---
title: "Search terms — pla - Flapen"
canonical_url: "https://flapen.com/research/de/gewerbe-industrie-wissenschaft/pla/search-terms"
last_updated: "2026-07-21T07:43:37.199Z"
locale: en
meta:
  description: "pla shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "pla shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — pla - Flapen"
---

# **pla**

**Worth a look**

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 95Growth 12Conversion 35Competition 87Returns 98Price range 80Avg price 78Brand share 30Review moat 24Quality gap 48

**Returns**

**Incredible****0.4%**

return rate — above 6% kills the launch gate

**Market size**

**Incredible****€2.6M**

€2.6M/yr · 5.6M searches

**Competition**

**Great****28%**

top-5 click share — an open shelf

**Price range**

**Great****€6.55–€52.19**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****€16.28**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.8%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****87%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****6,128.84**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-25.2%**

90-day search growth — must beat 0% to launch