---
title: "Trend — feliway - Flapen"
canonical_url: "https://flapen.com/research/de/haustier/feliway/trend"
last_updated: "2026-07-21T06:27:11.265Z"
locale: en
meta:
  description: "feliway shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "feliway shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — feliway - Flapen"
---

# **feliway**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 83Growth 14Conversion 92Competition 23Returns 100Price range 95Avg price 95Brand share 0Review moat 24Quality gap 78

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****€26.34**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****€15.40–€51.34**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****11.3%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****€1.3M**

€1.3M/yr · 447K searches

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****6,046.27**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****72%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-23.0%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand