---
title: "Schmetterlingsflieder — €30K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/garten/schmetterlingsflieder"
last_updated: "2026-08-10T10:50:50.787Z"
locale: en
meta:
description: "Niche score 57/100 · €30K/yr market · 96K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · €30K/yr market · 96K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Schmetterlingsflieder — €30K/yr Amazon DE Niche (2026) - Flapen"
---
# **schmetterlingsflieder**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 8Growth 91Conversion 25Competition 60Returns 100Price range 69Avg price 77Brand share 19Review moat 72Quality gap 76
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Growth**
**Great****+99.8%**
90-day search growth — must beat 0% to launch
**Avg price**
**Great****€15.71**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****633.59**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****€6.99–€33.01**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.0%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****€30K**
€30K/yr · 96K searches
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=de&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Germany niche tracking, schmetterlingsflieder is a €30K/yr Amazon Germany market (96K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Mar–Apr–May–Jul. Verdict: Worth a look — 57/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **schmetterlingsflieder market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **€31K–€39K**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#410**
- **Page quality**
- **0%**
- **Prime**
- **0%**
- **Sponsored**
- **75%**
- **Out of stock**
- **7.0%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**11**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 90%
**Open market**
**5%**
- BALDUR Garten35% - Garten Schlüter30% - GardenersDream16% - Green boutiQ7% - floranza4% - Müllers Grüner Garten Shop3% - Open — no brand owns it (4 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +99.8% search growth over the last 90 days.
6K4KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May, Jul · busiest ÷ quietest = 59.1×
[**Open Trend **](https://flapen.com/research/de/garten/schmetterlingsflieder/trend)
## **Top schmetterlingsflieder search terms**
- **flieder pflanzen winterhart**20K/yr+174.7%1.7% conv. - **flieder**22K/yr+82.0%0.7% conv. - **schmetterlingsflieder**18K/yr+72.5%3.1% conv. - **sommerflieder winterhart**10K/yr+82.5%2.8% conv. - **fliederbaum winterhart**4K/yr+487.4%1.5% conv. - **sommerflieder**7K/yr+66.4%2.1% conv. - **fliederbaum**3K/yr+270.2%0.8% conv. - **schmetterlingsflieder winterhart**6K/yr-7.8%3.9% conv. - **lilac**5K/yr+22.4%0.0% conv. [**All search terms **](https://flapen.com/research/de/garten/schmetterlingsflieder/search-terms)
## **Top schmetterlingsflieder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%€1K8%€2K12%€4K16%€5K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BALDUR Garten 1x dreifarbiger Schmetterlingsstrauch Papillion Tricolor Pflanze im 12 cm-Topf Buddleja davidii Buddleia Schmetterlingsflieder Sommerflieder winterhart trockenresistent**BALDUR Garten**€12.11**3.9★2,485 rev](https://www.amazon.de/dp/B00EIP7KKQ) [2**1 x Buddleia dreifarbiger Schmetterlingsstrauch gemischte Farben gesunde Gartenpflanze im 17cm Topf**GardenersDream**€11.78**3.9★3,288 rev](https://www.amazon.de/dp/B09KM1QVZT) [3**Drei-Farben-Sommerflieder Tricolor (Buddleja Davidii) - Drei Farben Flieder in einem Topf von Garten Schlüter**Garten Schlüter**€22.76**4.4★408 rev](https://www.amazon.de/dp/B06XCQVK2W) [4**BALDUR Garten 1x Flieder des Südens Pflanze im 1 5 Liter-Topf Lagerstroemia indica Kreppmyrte winterhart für Standort in der Sonne geeignet blühend pflegeleicht und resistent gegen Krankheiten**BALDUR Garten**€16.82**3.9★2,485 rev](https://www.amazon.de/dp/B00ICT07TK) [5**Garten Schlüter - Schmetterlingsflieder Black Knight - Sommerflieder (Buddleja) Pflanze in dunkel-violett lila halbschattig und winterhart - Flieder-Strauch**Garten Schlüter**€11.30**4.6★190 rev](https://www.amazon.de/dp/B00F0CR312)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Edelflieder Stämmchen Mme Lemoine Weiß gefüllt 60-80 cm Syringa vulgaris Duftflieder Stamm winterhart stark duftend Zierbaum für Garten Balkon Terrasse bienenfreundlich**Blumen-Senf**€18.69**0 