---
title: "Sonnenblumenkerne — €2.2M/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/garten/sonnenblumenkerne"
last_updated: "2026-08-10T10:56:48.425Z"
locale: en
meta:
description: "Niche score 64/100 · €2.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 64/100 · €2.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sonnenblumenkerne — €2.2M/yr Amazon DE Niche (2026) - Flapen"
---
# **sonnenblumenkerne**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 95Growth 8Conversion 93Competition 56Returns 100Price range 70Avg price 87Brand share 62Review moat 49Quality gap 42
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****€2.2M**
€2.2M/yr · 959K searches
**Conversion**
**Great****11.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****€19.96**
avg listing price — sweet spot $15–$100
**Price range**
**Good****€1.84–€46.10**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****1,610.6**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-33.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, sonnenblumenkerne is a €2.2M/yr Amazon Germany market (959K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jan–Oct–Nov. Verdict: Worth a look — 64/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sonnenblumenkerne market data**
- **Units sold / yr**
- **100K–125K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **€2.0M–€2.5M**
- units × avg price
- **Conversion rate**
- **11.4%**
- **Avg BSR**
- **#36**
- **Page quality**
- **0%**
- **Prime**
- **40%**
- **Sponsored**
- **53%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▼falling
**Sellers**
**23**
**Top-5 brand share**
**68%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 90%
**Open market**
**27%**
- Dehner26% - Alnatura16% - Meray11% - Lyra Pet8% - Bird`s Garden7% - vogelfood wir sind gut zu Vögeln6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -33.7% search growth over the last 90 days.
50K30KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct, Nov · busiest ÷ quietest = 3.7×
[**Open Trend **](https://flapen.com/research/de/garten/sonnenblumenkerne/trend)
## **Top sonnenblumenkerne search terms**
- **sonnenblumenkerne**368K/yr-31.7%9.1% conv. - **sonnenblumenkerne vogelfutter**79K/yr+55.2%9.0% conv. - **vogelfutter sonnenblumenkerne**93K/yr-43.8%8.6% conv. - **sonnenblumenkerne vogelfutter 25kg**199K/yr-75.3%8.9% conv. - **sonnenblumenkerne 25kg**66K/yr-40.3%8.1% conv. - **sonnenblumenkerne gesalzen**37K/yr-12.9%6.9% conv. - **sunflower seeds**12K/yr-0.9%6.8% conv. - **sonnenblumenkerne geröstet**13K/yr-23.2%3.8% conv. - **sonnenblumenkerne geröstet und gesalzen**8K/yr-10.4%5.5% conv. - **sonnenblumenkerne schwarz**11K/yr-40.0%7.1% conv. [**All search terms **](https://flapen.com/research/de/garten/sonnenblumenkerne/search-terms)
## **Top sonnenblumenkerne products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%€109K10%€218K15%€328K20%€437K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dehner Natura Premium Wildvogelfutter Sonnenblumenkerne Ganzjahresfutter proteinreich / energiereich hochwertiges Vogelfutter für Wildvögel 5 kg**Dehner**€11.50**4.5★3,496 rev](https://www.amazon.de/dp/B00ANZL59W) [2**Alnatura Bio Sonnenblumenkerne 500g**Alnatura**€1.84**4.8★1,159 rev](https://www.amazon.de/dp/B01M7X5SXU) [3**Bird`s Garden Sonnenblumenkerne schwarz 10 kg Vogelfutter Winterfutter**Bird`s Garden**€17.46**4.5★1,861 rev](https://www.amazon.de/dp/B016DFO8GC) [4**MERAY Dakota Sonnenblumenkerne Geröstet & Extra Gesalzen 250g**Meray**€2.61**4.6★337 rev](https://www.amazon.de/dp/B0CGZDSRSM) [5**Sonnenblumenkerne schwarz 25 kg erstklassige Qualität Wildvogelfutter**vogelfood wir sind gut zu Vögeln**€31.49**4.3★2,317 rev](https://www.amazon.de/dp/B07DNHQGSK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sonnenblumenkerne 10 kg Vogelfutter Wildvögel ganzjährig Wildvogelfutter Ganzjahresfutter Fett-& Energiereich Kernfutter für alle Vogelarten Streufutter Vögel**Blumixx**€19.97**24 