---
title: "Tommy Bahama — €42K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/garten/tommy-bahama"
last_updated: "2026-08-09T22:57:48.252Z"
locale: en
meta:
description: "Niche score 40/100 · €42K/yr market · 31K searches/yr · €81.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · €42K/yr market · 31K searches/yr · €81.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Tommy Bahama — €42K/yr Amazon DE Niche (2026) - Flapen"
---
# **tommy bahama**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 11Growth 97Conversion 21Competition 42Returns 22Price range 45Avg price 82Brand share 7Review moat 50Quality gap 38
**Growth**
**Incredible****+178.5%**
90-day search growth — must beat 0% to launch
**Avg price**
**Great****€81.82**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****1,515.85**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****€18.45–€201.07**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Bad****5.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****€42K**
€42K/yr · 31K searches
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Signals**[** Trending**](https://flapen.com/research/niches?market=de&signal=trending "Search growth > 100% (90d)") [** High Returns**](https://flapen.com/research/niches?market=de&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=de&signal=high_price "Avg price > $50")
According to Flapen's Amazon Germany niche tracking, tommy bahama is a €42K/yr Amazon Germany market (31K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Skip it — 40/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tommy bahama market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **€20K–€41K**
- units × avg price
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#353**
- **Page quality**
- **0%**
- **Prime**
- **15%**
- **Sponsored**
- **25%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **232 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▲rising
**Sellers**
**14**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 100%
**Open market**
**0%**
- Tommy Bahama70% - Generic11% - JustSun7% - Bobby Beach5% - VATPAVE3% - HMIYA3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +178.5% search growth over the last 90 days.
2K1KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 4.8×
[**Open Trend **](https://flapen.com/research/de/garten/tommy-bahama/trend)
## **Top tommy bahama search terms**
- **tommy bahama strandstuhl**12K/yr+298.3%1.7% conv. - **tommy bahama**12K/yr+126.9%0.6% conv. - **tommy bahama beach chair**6K/yr+128.3%1.3% conv. [**All search terms **](https://flapen.com/research/de/garten/tommy-bahama/search-terms)
## **Top tommy bahama products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€4K20%€8K30%€13K40%€17K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tommy Bahama Stuhl Gestreift**Tommy Bahama**€132.93**4.6★2,206 rev](https://www.amazon.de/dp/B0852B4FF4) [2**Tommy Bahamas Faltbarer Strandstuhl Modell 2024 (Grün)**Generic**€73.77**5.0★13 rev](https://www.amazon.de/dp/B0CVLDDDS4) [3**Tommy Bahama TECNOLIFE Strandstuhl Modell Palmeras 2026.**Tommy Bahama**€62.21**3.0★4 rev](https://www.amazon.de/dp/B0GYP3F9J4) [4**Tommy Bahama Strandstuhl Modell 2025. Rot/Blau gestreift.**Tommy Bahama**€66.62**4.7★105 rev](https://www.amazon.de/dp/B0DZHWS4WW) [5**JustSun Kurze Hosen Herren Shorts Herren Sommer Shorts Männer Chino Baumwolle Hose Kurz Elastische Taille mit Tunnelzug Denim Blau S**JustSun**€18.45**4.3★225 rev](https://www.amazon.de/dp/B0CT4RBJQ2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tommy Bahama TECNOLIFE Strandstuhl Modell Palmeras 2026.