rev3mo ago](https://www.amazon.de/dp/B0GT9BWVV7) [**Green boutiQ - Gartenpflanze - Syringa vulgaris Ludwig Spath - Gewöhnliche Flieder - Winterhart - Lila - 1 Pflanze - Topf 17cm - Höhe 45cm**Green boutiQ**€16.70**21 rev4mo ago](https://www.amazon.de/dp/B0GPXS44HM) [**Green boutiQ - Gartenpflanze - Syringa vulgaris Mme Lemoine - Gewöhnlicher Flieder - Winterhart - Weiß - 1 Pflanze - Topf 17cm - Höhe 45cm**Green boutiQ**€16.75**21 rev4mo ago](https://www.amazon.de/dp/B0GPXZJBW8) [**GreenboutiQ - Schmetterlingsflieder Winterhart - Buddleja davidii Royal Red - Blume Rot - 1 Pflanze - Laubabwerfend - Schmetterlingsanziehend - Topf 17cm Höhe 25cm**Green boutiQ**€14.89**6 rev11mo ago](https://www.amazon.de/dp/B0F3VDFSKF) [**Zwergflieder Palibin - Syringa meyeri 3 Liter Gartenpflanze**Müllers Grüner Garten Shop**€14.05**18 rev3y ago](https://www.amazon.de/dp/B0BWRS98C7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Edelflieder Stämmchen Mme Lemoine Weiß gefüllt 60-80 cm Syringa vulgaris Duftflieder Stamm winterhart stark duftend Zierbaum für Garten Balkon Terrasse bienenfreundlich**Blumen-Senf**€18.69**0.0★**▲ 90%**](https://www.amazon.de/dp/B0GT9BWVV7) [**Edelflieder Andenken an Ludwig Späth - Ein Klassiker**Garten Schlüter**€20.50**4.5★**▲ 90%**](https://www.amazon.de/dp/B00F0CHEAM) [**Green boutiQ - Gartenpflanze - Syringa vulgaris Ludwig Spath - Gewöhnliche Flieder - Winterhart - Lila - 1 Pflanze - Topf 17cm - Höhe 45cm**Green boutiQ**€16.70**4.9★**▲ 66%**](https://www.amazon.de/dp/B0GPXS44HM) [**Zwergflieder Palibin - Syringa meyeri 3 Liter Gartenpflanze**Müllers Grüner Garten Shop**€14.05**4.5★**▲ 64%**](https://www.amazon.de/dp/B0BWRS98C7) [**Green boutiQ - Gartenpflanze - Syringa vulgaris Mme Lemoine - Gewöhnlicher Flieder - Winterhart - Weiß - 1 Pflanze - Topf 17cm - Höhe 45cm**Green boutiQ**€16.75**4.9★**▲ 57%**](https://www.amazon.de/dp/B0GPXZJBW8)
**~~View all trending →~~**
## **What buyers say about schmetterlingsflieder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pflanzenwachstum**52%
*“Flieder”*
**Qualität insgesamt**26%
*“Super Qualität”*
**Feucht/Trocken**4%
*“schön feucht”*
**Preis-Leistungs-Verhältnis**4%
*“Preis Leistung top”*
**Farbe**3%
*“Auf den ersten Eindruck TOP und "grün".”*
**Stärke**2%
*“Sehr kräftige Pflanze top Qualität”*
**Gesamtgröße**1%
*“Gesunde Pflanze in guter Größe”*
**Anleitung/Benutzerhandbuch/Fehlerbehebung**1%
*“Besonders positiv überrascht haben mich die zusätzlichen Infomaterialien – übersichtlich, hilfreich und eine sinnvolle Ergänzung zum eigentlichen Artikel”*
**beworben Vs Tatsächliches Produkt**1%
*“Schöne Bilder als Werbung”*
**Geruch**0%
*“und einen wunderschönen Duft verbreiten.”*
### **What buyers complain about **
**Pflanzenwachstum**31%
*“Wächst nicht”*
**Feucht/Trocken**18%
*“Sie war fast vertrocknet”*
**Qualität insgesamt**15%
*“Die Ware war miserabel”*
**Gesamtgröße**11%
*“Noch Recht klein”*
**Preis-Leistungs-Verhältnis**7%
*“schade ums geld”*
**Farbe**2%
*“Tricolor”*
**Stärke**2%
*“Sieht etwas dürftig aus”*
**beworben Vs Tatsächliches Produkt**2%
*“Reklamation”*
**Holzqualität**1%
*“vertrocknetes Holz”*
**Funktionalität insgesamt**1%
*“Hat leider nicht funktioniert”*
### **Top return reasons **
**Feucht/Trocken**50%
**Pflanzenwachstum**20%
**beworben Vs Tatsächliches Produkt**13%
**Funktionalität insgesamt**6%
**Defekt Material/Teile**4%
**Preis-Leistungs-Verhältnis**3%
**Gesamtgröße**3%
**Farbe**1%
## **Common questions**
- **Is schmetterlingsflieder profitable to sell on Amazon Germany?**
- The niche generates €30K/yr across 32 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +99.8%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the schmetterlingsflieder niche?**
- 10 brands and 11 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in schmetterlingsflieder?**
- Top complaints mined from reviews: Pflanzenwachstum, Feucht/Trocken, Qualität insgesamt. The return rate is 0.0%.
- **When does demand for schmetterlingsflieder peak?**
- Demand peaks in Mar–Apr–May–Jul; the busiest month runs 59.1× the quietest.
- **What does it cost to enter the schmetterlingsflieder niche?**
- Listings span €6.99–€33.01; the average listing price is €15.71 (sweet spot $15–$100). The average incumbent carries 634 reviews — the moat a new listing must climb.
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