streifenhörnchen Futter**wildtier liebe**€19.89**4.6★**▲ 241%**](https://www.amazon.de/dp/B0CM3S4CX3) [**Natural Food - Walnüsse und Haselnüsse in der Schale - 2 x 1kg - Nussmischung Nüsse Großpackung - Leckere Nüsse für Zwischenmahlzeit Desserts Müsli Gebäck**Natural Food**€21.70**3.9★**▲ 221%**](https://www.amazon.de/dp/B0FDL5XLK3) [**GymBeam Haselnüsse mit Schale - Ungeröstete Haselnüsse natürlicher Geschmack reich an gesunden Fetten & Ballaststoffen ohne Zusatzstoffe vielseitige Verwendung ideal fürs Backen vegan**GymBeam**€9.69**3.6★**▲ 129%**](https://www.amazon.de/dp/B0CTH5B7VF) [**1 kg geröstete Haselnüsse | Haselnuss geröstet | ganze Haselnusskerne | ungesalzen | geschält**Buxtrade**€14.13**4.3★**▲ 122%**](https://www.amazon.de/dp/B07RZ86L5M)
**~~View all trending →~~**
## **What buyers say about haselnüsse**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**31%
*“lecker”*
**Qualität insgesamt**31%
*“Exquisite”*
**Frische**10%
*“Frisch ist was anderes”*
**Geschmack**6%
*“Super Geschmack”*
**Preis-Leistungs-Verhältnis**4%
*“Dem Preis entsprechend”*
**Knusprigkeit**3%
*“Sehr gute Qualität, lecker und knackig”*
**Haustierfreundlich**2%
*“Super viele Abnehmer Eichhörnchen große Begeisterung”*
**Vegan/Biologisch**2%
*“Zum backen und für vegane Milch”*
**Geruch**2%
*“unglaublich aromatisch und lecker”*
**Backen**1%
*“zum Backen oder einfach pur als Snack.”*
### **What buyers complain about **
**Preis-Leistungs-Verhältnis**16%
*“Preis Flop”*
**Geschmack insgesamt**16%
*“Schmecken überhaupt nicht”*
**Abgestanden/verfault/verwöhnt**14%
*“Ranzig”*
**Geschmack**11%
*“intensiver Geschmack”*
**Feucht/Trocken**8%
*“Die Nüsse sind fast überrhauptnicht getrocknet”*
**Qualität insgesamt**7%
*“Mein Eindruck: Eswerden minderwertige Produkte über Amazon verkauft”*
**Süße**2%
*“Es gibt viele nicht geröstäte nüße drinen”*
**Gesamtgröße**2%
*“Diese Lieferung beinhaltete deutlich zu kleine Nüsse im Vergleich zur ersten Lieferung, schade”*
**Bitter**2%
*“bitter”*
**Funktionalität insgesamt**2%
*“Besser geht nicht”*
## **Common questions**
- **Is haselnüsse profitable to sell on Amazon Germany?**
- The niche generates €213K/yr across 23 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -7.1%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the haselnüsse niche?**
- 14 brands and 15 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in haselnüsse?**
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Geschmack insgesamt, Abgestanden/verfault/verwöhnt. The return rate is 0.0%.
- **When does demand for haselnüsse peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the haselnüsse niche?**
- Listings span €3.07–€68.66; the average listing price is €18.91 (sweet spot $15–$100). The average incumbent carries 546 reviews — the moat a new listing must climb.
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