rev6mo ago](https://www.amazon.de/dp/B0G7FBP5Z5) [**20kg Sonnenblumenkerne schwarz**FliegerFreude**€27.39**70 rev8mo ago](https://www.amazon.de/dp/B0FZVWXCPQ) [**GardenGuru Wildvogelfutter 25kg Schwarze Sonnenblumenkerne Ideal für Vögel Ganzjahresvogelfutter Ölhaltiges Streufutter Winterfutter für kleine und große Vögel**GARDENGURU**€30.53**197 rev10mo ago](https://www.amazon.de/dp/B0FN4685QT) [**MERAY Dakota Sonnenblumenkerne Geröstet & Extra Gesalzen 250g**Meray**€2.61**337 rev1y ago](https://www.amazon.de/dp/B0CGZDSRSM) [**MERAY Dakota Sonnenblumenkerne Geröstet & Gesalzen 250 g**Meray**€2.60**393 rev1y ago](https://www.amazon.de/dp/B0D9WKB3N1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sonnenblumenkerne 10 kg Vogelfutter Wildvögel ganzjährig Wildvogelfutter Ganzjahresfutter Fett-& Energiereich Kernfutter für alle Vogelarten Streufutter Vögel**Blumixx**€19.97**4.3★**▲ 394%**](https://www.amazon.de/dp/B0G7FBP5Z5) [**Leimüller Vogelfutter Sommer Spezial 25kg Wildvogelfutter Wildvögel Vögel**Leimüller**€39.62**4.5★**▲ 330%**](https://www.amazon.de/dp/B07G4D6DX4) [**Dehner Natura Premium Wildvogelfutter Streufutter Ganzjahresfutter proteinreich / energiereich hochwertiges Vogelfutter für Wildvögel 3 kg**Dehner**€9.07**4.5★**▲ 212%**](https://www.amazon.de/dp/B00ANZL420) [**Fidelio Wildvogelfutter Wildvogelmix ganzjähriges Wildvogelfutter proteinreich / energiereich hochwertiges Vogelfutter für Wildvögel im Eimer 3 kg**Fidelio**€6.43**4.5★**▲ 178%**](https://www.amazon.de/dp/B07FNFJFDW) [**Dehner Natura Premium Wildvogelfutter Sonnenblumenkerne schalenfrei Ganzjahresfutter proteinreich / energiereich hochwertiges Vogelfutter für Wildvögel 1 kg**Dehner**€6.45**4.6★**▲ 85%**](https://www.amazon.de/dp/B00WMIHREU)
**~~View all trending →~~**
## **What buyers say about sonnenblumenkerne**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**44%
*“Super Produkt”*
**Geschmack insgesamt**13%
*“Schmeckt”*
**Preis-Leistungs-Verhältnis**12%
*“Super Preis-Leistung”*
**Haustierfreundlich**9%
*“Perfekt für Wildvögel ♥️ Meine Schatzis lieben 🥰 das Futter♥️”*
**beworben Vs Tatsächliches Produkt**3%
*“Hält was es verspricht”*
**Gesamtgröße**3%
*“Passt”*
**Salzgehalt**2%
*“Lecker und salzig”*
**Spaß/Unterhaltungserlebnis**1%
*“Und es macht Spaß zuzusehen, was da alles angeflogen kommt um sich was abzuholen”*
**Inhaltsstoffe – insgesamt**1%
*“Gutes Zusatzfutter”*
**Frische**1%
*“Es war sehr frisch und lecker”*
### **What buyers complain about **
**Qualität insgesamt**32%
*“KEINE erstklassige Qualität”*
**Preis-Leistungs-Verhältnis**13%
*“teuer”*
**Kontamination**6%
*“Die Kerne sind sehr verunreinigt”*
**Gesamtgröße**6%
*“Kleine Kerne”*
**Einfache Reinigung**6%
*“Schmutziges Zeug”*
**Inhaltsstoffe – insgesamt**5%
*“Viel zuviel Nebenprodukte wie Halme ect. in der Packung”*
**Salzgehalt**3%
*“Salzig”*
**beworben Vs Tatsächliches Produkt**3%
*“Irreführende Mengenangabe”*
**Feucht/Trocken**3%
*“Recht wenige Mehlwürmer getrocknet”*
**Abgestanden/verfault/verwöhnt**2%
*“Voll blöd”*
## **Common questions**
- **Is sonnenblumenkerne profitable to sell on Amazon Germany?**
- The niche generates €2.2M/yr across 30 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -33.7%. Flapen's verdict: Worth a look (64/100).
- **How competitive is the sonnenblumenkerne niche?**
- 19 brands and 23 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in sonnenblumenkerne?**
- Top complaints mined from reviews: Qualität insgesamt, Preis-Leistungs-Verhältnis, Kontamination. The return rate is 0.0%.
- **When does demand for sonnenblumenkerne peak?**
- Demand peaks in Jan–Oct–Nov; the busiest month runs 3.7× the quietest.
- **What does it cost to enter the sonnenblumenkerne niche?**
- Listings span €1.84–€46.10; the average listing price is €19.96 (sweet spot $15–$100). The average incumbent carries 1,611 reviews — the moat a new listing must climb.
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