**Tommy Bahama**€62.21**4 rev2mo ago](https://www.amazon.de/dp/B0GYP3F9J4) [**Tommy Bahama Tecnolife Strandstuhl mit grünen Streifen Modell 2026**Tommy Bahama**€58.04**0 rev2mo ago](https://www.amazon.de/dp/B0GYNY785X) [**Tommy Bahama 2 3 m Strandschirm mit AnchorX**Tommy Bahama**€55.83**26 rev11mo ago](https://www.amazon.de/dp/B0FGVWXZK1) [**Bobby Beach Strandstuhl | Klappstuhl & Strandliege klappbar leicht als Rucksack zu tragen | Campingstuhl faltbar mit Getränkehalter & Taschen | Liege & Liegestuhl klappbar (Strandstuhl Night Blue)**Bobby Beach**€58.74**39 rev1y ago](https://www.amazon.de/dp/B0F8JFGVLP) [**Bobby Beach Strandstuhl | Klappstuhl & Strandliege klappbar leicht als Rucksack zu tragen | Campingstuhl faltbar mit Getränkehalter & Taschen | Liege & Liegestuhl klappbar (Strandstuhl Aqua Blue)**Bobby Beach**€58.53**39 rev1y ago](https://www.amazon.de/dp/B0F8JGGRTB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tommy Bahama 2 3 m Strandschirm mit AnchorX**Tommy Bahama**€55.83**4.8★**▲ 109%**](https://www.amazon.de/dp/B0FGVWXZK1) [**Tommy Bahama TECNOLIFE Strandstuhl Modell Palmeras 2026.**Tommy Bahama**€62.21**3.0★**▲ 107%**](https://www.amazon.de/dp/B0GYP3F9J4) [**Tommy Bahama Tecnolife Strandstuhl mit grünen Streifen Modell 2026**Tommy Bahama**€58.04**0.0★**▲ 107%**](https://www.amazon.de/dp/B0GYNY785X) [**JustSun Kurze Hosen Herren Shorts Herren Sommer Shorts Männer Chino Baumwolle Hose Kurz Elastische Taille mit Tunnelzug Denim Blau S**JustSun**€18.45**4.3★**▲ 107%**](https://www.amazon.de/dp/B0CT4RBJQ2) [**HMIYA Herren Hawaii Hemd Männer 100% Baumwolle Unisex Kurzarm Vordertasche Button Down Sommer Freizeit Urlaub Strand**HMIYA**€24.39**4.5★**▲ 104%**](https://www.amazon.de/dp/B0DQPR6Z98)
**~~View all trending →~~**
## **What buyers say about tommy bahama**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Komfort insgesamt**34%
*“bequemer,”*
**Design insgesamt**18%
*“Hübsch und funktional”*
**Benutzerfreundlichkeit**11%
*“Er ist leicht zu tragen auf dem Rücken”*
**Taschen/Abteilungen**9%
*“Viele Kleine und größere Taschen für Trinken, Sonnencreme Handy etc. und ein Kühlfach für Getränke mit Reißverschluss”*
**Materialqualität**9%
*“Gutes Material”*
**Qualität insgesamt**9%
*“Sehr zufrieden”*
**Speicherkapazität**5%
*“Viel Stauraum für allerlei Dinge”*
**Gesamtgröße**2%
**Griffqualität**2%
*“die Tragegurte sind sehr komfortabel.”*
### **What buyers complain about **
**Ebenheit**20%
*“Die Liegeposition nutze ich nicht voll aus, ist mir zu flach”*
### **Top return reasons **
**Gesamtgröße**29%
**Qualität insgesamt**15%
**Materialqualität**12%
**Farbe**8%
**Länge**7%
**Kratzfestigkeit**3%
**beworben Vs Tatsächliches Produkt**2%
**Breite**2%
**Reißverschlussqualität**2%
**Benutzerfreundlichkeit**2%
## **Common questions**
- **Is tommy bahama profitable to sell on Amazon Germany?**
- The niche generates €42K/yr across 20 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +178.5%. Flapen's verdict: Skip it (40/100).
- **How competitive is the tommy bahama niche?**
- 6 brands and 14 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in tommy bahama?**
- Top complaints mined from reviews: Ebenheit. The return rate is 5.8% — above our launch gate.
- **When does demand for tommy bahama peak?**
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 4.8× the quietest.
- **What does it cost to enter the tommy bahama niche?**
- Listings span €18.45–€201.07; the average listing price is €81.82 (sweet spot $15–$100). The average incumbent carries 1,516 reviews — the moat a new listing must climb.
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