---
title: "Search terms — phlox - Flapen"
canonical_url: "https://flapen.com/research/de/garten/phlox/search-terms"
last_updated: "2026-08-10T16:31:01.416Z"
locale: en
meta:
  description: "Niche score 56/100 · €17K/yr market · 50K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · €17K/yr market · 50K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — phlox - Flapen"
---

# **phlox**

**Worth a look**

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 4Growth 97Conversion 37Competition 42Returns 100Price range 40Avg price 44Brand share 36Review moat 75Quality gap 98

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Quality gap**

**Incredible****3.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Incredible****+182.8%**

90-day search growth — must beat 0% to launch

**Review moat**

**Great****499.09**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Okay****€11.28**

avg listing price — sweet spot $15–$100

**Competition**

**Okay****60%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Okay****€1.86–€23.91**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****2.9%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****83%**

top-5 brand share — brands hold most of the demand

**Market size**

**Bad****€17K**

€17K/yr · 50K searches

**Signals**[** Trending**](https://flapen.com/research/niches?market=de&signal=trending "Search growth > 100% (90d)") [** Quality Gap**](https://flapen.com/research/niches?market=de&signal=quality_gap "Avg rating < 4.0")

## Search terms